EP300. Cellulite is a scam – And the beauty industry knows it

For over a century, the beauty industry has told us that cellulite is a flaw. But the truth is that it's completely natural, and over 90% of women have it. So why have we been made to feel insecure? Because that belief fuels a multi-billion-dollar industry. In this milestone 300th episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, exposes the cellulite myth, reveals the science (or lack thereof) behind treatments, and shows how formulating your own skincare can help you reclaim your confidence and power. Tune in to rethink beauty, celebrate your skin, and stop buying into lies.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

Every day, we drink coffee without a second thought – but few of us actually stop to think about what happens to the grounds left behind. Globally, 60 million tonnes of spent coffee grounds are discarded every year, most of which end up in landfill, where they release methane. Yet those same grounds are packed with antioxidants, oils, and bioactive compounds with incredible potential for skincare products. In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier speaks with Cynthia Staats, Business Development Manager at Caffe Inc., a pioneering Dutch company that's transforming coffee waste into high-performance cosmetic ingredients. Tune in now to learn how your daily cup of coffee could be upcycled into powerful skincare ingredients, and what the future of beauty holds.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

Feeling the pull to start your own skincare or haircare brand? This week on Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier reveals why 2026 could be the year you stop watching from the sidelines and start creating something truly meaningful. The beauty industry doesn't need another celebrity-backed product – it needs honest, passionate, purpose-driven brands like yours. If you've ever dreamed of creating your own beauty products or building a brand that reflects your values, this episode is your sign to finally say "yes". Tune in now! Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram    

In the beauty industry, success is often measured by landing big retailers, securing investment, or building a large team. But what if some of the most resilient and values-driven indie beauty brands thrive precisely because they reject that model? In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier sits down with Kristina Dunn, founder and formulator of RUA, to explore what it truly means to grow an indie beauty brand on your own terms – without Sephora, investors, or anyone else steering the ship. Tune in now to find out more!   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

You might not have noticed it yet, but there's a new word quietly taking over the beauty and wellness industries: longevity. It's showing up everywhere, from skincare marketing, supplements, blue zone diets, to so-called anti-zombie-cell serums (yes, you've read that right!). And while it sounds scientific, serious, and self-caring, longevity might just be the beauty industry's cleverest rebrand yet. Tune in to this week's episode of Green Beauty Conversations to find out more about how the beauty industry is quietly rebranding the term "anti-ageing".     Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

Has vitamin C finally met its match? In this week's episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, explores whether the beauty industry's favourite antioxidant could soon be dethroned. Lorraine is joined by Charlotte Julien, Formula Botanica graduate and founder of Edelweiss Creation (formerly known as éméo consulting, as referenced in the episode), who also worked with Swiss biotech pioneer Gaia Tech. Together, Lorraine and Charlotte discuss hydroxytyrosol – a powerful, upcycled antioxidant extracted from olive waste that early studies show may outperform vitamin C in both potency and stability. Find out more about it now!   Special offer for listeners: Use code 'BOTANICA' to get €10.00 off all orders on Gaia Tech and 10% off on any consultancy fees with Charlotte   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram  

Beauty thrives on adjectives – and the cosmetics industry knows exactly how to use them. Walk into any beauty store and you'll see words like "nourish", "revitalise", "transform" and "illuminate" designed to spark emotional reactions. But more often than not, that reaction is insecurity. In this episode of Green Beauty Conversations, host Lorraine Dallmeier argues that it's time for a radical rethink and proposes a radical proposal: adding a seventh criterion to Europe's cosmetic claims regulations – one that respects human dignity. Tune in now to find out what it's all about!    Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

Beauty products are full of bold promises: "anti-ageing," "chemical-free," "eco-friendly." But how many of these cosmetic claims actually hold up? In this episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, chats with cosmetic claims expert Dr Theresa Callaghan about the risks of misleading marketing, greenwashing, and how brands can build trust with honest, compliant claims. If you want to create a beauty brand that's credible, ethical and future-proof, this is an episode you won't want to miss.   Check out Theresa's books:  Help! I'm Covered in Adjectives (second edition) Oh! Cosmetic Claims: A Poet's Lament – all available via Formula Botanica's Amazon storefront* * Full affiliate disclosure: The links to books in this description are affiliate links. This means that if you click a link and make a purchase, we may earn a small commission at no extra cost to you. We only recommend products we genuinely believe in. As an Amazon Associate, we earn from qualifying purchases.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

Is the beauty industry really listening to what consumers want – or is it hiding behind them? In this week's episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier calls out one of the industry's most persistent myths: that shoppers are to blame for the lack of sustainability progress. It's a bold take that asks whether "consumer demand" has become a convenient excuse for brands to avoid taking responsibility. If you've ever felt frustrated by greenwashing or by brands claiming "people just aren't ready for change," this episode is for you.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

What if the future of beauty didn't come at the cost of rainforests? In this episode of Green Beauty Conversations, Lorraine Dallmeier talks with Alexander van Oord, Chief Commercial Officer at Forestwise, about how wild-harvested illipe nuts are transforming the beauty industry. Discover how these sustainable ingredients – already used in products by major brands like Lush – help protect forests, support smallholder farmers, and offer a forest-friendly alternative to cocoa butter. Tune in now to learn about Forestwise's mission to safeguard 100,000 hectares of rainforest, the story behind illipe butter, and how consumers and brands alike can drive real change for people and the planet.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram