144. Shifting from Pain Point Marketing to Relational Marketing

Send us a textJoin us as we uncover how dopamine, the powerful neuromodulator, influences your motivation, desire, and action, especially during the high-pressure process of launching new offers.  We begin with a somatic exercise inspired by the book The Molecule of More to understand what dopamine feels like in our bodies before delving into the biological rhythms set by dopamine and how it influences our emotional and behavioral  highs and lows. I offer practices for maintaining long-term motivation and mental well-being by counterbalancing dopamine with molecules like serotonin and oxytocin. Resources: The Huberman Lab Podcast: Controlling Your Dopamine For Motivation, Focus and SatisfactionThe Molecule of More: How a Single Chemical In Your Brain Drives Love, Sex, and Creativity and Will Determine the Fate of the Human RaceEmotional Alchemy Podcast Ep. 111: Pivoting When Business Grinds to a HaltBestie Christina Cecconi Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast. She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others. As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Book a Free Connection Call Business Alchemist Mentorship Youtube Instagram This podcast is made possible with sound production by Andre Lagace.

Send us a textJoin me and Feminine Energy Business Coach Natalia Gorcheva as we dissect the delicate dance of masculine and feminine energies in the entrepreneurial world. We're tearing down the veil on the exploitation of feminine energy, especially within online coaching, and advocating for an authentic fusion of both forces in our professional undertakings. Our personal anecdotes shine a light on the invisible struggles behind the glamorous façade of social media success, urging listeners to embrace both robust strategies and a grounded presence for a truly successful business journey.This episode is a treasure trove for entrepreneurs seeking to navigate the choppy waters of self-development and business growth. Natalia and I share our transitions from structured environments to the world of coaching and embracing our own feminine qualities as strengths. We puncture the myths of easy success and the deceptive appeal of 'quick-fix' strategies, offering instead a perspective of entrepreneurship as a unique, ever-evolving process. We encourage listeners to set actionable intentions in their businesses and stress the importance of adaptability and presence.Wrapping up this enlightening discussion, we explore the significance of boundaries and the fine line between coaching and therapy. The episode emphasizes empowering clients to harness their intuition while balancing the 'feminine' aspects of nervous system regulation with 'masculine' business acumen. Natalia Gorcheva is an intuitive and heart-centred woman driven by a mission to help spiritual entrepreneurs thrive in their heart-centred businesses through embodiment and devotion. She helps female business owners heal and balance feminine and masculine energies so they can show up in their businesses with trust and commitment to their soul’s purpose. She believes that entrepreneurship inherently supports our feminine nature and that women are now called to model new, conscious, embodied leadership, success, and wealth.InstagramMagnet: A 1-week Intensive for Spiritual Entrepreneurs (Use the coupon code POD50 for £50 off) Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast. She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others. As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Book a Free Connection Call Business Alchemist Mentorship Youtube Instagram This podcast is made possible with sound production by Andre Lagace.

Send us a textIn this episode, I decode the exact formula of pain point marketing and discuss the ethical implications of using these strategies. This is especially relevant for space-holders who are trying to share work about nervous system regulation and somatic healing but feel like there are no ethical ways to market their work.  By understanding the tactics of pain point marketing, you'll be able to see through the veil and create choice and nuance both as a consumer and as a spiritual entrepreneur.  Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast. She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others. As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Book a Free Connection Call Business Alchemist Mentorship Youtube Instagram This podcast is made possible with sound production by Andre Lagace.

Send us a textWe're coming in with a SPICY episode of Webs of Truth. In case you're new here, Webs of Truth is a sub-podcast collaboration between myself and Lindsey Lockett from the Holistic Trauma Healing Podcast. Today, we are unpacking the questionable marketing choices that many nervous system and somatic coaches are making. We'd love to advocate for nervous system tools to be woven into every part of how your community interacts with you, beginning at the level of marketing.In our candid conversation, we tackle the commodification of healing in the age of social media, where somatic practices are marketed as quick fixes. We dissect the troubling trend of needing to fix 'functional freezes' and argue for the importance of acknowledging and integrating the full spectrum of human emotions in the healing journey. Navigating the nuances of marketing somatic practices, we discuss how to stay ethical in a space that often blurs the lines. The integrity of healing work lies in respecting each person's unique journey rather than succumbing to the pressures of quick results. Join Lindsey and myself as we shine the light on a path toward a more genuine, ethical approach to marketing nervous system work, where transparency and trust lead the way to a deeper connection with ourselves and our communities.  Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast. She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others. As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Book a Free Connection Call Business Alchemist Mentorship Youtube Instagram This podcast is made possible with sound production by Andre Lagace.

