#18: Developing, Deploying, and Tracking a Marketing Strategy with Serial CMO Mark Lewis

In today’s episode of Finding Your Niche, I shared a conversation with Mike Arnold, the CMO of Flo Water, a brand on a mission to share clean, cool water with everyone across the United States. In the show we primarily discuss what Flo Water is and how its marketing strategy has shifted away from B2B and towards B2C because of COVID-19. To get in touch with Mike you can do so below:   Mike's LinkedIn: https://www.linkedin.com/in/mike-s-arnold/ -----  Our  Website: Willowcreekmedia.com Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/ Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181

In today’s episode of Finding Your Niche, I shared a conversation with Jordan Lundell and Tyler Webb, two freelance creatives from the Twin Cities that are on a similar path as me. In the show, we discuss our lives, careers, fears, strengths, and weaknesses, and explore what we're all up to right now as we head into 2021.  To get in touch with Jordan and Tyler you can do so below.  -- Jordan's Instagram: @jordanlundell  Tyler's LinkedIn: https://www.linkedin.com/in/tylermwebb/  -----  Our Website: Willowcreekmedia.com Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/ 

In today’s episode of Finding Your Niche, I shared a conversation with Eric Lee O’Brien, the Co-Founder and CEO of Snowledge, the only app you need on the mountain. Eric started his career interested in law, but always had a passion for the outdoors and being on the slopes. In 2013 he stepped into Snowledge full time and has been building its brand and their following ever since. To download Snowledge, visit Apple’s App Store, the Google Play Store, or click below: Apple App Store: https://apple.co/2HytyE4 Google Play Store: https://play.google.com/store/apps/details?id=co.snowledge&hl=en ----- Our Website: Willowcreekmedia.com Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

In today’s episode, I had the pleasure of sitting down with a well-known name in the CPG space. His name is Justin Gold and he is the founder of the famous brand Justin’s which makes high-quality nut butter that you can find just about anywhere you shop. In the show, we talked about his founding story, what he’s done to find his people out in Colorado, and what the future holds for him and his brand. This is his story… ----- Justin’s Website: http://www.justins.com/ Buy some nut butter here: https://shop.justins.com/ ----- Our Website: Willowcreekmedia.com Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

In today’s episode, I took another step in my journey to find my niche and did an overview of what I've learned about marketing in the last few months / years.   Let me know what you think! Here's a link to a good video I did a while ago with Scott Paul from Wooly about Word of Mouth and referral marketing: https://www.youtube.com/watch?v=aZiXdz1VLaI&t=2s ----- Our Website: Willowcreekmedia.com Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/ Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181

In today’s episode of Finding Your Niche, I was joined by a friend of mine, Mick White, who is the founder of 100 Year Manifesto, his life and business coaching business. Mick is one of the most humble, disarming people I know and today we did a deep dive into what it means to find your niche in life and what you can do if you haven’t found it yet. Be sure to go check out his son Macallister’s YouTube channel at Macallister Ultimate. I hope you enjoy ----- Mick’s LinkedIn: https://www.linkedin.com/in/100yearmanifesto/ 100 Year Manifesto: https://www.100yearmanifesto.com/ Macallister Ultimate: https://www.youtube.com/channel/UCvZHQUodk8tQsnJLkzdg2YA ----- Our Website: Willowcreekmedia.com Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/ Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181

In today’s episode of Finding Your Niche, I was joined by Brian Bosché, the co-founder of Slope a collaborative marketing software that was acquired by SmartSheet in 2019.   He’s also the host of CreativeBTS, a podcast that goes behind the scenes with marketing and creative leaders to discuss their campaigns, strategies, and projects.   Thanks for listening and I hope you enjoy :) -----   Brian's LinkedIn: https://www.linkedin.com/in/brianpbosche/ Brian's Twitter: https://twitter.com/BrianPBosche Brian's Podcast: https://creativebts.com/  -----  Our Website: Willowcreekmedia.com  Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

In today’s episode I wanted to try something a little different and share some things that I’ve been learning and what I’m doing to find my personal niche in life. Today I wanted to talk about introversion and extroversion and how those two seemingly opposite ends of a spectrum have played out in my life. I hope you enjoy… Link to good video about introversion and extroversion from ASAPScience: https://www.youtube.com/watch?v=sfjN15zsPyQ ----- Our Website: Willowcreekmedia.com Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/ Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181

In today’s episode of Finding Your Niche, I shared a conversation with Nick Lamothe, the Chief Marketing Officer at Legends, a fashion-forward athletic apparel brand based out of California. Nick has worked for brands like Reebok and Adidas and ran his own e-commerce agency for a while with some business partners. In the show we discuss the differences between branding and direct marketing as well as what brings them together. I hope you enjoy :) ----- Nick’s LinkedIn:  https://www.linkedin.com/in/nick-lamothe-b687a6a/ Legend’s Website: https://thelegendsbrand.com/ ----- Our Website: Willowcreekmedia.com Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

In today’s episode of Finding Your Niche, I shared a conversation with Mark Lewis, a multi-company CMO that was most recently at Tres Agaves, a Tequila company based out of California. Mark is an incredibly experienced marketer having overseen analytics and marketing for brands such as Mitsubishi Motors, Blue Shield of California, NBA 2k, Premier Protein, adn several others. In today’s episode, we shared a conversation about what truly goes into a company’s marketing strategy and what can be measured to ensure it’s successful. Thanks for listening and I hope you enjoy. ----- Mark’s LinkedIn: https://www.linkedin.com/in/sfmarklewis/ ----- Our Website: Willowcreekmedia.com Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/