LIFTS Episode 25, Part 2 - FIBO 2024 | Redefining Fitness & Wellness to Drive Engagement | Oliver Patrick

On this week’s episode of LIFTS. Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down one on one to discuss their thoughts on the changing landscape of the health and fitness industry. They explore opportunities for partnering brands with the LIFTS podcast and examine challenges faced by companies like Stages. Matthew and Mo also dive into trends in wellness offerings, industry consolidation, and how brands can better serve evolving consumer needs. Tune in to hear their insights on navigating change and pursuing new opportunities for progress in this dynamic sector. Topics discussed include: ●       Partnering brands with the LIFTS podcast. ●       New product launch of Escape Fitness' GLUTE BOX. ●       Challenges faced by indoor cycling brand Stages during the pandemic. ●       Trends in wellness offerings like recovery spaces and personalized programs. Industry consolidation and how gyms and suppliers can differentiate their services. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 1:31 Why and How to be a part of the LIFTS podcasts 4:58 New Product Launch – the Escape GLUTE BOX 6:34 The Struggles of Stages in Indoor Cycling 13:32 Fitness Industry Consolidation and Innovation 19:18 Equinox partnering with Pumpkin Health to offer personalization 21:37 Trends in Wellness, Recovery, and Premium Offerings 30:50 Health and Fitness Association Report Insights

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down with one of the industry’s most experienced strategic leaders, 2023 EY Entrepreneur of the Year Mid-Atlantic and President & CEO for [solidcore], Mr. Bryan Myers. In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report, and the mental and emotional factors associated with weight and body image. Topics discussed include:    The growth of FIBO as an international fitness trade show. ●       The success of HYROX and the launch of HYROX365. ●       Findings of The Global Wellness Economy report. ●       The controversial advice from ‘fat activist’ Virginia Sole-Smith. ●       The mental and emotional factors associated with weight. ●       The challenges of parenting healthy lifestyles in modern society. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 4:23 The growth of Hyrox and its partnerships 9:41 Fitness and wellness entrepreneurship in the US 12:22 The Global Wellness Economy Report 15:12 US healthcare spending and outcomes 18:44 Mental and emotional weight in relation to body image 23:53 Challenges of parenting in modern society 28:46 Wellness, consciousness and investing in health

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry’s most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine ‘fitness’ and ‘wellness’ and  move away from a focus on selling processes in favor of outcomes. He also discusses this take on the introduction of GLP-1s and shares the three health markers be believes to be the best predictors of longevity. Join us in welcoming Oliver Patrick to LIFTS. Topics discussed include: ●       The need to redefine the language we use to describe the ‘fitness’ industry. ●       The value in selling outcomes rather than process. ●       Importance of benchmarking and tracking health and performance improvement. ●       Three key measures of health: VO2 Max, Skeletal Mass and Mobility. ●       Integrating fitness and healthcare, with a focus on GLP-1 and its impact on muscle mass and             health. Lobbying and its impact on healthcare policy. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S, recorded live at EuropeActive Health and Fitness Forum in Cologne. Here, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks are joined by some of the industry’s most respected and successful influencers, insight experts and investors to talk about the Latest Industry Fitness Trends and Stories shaping the future of the sector. On this episode, our hosts dive into the detail with: Karsten Hollasch, Global Private Equity Leader Financial Advisory, Herman Rutgers Ambassador,  EuropeActive, Ian Mullane, Founder and CEO, Keepme.ai, Utku Toprakseven, Chief Product Officer, 4Global, Eric Falardeau, Partner, Montreal Global Leader, McKinsey’s Fitness & Wellness Group and Jop Gerritsen, Partner, Amsterdam  Topics discussed include: ●       Fitness trends at home, outdoors and in-club. ●       The impact of VAT reduction on market penetration. ●       Digital tools, wearables and the potential in the European market. ●       2030 European participation targets. Can we reach them? ●       The impact of AI in the fitness industry. ●       Using AI generated data in fitness industry, with a focus on privacy and value exchange. ●       Data in evidencing the value of physical activity in a preventative health care system. ●       Using social value as a metric to measure the health impact of physical activity. ●       Three ways AI can support the fitness industry’s growth right now: Classical AI, Copilot (Chatbot)      and Automated Content Generation. ●       Decarbonizing the fitness industry, potential for cost savings and environmental impact. ●       Do consumers make buying decisions based on the sustainability of the goods and services? ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 1:00 Karsten Hollasch & Herman Rutgers 22:56 Ian Mullane | CEO of Keepme.ai 40:57 Eric Falardeau & Jop Gerritsen | McKinsey & Company 1:06:41 Utku Toprakseven | Chief Product Officer of 4Global

