Looking Forward to Prime Day [Part I] with Dusan Tepavac - Episode 340

Interview with Dusan Tepavac Amazon Advertising Expert and Retail Media Specialist at Acadia

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

With Prime Day just around the corner, we decided to dive into the intricacies of maximizing success during one of the biggest e-commerce events of the year.

In this discussion, we are joined by guest Dusan Tepavac, a seasoned Amazon Advertising Expert and Retail Media Specialist at Acadia, who shares his expert insights on preparing for Prime Day with paid media strategies, audience targeting, and leveraging Amazon's advertising ecosystem.

Make sure you tune in to find out more!

KEY TAKEAWAYS

In this episode, Julie and Dusan discuss: 

• Introduction to Prime Day Preparation

• Prime Day: Enhanced Capabilities and Strategies

• Integration of AMC and DSP for advanced audience targeting

• Focus on shoppers’ behaviors and the advantages of new tools in Amazon’s ad ecosystem

• Optimizing Budgets with AMC Insights

• Strategic use of AMC for competitive advantage

• Planning budgets based on insights to gain better ad placements

• Brand-Specific Trends and Client Concerns

• Discussion on brand trends and expectations during Prime Day

• Approaches to handle profitability concerns and promotional investments

• Promotional Strategies and Importance of Prime Exclusive Discounts

• Discussion on varying strategies of discount percentages and full catalog promotions

• Significance of Prime Day badging for visibility and conversion rates

• Emphasis on the importance of the traditional summer Prime Day over other sales events

• Prime Day Preparation and Key Focus Areas

• Detailed strategy on keyword focus, organic ranking, and budget adjustment

• Importance of addressing both branded and non-branded spending as Prime Day approaches

• Tactical Shifts Closer to Prime Day

• Adjustment of strategies focusing more on non-branded spending closer to the event

• Recommendations on campaign types and budget distribution for maximum impact

• Strategies for Brands Not Participating in Prime Day Promotions

• Tactical adjustments for brands not offering discounts during Prime Day

• Use of day-parting to manage budget and visibility effectively during peak times

• Post-Prime Day Strategy

• Managing ad budgets and strategic focus following Prime Day

• Using data from Prime Day to inform ongoing strategies and upcoming promotional events