013 - Phrenos with Anne-Fleur Labbé

Introducing Mārtiņš Kažemaks, founder and chairman of Top Media, a Latvian agency specializing in paid advertising. Top Media focuses on making paid advertising accessible and effective to support business growth strategies. Mārtiņš shares how the agency transitioned from a full-service model to partial outsourcing, partnering with experts in areas like SEO. The agency’s performance-driven approach and long-term client relationships are their key markers of success.

Cezary Hurka, CEO of Advertiva, discusses his Poland-based advertising agency. Advertiva combines creativity with knowledge-based strategies for quality results. The agency maintains a full-service approach while still specializing in loyalty systems and B2B support. Advertiva prides itself on its blend of creativity and academic knowledge, ensuring a client-focused and enjoyable work environment.

Meet Anne-Fleur Labbé, managing partner at Phrenos, an events and communication agency based in Brussels, Belgium. Over the past seven years, Phrenos grew from handling a single major project for the European Commission to managing a diversified portfolio across institutional projects, private clients including NGOs and federations, and their own initiative in Senegal.

Meet Miguel Martins, CEO of Live Content, a pioneer in Portuguese digital advertising with 25 years of marketing experience. Miguel shares the agency’s journey from one of Portugal’s first independent digital agencies to a leader in social media brand presence. He discusses their evolution in incorporating paid media and adapting to social media changes. Looking ahead, Live Content aims to lead in creativity and technology while enjoying their work. Learn more about the agency: Website LinkedIn Miguel Martins on LinkedIn Instagram Discover the network here: Website LinkedIn Instagram Produced by DAS POD (https://daspod.at/).

Meet Jan Jaspersen, the owner and CEO of Dievision, an agency based in Hanover, Germany. Founded in 1995 as a student project, Dievision combines advertising, media, and web development. Their breakthrough came in 2007 with a successful pitch for Mercedes-Benz, leading to sustained growth. Jan highlights Dievision’s focus on deep product understanding, long-term client relationships, and continuous learning. His advice for new agency founders includes practicing patience, mastering data, and learning from successful models. Learn more about the agency: Website LinkedIn Jan Jaspersen on LinkedIn Instagram Discover the network here: Website LinkedIn Instagram Produced by DAS POD (https://daspod.at/).

In this episode, András Tóth, founder and CEO of Evista, shares the story of his agency based in Szeged, Hungary. Starting without a clear vision, Evista originally functioned more like a directionless startup. Today, the agency focuses on building long-term client relationships and creating digital products tailored to their needs. In the future, Evista aims to open a Budapest office and develop a unique digital prototyping product using AI. Learn more about the agency: Website LinkedIn András Tóth on LinkedIn Instagram Discover the network here: Website LinkedIn Instagram Produced by DAS POD (https://daspod.at/).

Join Katja Blažič, owner of Freezbi in Slovenia, as she discusses the agency’s journey and vision. Reflecting on their first year, Katja shares how they set new goals to prove their competence beyond the local market. Freezbi is now a full-service marketing agency with plans to eventually become completely specialized. Katja highlights the agency’s ethos of building strong relationships and maintaining positive energy. She also talks about the challenges of balancing fun and profit, and the satisfaction of achieving creative success in less exciting projects. Learn more about the agency: Website LinkedIn Katja Blažič on LinkedIn Instagram Discover the network here: Website LinkedIn Instagram Produced by DAS POD (https://daspod.at/).

In this episode, Juraj Sasko, co-owner of Visibility, an agency based in Slovakia and the Czech Republic, describes their 15-year evolution from a small SEO freelancer to a thriving network. Visibility expanded its services organically, choosing to specialize and form a group network. Juraj stresses the importance of learning from mistakes and forming long-term partnerships. Looking forward, Visibility plans to expand to Hungary, Austria, Romania, and the Balkans. Learn more about the agency: Website LinkedIn Juraj Sasko on LinkedIn Instagram Discover the network here: Website LinkedIn Instagram Produced by DAS POD (https://daspod.at/).

In this episode, Mark Pelzer, co-founder and managing director of DIE KAVALLERIE, introduces his agency based in Tübingen, Germany. Learn about their mission to inspire and unite people, an adventure that began from student enthusiasm. Mark shares how DIE KAVALLERIE evolved from a general service provider to specializing in complex technological and societal projects. Looking to the future, he emphasizes integration of AI and the significance of emotional intelligence in communication, stressing the value of human emotions in a tech-driven world. Learn more about the agency: Website LinkedIn Mark Pelzer on LinkedIn Instagram Discover the network here: Website LinkedIn Instagram Produced by DAS POD (https://daspod.at/).

Meet Vlad Popovici, co-founder of Kubis, a full-service communication agency in Bucharest, Romania. Founded 16 years ago during the 2008 economic crisis, Kubis grew from a team of three to 65 employees by embracing high-quality work, selective client partnerships and a culture of innovation. Vlad shares how winning major pitches in the telecom and beer sectors fueled their growth. The agency measures success with the "3F principle" (fun, fame, fortune) to ensure a balance of engaging work and profitability. He recommends aspiring agency founders to master AI and new tech to gain a competitive advantage in the industry. Learn more about the agency: Website LinkedIn Vlad Popovici on LinkedIn Instagram Discover the network here: Website LinkedIn Instagram Produced by DAS POD (https://daspod.at/).