How Superdry is navigating tariffs

10.9.2025

Drapers Talks

0:00

30:04

Superdry chief operating officer Shaun Packe details how it is tackling international tariffs and trade deals.

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How Superdry is navigating tariffs
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Superdry chief operating officer Shaun Packe details how it is tackling international tariffs and trade deals.
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How Superdry is navigating tariffs

Drapers Talks

Weitere Episoden von „Drapers Talks“

How Pentland tracks supply chain challenges

With Nothing Underneath’s tips to limit returns

How Superdry is navigating tariffs

Matalan: how the retailer harnesses influencers

Tips to build a brand in the social media sphere

How paid media is evolving

The community behind Primark’s marketing strategy

Cos’s learnings from re-platforming

Boosting loyalty with Frasers

Orlebar Brown: personalisation and unified commerce