In this week’s episode of LIFTS – your a bite-size dose of the Latest Industry Fitness Trends and Stories - hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by  Lisa Kuecker, serial entrepreneur, public speaker and founder of international boutique fitness consultancy sensation, Studio Grow.    In this LIFTS podcast, topics include: ●       GLP-1s move into mainstream via COSTCO prescriptions. ●       The positive effect of exercise for those taking GLP-1s. ●       Merger of Orangetheory and Self Esteem Brands (Anytime Fitness). ●       Fitness franchises and expansion strategies. ●       Technogym’s impressive financial 2023 performance. ●       The huge commercial opportunity presented by the sale of used equipment. ●       Shift from hardware to service – The next play for fitness kit provider. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro  02:45    Introducing Lisa Kuecker, founder, Studio Grow 04:28    The value of taking intentional time off work 06:21    Introduction of GLP-1 prescriptions by COSTCO 07:21    GLP-1’s move into mainstream 09:23    Reducing GLP-1 side effects through exercise 14:03    Merger of Orangetheory and Self Esteem Brands (Anytime Fitness) 17:14    Fitness franchises and expansion strategies 23:26    Technogym’s impressive financial 2023 performance 24:40    The huge commercial opportunity presented by the sale of used equipment 26:52    Shift from hardware to service – The next play for fitness kit providers?

After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.   In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox.  In this LIFTS podcast topics include: ●       The potential impact of a merger between Orangetheory and Self Esteem Brands. ●       The challenges and opportunities of merging two hugely successful brands. ●       Leveraging fitness brands for cross-promotion and personalized experiences. ●       The potential that drove Johnson Health Tech ‘s acquisition of Bowflex. ●       Managing the fusion of fitness and entertainment. ●       The impact of Equinox’s $1.8 billion investment on the wider industry. ●       Designing fitness lines to address under-served market segments.       ●       Fitness industry trends, premium offerings, consumer behavior. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 1:32       Merger of Orangetheory and Self Esteem Brands (Anytime Fitness) 2:20       Key role of data and analytics 4:26       Combining two franchise businesses for growth and the importance of a united leadership 7:20       Leveraging fitness brands for cross-promotion and personalized experiences 10:29    Johnson Health Tech’s acquisition of Bowflex 12:43    What made Bowflex such an attractive proposition 19:56    Managing the transition of fitness into the content and entertainment space 25:03    Equinox’s raising of $1.8 billion 28:10    Onyx: Designed to address under-served segments of the market 29:21    Fitness industry trends, premium offerings, consumer behavior.

