Fabienne Heiles & Gregory van Keirsbilck, why should Pharma & Life Science companies invest in Customer Excellence?

In today’s episode, we explore Customer Excellence as a concept with strategic potential that goes beyond being just a corporate buzzword for companies in the Pharma and Life Sciences. Through the lens of process, technology, data, and people, we discuss how breaking down silos, embracing omnichannel-strategy, utilizing a 360° customer view through data, and driving change management are essential for success. While emerging trends like AI are creating exciting new opportunities, the true impact is realized through careful execution and thoughtful strategy. Our expert guests, Fabienne Heiles and Gregory van Keirsbilck, offer their insights into navigating the complex challenges of regulatory constraints, advanced data management, and the role of new technologies. Enjoy listening as we explore why investing in Customer Excellence is vital to driving innovation and staying ahead in this evolving landscape.