From CFO to AI Evangelist: Maria Azatyan on Finance, and Startups

What does it take to be the finance leader behind Hollywood stories? Diya Sagar, CFO of AWA Studios, which produces critically acclaimed, original stories for comics, TV, and movies, joins Glenn Hopper to reveal how she manages the money behind the magic—from funding graphic novels that may not pay off for years to navigating the unpredictable world of graphic novels, film and TV deals.  How a “creator-first” approach shows up in budgets Building a Hits-Driven Portfolio The Ultimate Model: From Page to Screen Economics The 2-4 year timeline  What Boards Really Want in a creative industry

With more than 20 years of experience helping startups scale from seed to series B, Maria Azatyan has built architectures for companies across ai, robotics and the new space economy, translating complex technologies into numbers. This is coupled with her frank perspective as a single mother balancing finance leadership and advising startups.  Sci-fi Dreams Made Real: sharing experiences with Waymo Setting up ArmGate, empowering entrepreneurs  One month to “two minutes” using AI to work with data Case study: AI to Automate ERA Filings for Venture Funds Role as ex-CFO at DocDoc.ru whose exit was ranked one of Russia’s top five IT & Digital M&A deals.  Problems with cash flow to 45% year-over-year revenue growth  Biggest startup challenges for finance teams 

Joyce Li, CEO, and chief AI strategist at Averanda Partners, brings a rare combination: CFA charter holder, computer science graduate, MBA from Wharton, Board advisor on AI. She advises on multi-billion dollar investment strategies and works with boards and C-suites on AI strategy, governance, and adoption.  The power of Excel in an AI age The ROI of AI and what boards want to see  15% as the magic AI productivity number  Agents and the future of finance

Rohini Jain leads finance strategy at BILL,  which delivers strategic finance capabilities in one integrated platform including AP, AR, expenses and procurement. She has more than 20 years of experience shaping and leading finance, product, and operations teams at global fintech, payments, and e-commerce companies including at PayPal, eBay, Walmart and General Electric.  She spoke to us ahead of the earnings release for Bill.com (November 5) which revealed total revenue at $395.7 million, an increase of 10% year-over-year, and core revenue, (subscription and transaction fees) of $358.0 million, an increase of 14% year-over-year. Bill now serves 498,100 businesses as of the end of the first quarter.  In this episode:  Deciding to choose finance (and disappointing my mother)  The GE “magic” building the next gen of finance leaders Building a diverse skill set in my finance team Love for engaging small and medium-sized business  Challenges and stress of public CFO role  Building agentic capabilities and finance’s future A surprising Excel revelation 

The opening voice on a Lyft earnings call is that of Aurelien Nolf, VP, FP&A and Investor Relations at the ride-hailing firm. He holds a dual role managing the 60-person FP&A, finance analysts, and investor team with access to billions of data points looking at the mode, price,drivers, frequency and demand for current offerings– and much-anticipated future services – such as robotaxis.  In August 2025, the company saw an 11% increase in revenue to $1.59 billion for the quarter ended June 30. Its profit climbed to $40.3 million from $5 million a year earlier, driven by a rise in ridership and bookings. In this episode Nolf opens the hood into the FP&A processes and opportunities at the San-Francisco-based iconic brand. In this episode: The metrics that matter with billions of data points  The logic of combining FP&A and investor relations Finance hackathons, curiosity and the culture of Lyft Operational vs financial metrics driving Lyft’s success Using ML in our forecasting, variance analysis, and IR reports  The challenge of hiring for FP&A in the Bay Area

Chikako Tyler is the Chief Operating Officer at California Bank & Trust (CB&T). She began her career at the leading California bank in 2010, starting as risk manager, progressing tos trategic planning and analysis (spanning seven revenue divisions and 150 units), before serving seven years as Chief Financial Officer revealing . Here she reveals the strategic leadership as the bank grew, from $9 billion to $15 billion in assets, and overcoming challenges from the post global financial crisis to COVID. In this episode: Math academic to commercial real estate California Bank and Trust’s stress testing Efficiency ratios and operating leverage Differences in the path CFO to COO Inclusion and leadership in banking The most company specific fave Excel function answer

As a fractional CFO and financial advisor, Carl Seidman, a returning guest, has worked with finance teams at some of the world’s most recognized companies, helping them strengthen forecasting, cash flow management, and strategic decision-making. He also teaches several top-rated online courses including the FP&A Mastery Signature Program.  My first fire-drill, creating a cash flow in one week  The under $50m revenue opportunity for fractional CFOs  The power of an advanced (live) FP&A course  Expectations and reality for AI in your finance career The catastrophe if AI gets something wrong  What I learned about Copilot in Excel developing a LinkedIn course The Power of LET 

Peter Lynch is the founder of ASimpleModel.com and serves as Chief Strategy Officer at Stephen Gould. He has worked in private equity for most of his professional career at Rabobank, JP Morgan, Argenta Partners and Hilltop Holdings. But he’s perhaps best known for turning complex financial concepts into clear accessible lessons through ASimpleModel.com. JP Morgan in Buenos Aires Crazy models during the financial crisis  Capital allocation strategy at Stephen Gould  How a Simple Model took off  Most common mistake in building a financial model  Clarifying private equity Incorporating AI into everything I do 

Andrew Polito is VP, Controller at Go HQ which provides a suite of back office services, including recruiting to delivery companies. The Fort Worth-based company provides back office support for transportation and logistics, seeing 500% growth in five years, earning a spot on the Inc 5,000 list of fastest- growing private companies in America.  In this episode: From audit to shifting to a private company finance team Building FP&A from the ground up  Power of the 13 week cash forecast How I introduced automation in an initial two-person finance team   How our finance tech stack delivers the data and insights to succeed  

Mariya Guttoh is  Director of FP&A and Treasury at PayJoy, a global FinTech company expanding credit access through smartphones to underserved customers in emerging markets. Celebrating 10 years this year , the company has served over 15 million customers and is on track to reach $650 million in revenue and $110 million in profit by the end of 2025. In this episode Mariya traces her steps from cosmetic marketing in Ukraine to arriving in the US with $300 and working three jobs while earning her MBA to becoming a finance leader. My finance journey working three jobs to pay for my MBA Becoming an advocate for AI in finance Two finance camps– “excited but clueless” and “cautious but clueless”  Using AI to automate vendor reporting across 10 countries  Identifying high impact AI wins (forecasting)  My ideal magic FP&A solution  How I turned myself into a self-created extrovert  Offset in Excel