Send us a textHave we become captives to the siren song of automation and scaling in our businesses, sacrificing the very connections that make our work meaningful? In this solo episode, I will share my thoughts about what happens when we venture beyond the seductive allure of membership counts and follower metrics to a place where success is measured by the depth of client connections. In a world enamored with 'DM me' bots and impersonal marketing funnels, we propose a radical return to personal, authentic engagement. I’ll also peel back the curtain on my own discomfort with marketing practices that can feel manipulative, and how I navigate the delicate balance of maintaining a personal touch in my business communications.Listen closely as we further consider the impact of presence and authenticity in social media. Together, we will dissect the struggles of scaling without losing the essence of human connection, and the invaluable role of personal connection in both learning environments and online spaces. Embrace this conversation as an invitation to redefine the intersection of technology and humanity in our entrepreneurial ventures, ensuring that at the heart of it all, we stay authentically connected. Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast. She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others. As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Book a Free Connection Call Business Alchemist Mentorship Youtube Instagram This podcast is made possible with sound production by Andre Lagace.

Send us a textEver felt like the fast-paced demands of the business world are at odds with your spiritual journey? Together with  BAM community members, Lena and Daria, we tackle the delicate art of weaving spirituality into the fabric of our businesses and daily lives. Lena, with her playful spin on experience design, opens up about her app Spirit World, which promises to infuse self-care with joy. Daria, meanwhile, shares her wisdom as a spiritual embodiment mentor, guiding us through the realms of intuition and the natural rhythms of life as a means to overcome stress and embrace freedom.As we navigate modern culture's pressures, we often get caught up in the pursuit of external validation, losing touch with our inner compass. This episode is a beacon for those feeling adrift in the sea of prescribed success formulas and societal expectations. It's a candid conversation about the transformative potential that unfolds when we guide ourselves and our clients towards self-discovery and personal sovereignty. Learn how embracing our spiritual path can lead to profound shifts in personal fulfillment and entrepreneurial success, all while staying true to our most authentic selves.The narrative takes a personal turn as I share my own struggles with anxiety and the search for mindfulness in an age where technology can be both a source of distraction and a vehicle for peace. This episode is a heartfelt invitation to those looking to deepen their connection with themselves and the world, offering a fresh perspective on finding balance amidst the digital noise. Join us as we explore the art of creating accessible spiritual solutions that speak to the soul and ignite a gentler, more enlightened way of living.Resources:The Comfort Crisis by Michael EasterLena Mech is a playful experience designer on a mission to make self-care more accessible and fun. Utilizing her expertise in game design, theatre, and meditation, she crafts playful rituals. Her latest endeavour is Spirit World - a self-care app in which you take care of mythical creatures by taking care of your own well-being. InstagramDaria Drake is a spiritual embodiment mentor and somatic yoga practitioner guiding people back home to the wisdom of their body. She currently facilitates womb healing circles and Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast. She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others. As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Book a Free Connection Call Business Alchemist Mentorship Youtube Instagram This podcast is made possible with sound production by Andre Lagace.

Send us a textHave you ever stood at the edge of a transformation, the kind that beckons you to shed an old skin and step into a new realm of possibilities? That's where I find myself as I unveil the reinvention of my podcast, an odyssey that weaves the thread that have always been a part of my work. Emotional alchemy has always been and always will be the backbone of what I share so by changing the name of my podcast, I am honoring the seed of the medicine that I've been circling around for over a decade. This podcast is a space where we can explore together, fostering a sense of community as you, my listeners, become co-navigators on this voyage. I'm thrilled to share this growth, eager for the dialogue it will spark, and deeply grateful for the companionship offered by each one of you tuning in. So, I warmly welcome you to subscribe and join in as we move forward on this path of discovery, allowing the raw and real to guide us to a place where professionalism and personal growth are no longer separate entities, but facets of the same transformative journey. Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast. She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others. As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Book a Free Connection Call Business Alchemist Mentorship Youtube Instagram This podcast is made possible with sound production by Andre Lagace.

