{Part 2/3 Confessions From 9 Years In Business}: Identity Matters More Than Strategy

You can have the best strategy in the world. It still won't work if you're operating from an old version of yourself. In Part 2 of my Confessions from Nine Years in Business series, I'm sharing the real reason some coaches break through while others stay stuck. It's not the funnel. It's not the offer. It's the coaching business identity shift that changes everything. Three shifts I break down in this episode: The money shift: From scarcity to betting on yourself before you feel ready The time shift: From reactive and scattered to non-negotiables first The expert shift: Claiming your authority without waiting for permission   Resources: 10 Powerful Questions Every Coach Should Know https://amanda-walker.com/questions How To Get Clients Limited Series https://amanda-walker.com/limitedseries Instagram: @awalkmyway https://www.instagram.com/awalkmyway/  

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Stay Relevant Before Your Clients Move On Without You

After nine years running my coaching companies, I'm sharing something I've never packaged up before: the exact time mistakes that nearly derailed my business, and the framework I built to fix all three. In this episode (Part 1 of a 3-part series), you'll learn: Why "staying busy" is secretly fear in disguise, and what to do instead How to front-load your revenue generating activities so they actually happen Why not tracking your metrics is costing you years of progress The trademarked Grounding Day process I've used for 9 years to stay consistently productive This one is for every coach who ends the week exhausted but wondering where the clients are. 🎙️ Listen now and grab the Grounding Day process at https://amanda-walker.com/groundingday Resources mentioned: Grounding Day Framework: https://amanda-walker.com/groundingday 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Balance Being the Expert and Being the Coach

Your marketing isn't broken. The model changed. And if you're still operating like it's 2018, you're going to keep hitting walls. In this episode, I'm breaking down exactly why the old linear funnel is dead, what's killing your conversion rates, and the coaching business marketing strategy that's actually working right now. I'm also sharing the "breadcrumb method" I use to identify and convert the hottest leads in my audience. What you'll learn: Why 82% of coaches leave the industry by year two (and how to not be one of them) The 4 reasons the linear funnel model stopped working How to segment your leads by "temperature" and nurture them differently The breadcrumb tracking system I use to watch leads before they book Why personalized, high-touch outreach is the new marketing edge Plus: details on Best Damn Coach Live, April 13–14! Grab your ticket at https://amanda-walker.com/bdc-live/ and use code BDCLive200 to save $200. Resources Mentioned: Best Damn Coach Live: https://amanda-walker.com/bdc-live "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Find the Hidden Revenue That's Already in Your Business For More Info Go To: https://amanda-walker.com/best-damn-coach/

Tax season doesn't have to be terrifying. In this episode, I'm bringing on my secret weapon: tax strategist Cindy Dillard. She's the reason Justin and I don't get hit with surprise six-figure tax bills every April. Here's what we're covering: The real difference between an LLC and an S-Corp (and why it saves you 16% on profits) Home office deductions you're probably missing Travel write-offs that actually work What never to pay from your business account How to get organized in the next 30 days If you've ever felt that nervous belly-flip about taxes, this episode will change that. Cindy breaks down complex tax strategy into simple, actionable steps that can save you thousands. Connect with Cindy Dillard: Phone: 602-368-3588 Email: [email protected] Resources: "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: What I Do When a Client Needs Permission to Invest in Themselves

What does it actually look like when a female coach bets on herself and shows up to a live event — even when the timing feels impossible? In this roundtable episode, I sit down with three clients who attended the very first Best Damn Coach Live: Kindyl Keeton, a mindset and action coach who drove 16 hours with barely one paid client; Sharleen Lucas, an RN-turned-wellness consultant who had an aha moment that's been expanding ever since; and Lauren Enright, a fertility coach who flew in from Montreal, overcame her own scarcity spiral, and declared on the flight home that she'd write a book and launch a podcast. You'll hear: Why showing up before you feel ready is the whole point How being in the room with the right people rewires your identity as a coach The real objections these women had — money, kids, timing — and how they worked through them What happened to Lauren's business after she recommitted despite a tough financial quarter (spoiler: best month ever) What Kindyl, Sharleen, and Lauren are most excited about for BDC Live 2026 Best Damn Coach Live is April 13 & 14, 2026. Two full days of strategy, real-time feedback, connection, and more than a few surprises. Grab your ticket at amanda-walker.com/bdc-live. Connect with the guests: Kindyl Keeton: Become a Badass: Unlock Your Full Potential podcast https://apple.co/40b20dv | Instagram https://www.instagram.com/kindylkeeton/ | Facebook: https://www.facebook.com/kindylkeeton Sharleen Lucas: https://www.rnextdoor.com/ | Facebook: https://www.facebook.com/sharleen.lucas/ Lauren Enright: https://www.breathewithlauren.com/ | Instagram: https://www.instagram.com/breathewithlauren/ | https://www.instagram.com/fertilefromwithin/ Connect with Amanda: Grab your BDC Live ticket: https://amanda-walker.com/bdc-live/ "How To Get Clients" Limited Series: amanda-walker.com/limitedseries Instagram: https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: Are You Selling Coaching or Results?