Why Smart Merchandising Still Wins in an Uncertain World | Fashion Made S4E7

Daniele Campagnano, CEO of Trematic Watch Co., joins us live from the PI Apparel Europe 2025 recording studio in Milan, Lake Maggiore. In this episode of the Fashion Made Podcast, Daniele shares the story of reviving Trematic after 50 years of dormancy, building a heritage-driven luxury brand, and navigating today's watch industry. From family inspiration and Swiss traditions to modern consumer behavior and integrity in luxury, this is a conversation about passion, resilience, and timeless craftsmanship.

In this episode, we sit down with Tabea van Lier to explore the realities behind fashion's circularity claims. From merch overproduction to fiber recovery and sustainability fatigue, Tabea shares candid insights on what's working—and what's just greenwashing.

In this episode of Fashion Made, we're joined by Jordan Taylor, Co-Founder & CEO of VIZCOM, live in front of an audience at PI Apparel Europe in Lake Maggiore, Milan. Jordan shares his unconventional journey from automotive design to fashion innovation, and how AI is reshaping the creative process. From accelerating workflows to democratizing design and turning sketches into physical products in record time, Jordan dives into how VIZCOM is empowering the next generation of creators.

In this special live episode of Fashion Made, recorded in front of a studio audience at Lake Maggiore, Italy, Rana Sidahmed, VP of Creative + Marketing at Avery Dennison, joins host Stephen Downey from PI Apparel for an insightful conversation on creativity, innovation, and the role of AI in fashion.

In this episode, Kiera Ganann, SVP/Global GM Ralph Lauren Sleepwear & Intimates at Delta Galil, shares what it takes to lead merchandising for fashion's most iconic brands. With over 20 years at the intersection of creativity and commerce, Kiera unpacks why smart merchandising wins in uncertain times - from AI's growing role and evolving consumer expectations to the pressure of tariffs and the power of long-term thinking in building brands that last.

In this episode, Elias Stahl, founder of Hilos, shares his bold vision for reshaping the footwear industry through sustainable, on-demand manufacturing. Speaking from the heart of Portland's Old Town, Elias explains how his work with Hilos and the development of the "Made in Old Town" manufacturing innovation campus is breathing new life into America's industrial roots.

In this episode of FASHION MADE, we talk with Sanne Schoenmaker, co-founder of Tech Tailors, about automation in pattern making, sustainability, and the future of tech talent in fashion. Don't miss this insightful conversation!

Nick Vyas, Executive Director at USC Marshall Randall R. Kendrick Global Supply Chain Institute, explores how AI, blockchain, and new regulations are reshaping global trade. From eliminating inefficiencies to combating counterfeits in fashion, this is a must-listen for anyone in fashion tech & innovation.

Garrett Gerson, co-founder of Variant 3D, shares how his company is transforming fashion by bridging digital design with physical production. From eliminating waste to enabling designers to create from anywhere, Variant 3D is redefining how apparel and footwear are made.

Join us as we talk to Domagoj Boljar, CEO & Co-Founder of Earthbound™ Sneakers by Miret, about revolutionizing the footwear industry with sustainable, 97% bio-based sneakers. Miret is tackling ecological and human health challenges while empowering brands with innovative, eco-friendly solutions.