With guests today located across all different time zones, welcome back to a truly international episode of L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.   In this week’s episode, ahead of FIBO and the European Health Futures Forum (EHFF), hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Jennifer Halsall-de Wit, a member of EuropeActive’s Inclusion Advisory Board, and Beau de Leeuw, a transgender advocate. Through their work, both of our guests’ pioneer diversity, equity and inclusion research in the European fitness sector in order to empower everybody to achieve their full potential by uncovering hidden barriers, biases and systemic hurdles obstructing progress.  In this LIFTS, we discuss some topics that are really sparking debate including: ●       Planet Fitness revoking a woman’s membership after she photographed a transgender member in the locker room. ●       Inclusivity versus privacy in fitness environments. ●       Safety for trans and non-binary individuals within gyms. ●       Cases where situations have been exploited and politized unnecessarily. ●       How the younger generations are redefining the process. ●       The need to make uncomfortable decisions in order to progress.       ●       The media scrutiny of Andrew Huberman, his private life and cancel culture. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 2:52 Planet Fitness’s policy amidst locker room issue 9:56 Gender identity and locker room comfort levels 11:22 Safety for trans and non-binary individuals 13:07 Gender-neutral changing rooms 15:00 Safety, culture and identity in a diverse society 21:26 Inclusivity in gyms and gender identity 25:05 Inclusivity in fitness industry and cancel culture 29:18 Media scrutiny of a public figure’s private life

On this week’s episode of the Escape Your Limits podcast, we are joined by John Jaquish, a doctor of biomechanical engineering on a mission to educate the world as to why traditional weightlifting is a waste of time. Driven by an obsessive interest in bone health stemming from his mothers’ osteoporosis diagnosis, invented the X3® – a device that improves bone strength, whilst limiting the risk of injury, through the application of variable (adaptive) resistance. Dr. Jaquish is absolutely committed to advancing oesteogenic load research and travels the world speaking about its implications. A number of his articles have been printed in medical journals and he has also written and published a couple of books: ‘Oesteogenic Loading’ and ‘Weight Lifting is a Waste of Time – And So Is Cardio. There’s A Better Way To Have The Body You Want’. Whilst Dr. Jaquish is a disruptor and very happy to question the effectiveness of traditional weight training techniques, his findings are also supported by several independent studies. His methods are used in training the world's most elite athletes and associations such as the entire Miami Heat organization, various NFL and NBA players, as well as Olympians.   In this podcast, John talks extensively about: ● Strength training and maximizing muscle growth. ● Volume training, hypertrophy and stretch-induced training. ● Nutrition, Hydration and ‘The Carnivore Diet.’ ● Semaglutide, weight loss and lifestyle changes. ● Big changes coming to Testosterone Replacement Therapy. ● Genetic outliers and impacts on training.   To learn more about Dr. John Jaquish, click here: https://www.jaquishbiomedical.com/ https://primalmedical.net/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to our exclusive podcast, recorded live at IHRSA 2024, in LA. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness is joined by Ian O’Dwyer, Co-Founder of Feel SOMA and Richard Boyd, Director of Global Wellness Designs, to discuss all things recovery and taking a more complete approach to improving lives worldwide in the Wellness, Health & Fitness Industry. Topics discussed in this episode, include: ●       Structuring the concept of recovery within fitness. ●       Stress, inflammation and fluid flow and recovery. ●       How eustress can actually build resilience. ●       Debating cold therapy and cryotherapy. ●       Importance of movement and mobility. ●       Fascial mobility and how to train fascia in different directions. ●       Integrating recovery into fitness spaces. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S. In this episode, recorded live at IHRSA, the USA’s largest fitness industry trade show, hosts  Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by two incredibly inspirational individuals whose vision, ambition and leadership is pioneering the evolution of the fitness sector.  Please join us in welcoming Anthony Geisler, Founder and CEO, Xponential Fitness and Philipp Roesch-Schlanderer, Founder and CEO, EGYM to today’s very special IHRSA inspired LIFTS episode.  Topics discussed include: ·        The growth of Xponential Fitness. ·        Fitness and wellness trends and the rise of the boutique market. ·        Taking a macro rather than micro view of trends. ·        Xponential's Lindora acquisition. ·        Scaling business through acquisition and franchising. ·        The birth and growth of EGYM. ·        EGYM Genius –AI powered training. ·        The power of Interoperability. ·        The future of fitness for health: workout like a pill. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/