Send us a textCreativity Coach Sarah Cook joined me in a conversation peeling  back the layers of her life post-autism diagnosis, exploring the transformative power of understanding and embracing neurodiversity. Because this is brand new information to her, I cherished the opportunity to capture the raw joy of this moment in her life. Through the lens of her experience, we navigate the often invisible terrain of unseen disabilities, unmasking the complexities of autism—particularly among women and people of color. This journey isn't just about self-acceptance; it's a broader challenge to societal norms and the way we perceive and support those around us.Sarah and I unravel the tight weave of where trauma and misinterpreted neurodivergence converge. The conversation becomes a sanctuary for those feeling misunderstood within the rigid structures of mental health diagnosis, as we examine the spectrum of human traits with curiosity and compassion. Our dialogue offers a perspective shift, proposing that the essence of therapy and coaching is not to reshape but to recognize and validate the diverse tapestry of the human experience.As we close this profound exchange, the focus turns to the delicate dance of unmasking in pursuit of authenticity. Sarah's insights guide us through the process, revealing the patience required to shed layers of conditioning and societal expectations. This episode isn't simply a story shared; it's an invitation to witness the journey towards true self-discovery and a celebration of the neurological diversity that enriches our lives. Join us for an episode that champions the beauty of being different and the courage it takes to live authentically.Sarah Cook  is an Autistic writer, poet, and creative mentor. She lives in Oregon and publishes For the Birds, a Substack newsletter about writing, building resilience, & being in conversation with the natural world. Learn more about one-on-one Creative Mentorship at sarahteresacook.com. Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast. She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others. As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Book a Free Connection Call Business Alchemist Mentorship Youtube Instagram This podcast is made possible with sound production by Andre Lagace.

Send us a textToday, we will dissect the cultural narratives surrounding wealth and the daily ethical decisions of running a service-based business.  My guest,  Empowerment Coach Cara Kovacs shares personal anecdotes that illustrate the liberating shifts that occur when individuals align with their authentic selves, drawing parallels to the entrepreneurial path of purpose and value-driven living. Together, we challenge the stigmas attached to money and redefine it as a resource for building impactful relationships and achieving goals.In this conversation, we dive into the delicate dance between advocacy, business ethics, and the healing journey of financial trauma. We stress the importance of safety and self-sovereignty in coaching and the empowerment that comes from self-trust. We share our own values on how we engage with social and political activism in our businesses and invite listeners to consider their own values to create business policies that align with their own personal and business ethos. If you're passionate about integrating your values into every facet of your business and life, this episode is a powerful stepping stone toward that journey. Join us for an episode that's not just about doing business but doing it with integrity, purpose, and a profound understanding of the impact you wield.Resources: Cara interviewing me on The Business Witch PodcastI found Cara's Values to be so inspiring that I'm working on my own Values Statements for my new website!Antiracist Business Book by Trudi LebronA Renaissance of Our Own by Rachel CargleI Survived Capitalism and All I Got Was This T-Shirt by Madeline PendletonCara Kovacs is an intersectional feminist, trauma-informed empowerment coach. Named as 2019’s one of “35 People Under 35 To Watch In Wellness” by Wanderlust, she has helped hundreds of people actualize their deepest dreams. In her 6th year of multi-six figure entrepreneurship, she has helped her clients make millions while building their soul-called work and sharing it with the world.Connect with Car Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast. She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others. As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Book a Free Connection Call Business Alchemist Mentorship Youtube Instagram This podcast is made possible with sound production by Andre Lagace.

Send us a textI recently shared these thoughts on my Instagram page and I am bringing them to you here on my podcast. As someone who has been speaking and teaching about nervous systems for over 10 years, I've been anticipating the inevitability of social media influencers oversimplifying regulation tools as a cure-all. Not only does this perpetuate the cycles of bypassing that leave clients feeling broken or even more stuck, the sacred medicine of nervous system work is being exploited as yet another cure-all to sell using harmful marketing techniques. Deep bow of gratitude to the wise women who lent their voices to this conversation on Instagram: @nicolepasveer@nestandnourish@the_play_coach@nadinezumot Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast. She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others. As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Book a Free Connection Call Business Alchemist Mentorship Youtube Instagram This podcast is made possible with sound production by Andre Lagace.