258 - Universal Analytics Sunset: Don't Lose Your Hotel's Data

The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset? SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

There are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds? SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

Gain insights into the new 2024 Hotelier Sentiment study and the four key takeaways that can directly lead to improvements to your hotel's marketing efforts. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

Do you ever wonder how hotels can compete with the ever-evolving vacation rental industry? In episode 255 of the Hotel Marketing Podcast, we'll reveal the strategies you can use to compete with all types of accommodation choices. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

In this episode of the Hotel Marketing Podcast, you'll join TravelBoom on the March 20th webinar where we reveal four strategies to drive instant revenue for your hotel & resort. If you have occupancy or low revenue issues, this is the podcast for you. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

In this episode of the Hotel Marketing Podcast, the team at TravelBoom will be uncovering the top 10 hotel marketing myths and deciding which ones are true and which are false. In the news we'll discuss Hilton's continuing efforts to improve their guest mobile experience with real-time messaging. Hilton is leading the way in this area and independent hotels can learn a lot from their success. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast FULL HOTEL MARKETING MYTHS ARTICLE: https://www.travelboommarketing.com/blog/top-hotel-marketing-myths-debunked/

In this episode of the Hotel Marketing Podcast, we'll be uncovering the top email marketing trends for 2024 and the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business. To compete in this ever-changing, competitive channel, you’ll need not only to master the basics, but to also keep in touch with industry trends, new technology, and well, everyone else. EMAIL MARKETING TRENDS FOR HOTELS: https://www.travelboommarketing.com/blog/email-marketing-trends/ SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Did you know 31.5% of travelers will abandon the booking process when hidden fees are discovered? This is the Hotel Marketing Podcast by TravelBoom. And today we will talk about the grave danger of hidden fees and how they impact your overall resort performance. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Good day fellow hoteliers and welcome to the big 250th edition of the Hotel Marketing Podcast! Today's episode is going to dive into why great content is critical to any hotel and how it can help improve your site's overall conversion rate. Great ready, let's go! DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Good day fellow hoteliers and welcome to episode 249 of the Hotel Marketing Podcast. Today we have an interesting question, “Is catering to a small niche market a secret to success for a hotel?” Well, we’re about to answer that right now... DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast