516 - Why Organic PR is More Powerful than Ads, Influencers, and Social Media with Gloria Chou

Thinking about raising your prices in 2025? In this episode, I sit down with Belinda Rosenblum—money coach, pricing expert, and creator of Cashflow CEO—to talk about all things pricing, profit, and how to finally feel confident in your numbers. Belinda shares the biggest mistakes entrepreneurs make when it comes to pricing (and how to fix them), plus her powerful framework for crafting offers that practically sell themselves. Whether you’re launching something new or just want to stop undercharging, this episode is a must-listen.Today you’ll hear:Why pricing is your fastest path to more profit—and the biggest mindset blocks holding most entrepreneurs back.How to create a “strategic wow offer” that increases perceived value and makes it easier to sell at higher prices.The biggest financial mistake business owners make and how to stop running your business blindfolded.Belinda’s 3-step money plan to help you pay yourself more consistently and confidently.What to do if you’re scared to raise your prices—and how to get aligned with your new rates.CONNECT WITH BELINDA:Website: www.OwnYourMoney.comInstagram: @ownyourmoneyPay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Holly/CONNECT WITH HOLLY:🚀 Ditch the Social Drama Podcast → Ready to grow without being glued to your phone? Grab our most-downloaded podcast series (now with real-life case studies + an AI strategy bonus!) → hollymariehaynes.com/social🌎 Website → Want more strategies to scale a business that fits your life? Explore all the resources → hollymariehaynes.com📲 Instagram → Come hang out behind the scenes! DM us your biggest takeaway → @thehollymariehaynes💡 The Crush the Rush Club → Need accountability + strategy for building a business without burnout? Join the club → hollymariehaynes.com/club📖 The 90-Day Planner → Want a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies!

What if you could grow your business without relying on social media? In 2025, businesses that depend on social-first marketing are struggling to scale. Why? Because the algorithm is unpredictable, engagement doesn’t equal revenue, and posting daily isn’t a business plan.Good news? There’s a better way.In this FINAL episode of Beyond the Algorithm, we’re breaking down:✅ Why social-first businesses struggle to scale (and what to do instead)✅ A step-by-step breakdown of a non-social sales strategy that actually works✅ Real case studies of business owners making MORE while posting LESS✅ How to break the cycle of algorithm anxiety—for goodCONNECT WITH HOLLY:🚀 Anti-Social School → Ready to grow your business without relying on social media? Get the full marketing roadmap (plus case studies + AI strategy bonus!) → hollymariehaynes.com/antisocial🎧 Ditch the Social Drama Podcast → Want real-life strategies for scaling without the social media stress? Grab our most-downloaded podcast series now → hollymariehaynes.com/social🌎 Website → Need sustainable marketing strategies that fit your life and your goals? Explore all the resources → hollymariehaynes.com📲 Instagram → Curious about what marketing without the algorithm looks like? DM us your biggest takeaway → @thehollymariehaynes📖 The 90-Day Planner → Need a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies.

Ready to make your website actually work for you in 2025? This week on the podcast, I’m joined by website strategist, Madelyn Furlong. Madelyn helps small business owners build standout websites that turn curious clicks into actual conversions—and today, she’s breaking down exactly how you can get more ROI from your existing site (without rebuilding the whole thing). From layout tweaks to messaging strategy to design details that actually matter, this conversation is full of actionable insights to help your website become your best sales tool. If you’ve been posting on social and driving traffic without seeing results, this episode is your sign to take a closer look at your site—and make it shine.Today you’ll hear:The 3-part formula Madelyn uses to turn websites into high-converting home bases: clarity, structure, and strategy.Simple updates you can make to your homepage today to boost your ROI (no full redesign needed).Why your website might be repelling potential clients—and how to shift the focus back to your customer.How to use data and tools like Hotjar to identify exactly where your site is losing visitors.Why investing in your website isn’t just about design—it’s about creating an experience that builds trust and drives action.CONNECT WITH MADELYN:Website: madelynvictoriaco.comInstagram: @madelynvictoriacoCONNECT WITH HOLLY:🚀 Ditch the Social Drama Podcast → Ready to grow without being glued to your phone? Grab our most-downloaded podcast series (now with real-life case studies + an AI strategy bonus!) → hollymariehaynes.com/social🌎 Website → Want more strategies to scale a business that fits your life? Explore all the resources → hollymariehaynes.com📲 Instagram → Come hang out behind the scenes! DM us your biggest takeaway → @thehollymariehaynes💡 The Crush the Rush Club → Need accountability + strategy for building a business without burnout? Join the club → hollymariehaynes.com/club📖 The 90-Day Planner → Want a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies!

What if you could plan an entire month of content in just two hours—without the endless scrolling or overthinking? In 2025, content planning is so much easier when you use AI + a smart repurposing strategy to do the heavy lifting for you.In this episode of Beyond the Algorithm, we’re breaking down:✅ The exact process I use to map out a month of content FAST✅ How to plan content around ONE revenue goal per month for more sales✅ The ‘One and Done’ method to repurpose content effortlessly✅ How AI (like Notion AI & ChatGPT-4) can help brainstorm and streamline your content✅ Meet Clara—your AI-powered content assistant inside Anti-Social School!CONNECT WITH HOLLY:🚀 Anti-Social School → Ready to grow your business without relying on social media? Get the full marketing roadmap (plus case studies + AI strategy bonus!) → hollymariehaynes.com/antisocial🎧 Ditch the Social Drama Podcast → Want real-life strategies for scaling without the social media stress? Grab our most-downloaded podcast series now → hollymariehaynes.com/social🌎 Website → Need sustainable marketing strategies that fit your life and your goals? Explore all the resources → hollymariehaynes.com📲 Instagram → Curious about what marketing without the algorithm looks like? DM us your biggest takeaway → @thehollymariehaynes📖 The 90-Day Planner → Need a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies.

Want to build a brand that magnetizes opportunities? Today, I sit down with Izzy Stevens, an award-winning director, film and TV actor, and business coach who helps creatives elevate their visibility and brand storytelling. Izzy shares how to make strategic moves that attract bookings, clients, and major opportunities—without chasing virality or burning out. We dive deep into what it takes to create a movement, why your personal brand isn’t actually about you, and how to leverage past wins to open new doors. Plus, Izzy gives a behind-the-scenes look at balancing her thriving creative career with a six-figure coaching business. If you’ve ever felt stuck on how to stand out and make an impact, this episode is packed with insights to shift your mindset and strategy.Today, you’ll hear:Why building a movement—not just a personal brand—is key to attracting the right opportunities.The power of storytelling and moment-in-time messaging to make your audience feel seen.How to leverage past wins (even if they feel “small”) to open bigger doors in your industry.The mindset shifts that help multi-hyphenates balance creativity, business, and visibility without burnout.Why everything you’ve already done is enough—and how to trust that your impact is growing even when you’re not “on” all the time.CONNECT WITH IZZY:Website: www.indiespunk.com & www.izzystevens.comInstagram: @indiespunkFree Resource: Spunky Moolah Content: How 3 pieces of content made me 13K https://indiespunk.myflodesk.com/smcCONNECT WITH HOLLY:🚀 Ditch the Social Drama Podcast → Ready to grow without being glued to your phone? Grab our most-downloaded podcast series (now with real-life case studies + an AI strategy bonus!) → hollymariehaynes.com/social🌎 Website → Want more strategies to scale a business that fits your life? Explore all the resources → hollymariehaynes.com📲 Instagram → Come hang out behind the scenes! DM us your biggest takeaway → @thehollymariehaynes💡 The Crush the Rush Club → Need accountability + strategy for building a business without burnout? Join the club → hollymariehaynes.com/club📖 The 90-Day Planner → Want a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies!

Still relying on Instagram to bring in leads? You might be missing out on 65% of your potential clients. In 2025, most buyers start their search on Google—not social media. That means if you’re spending all your time posting and hoping the algorithm works in your favor, you’re leaving money on the table.In this episode of Beyond the Algorithm, we’re breaking down:✅ Why Instagram alone won’t cut it anymore (Hint: Your content disappears too fast!)✅ How to make SEO, Pinterest, and YouTube do the heavy lifting✅ How to use AI to streamline your content and get found faster✅ Simple tweaks to rank on Google instead of fighting for engagementCONNECT WITH HOLLY:🚀 Anti-Social School → Ready to grow your business without relying on social media? Get the full marketing roadmap (plus case studies + AI strategy bonus!) → hollymariehaynes.com/antisocial🎧 Ditch the Social Drama Podcast → Want real-life strategies for scaling without the social media stress? Grab our most-downloaded podcast series now → hollymariehaynes.com/social🌎 Website → Need sustainable marketing strategies that fit your life and your goals? Explore all the resources → hollymariehaynes.com📲 Instagram → Curious about what marketing without the algorithm looks like? DM us your biggest takeaway → @thehollymariehaynes📖 The 90-Day Planner → Need a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies.

Think PR is only for big brands with deep pockets? Think again! Today, I sit down with Gloria Chou, an award-winning PR strategist and host of the top-rated Small Business PR Podcast, to uncover the power of organic PR. Gloria shares her unconventional yet proven approach to getting featured in major media outlets—without spending a dime on ads or PR agencies. She also breaks down why media exposure outranks social media when it comes to long-term visibility and credibility. If you're ready to become your own publicist and land game-changing media coverage, this episode is packed with insights you can start using today.Today you will hear:Why organic PR is more powerful than paid ads and influencer marketing (and how to leverage it).Gloria’s CPR method for writing pitch-perfect media emails that actually get responses.The best free and easy ways to find journalists looking for experts like YOU.How to systemize PR in just 15 minutes a day, so you can build long-term visibility without the overwhelm.Insider tips on following up with journalists the right way—without being pushy.CONNECT WITH GLORIA:Website: https://www.gloriachoupr.com/Instagram: @gloriachouprFree PR masterclass: http://gloriachoupr.com/masterclassCONNECT WITH HOLLY:🚀 Ditch the Social Drama Podcast → Ready to grow without being glued to your phone? Grab our most-downloaded podcast series (now with real-life case studies + an AI strategy bonus!) → hollymariehaynes.com/social🌎 Website → Want more strategies to scale a business that fits your life? Explore all the resources → hollymariehaynes.com📲 Instagram → Come hang out behind the scenes! DM us your biggest takeaway → @thehollymariehaynes💡 The Crush the Rush Club → Need accountability + strategy for building a business without burnout? Join the club → hollymariehaynes.com/club📖 The 90-Day Planner → Want a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies!

What if you could make MORE money while posting LESS on social media? Sounds impossible, right? But here’s the reality—social media engagement doesn’t always equal revenue (and most of the time, it doesn’t!).In this episode of Beyond the Algorithm, we’re breaking down:✅ Why posting daily isn’t a business strategy (and what actually makes you money!)✅ The biggest myth keeping you stuck in an Instagram-first marketing strategy✅ Where your dream clients REALLY are in 2025 (hint: they’re searching for you, not scrolling past you!)✅ The 3-part framework to marketing smarter, not louderCONNECT WITH HOLLY:🚀 Anti-Social School → Ready to grow your business without relying on social media? Get the full marketing roadmap (plus case studies + AI strategy bonus!) → hollymariehaynes.com/antisocial🎧 Ditch the Social Drama Podcast → Want real-life strategies for scaling without the social media stress? Grab our most-downloaded podcast series now → hollymariehaynes.com/social🌎 Website → Need sustainable marketing strategies that fit your life and your goals? Explore all the resources → hollymariehaynes.com📲 Instagram → Curious about what marketing without the algorithm looks like? DM us your biggest takeaway → @thehollymariehaynes📖 The 90-Day Planner → Need a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies.

Want your clients to stay engaged, take action, and actually get results? Today, I chat with Dallas Travers, a business coach on a mission to help purpose-driven entrepreneurs design high-retention programs that deliver real transformations. Dallas shares her insights on crafting an intentional client journey—one that keeps people engaged, inspired, and committed from day one. We talk about the power of automation and personalization, common pitfalls that cause clients to disengage, and simple ways to improve retention without adding more to your plate. If you’re looking to refine your customer experience and build a thriving community, this episode is packed with game-changing insights!Today you will hear:Why the first 100 days of your program are crucial—and how to keep clients engaged beyond that.How to blend automation with personalized touchpoints to create a seamless client journey.The key emotional triggers that impact retention (and what you can do about them!).Why traditional “client success” strategies often fall short—and what to do instead.How Dallas uses data-driven insights to predict client drop-off points and proactively re-engage them.CONNECT WITH DALLAS:Website: dallastravers.comInstagram: @dallastraversVIP Day in a Box: https://dallastravers.lpages.co/vip-day-in-a-box/CONNECT WITH HOLLY:🚀 Ditch the Social Drama Podcast → Ready to grow without being glued to your phone? Grab our most-downloaded podcast series (now with real-life case studies + an AI strategy bonus!) → hollymariehaynes.com/social🌎 Website → Want more strategies to scale a business that fits your life? Explore all the resources → hollymariehaynes.com📲 Instagram → Come hang out behind the scenes! DM us your biggest takeaway → @thehollymariehaynes💡 The Crush the Rush Club → Need accountability + strategy for building a business without burnout? Join the club → hollymariehaynes.com/club📖 The 90-Day Planner → Want a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies!

Welcome to Beyond the Algorithm, where we are breaking up with social media burnout and taking back our time. If you’ve ever found yourself posting just to stay “relevant” or obsessing over why your engagement dropped for no reason (seriously, Instagram, what is your deal?)—this episode is for you. Because let’s be real—social media exhaustion is REAL. And nobody wants to admit it, but everyone is feeling it.So today, we’re talking about:Why we’re all secretly over itThe science behind why social media is literally designed to keep you stuckRed flags you’re in toxic social media hustle modeAnd how to actually market your business without playing the algorithm gameCONNECT WITH HOLLY:🚀 Anti-Social School → Ready to grow your business without relying on social media? Get the full marketing roadmap (plus case studies + AI strategy bonus!) → hollymariehaynes.com/antisocial🎧 Ditch the Social Drama Podcast → Want real-life strategies for scaling without the social media stress? Grab our most-downloaded podcast series now → hollymariehaynes.com/social🌎 Website → Need sustainable marketing strategies that fit your life and your goals? Explore all the resources → hollymariehaynes.com📲 Instagram → Curious about what marketing without the algorithm looks like? DM us your biggest takeaway → @thehollymariehaynes📖 The 90-Day Planner → Need a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies.