Crush the Rush podcast

512 - Introducing Identity Marketing with Veronica Romney

0:00
36:43
15 Sekunden vorwärts
15 Sekunden vorwärts

What if your marketing could create superfans—not just buyers? Today I chat with Veronica Romney, a master marketer, keynote speaker, and author of Identity Marketing. With nearly two decades of experience working with powerhouse brands like Tony Robbins and BossBabe, Veronica is here to introduce a revolutionary way to connect with your audience.

In this episode, we dive deep into Identity Marketing—why traditional tactics are falling flat, how consumer behavior is evolving, and how to craft a brand that people don’t just buy from, but identify with. If you’re looking to future-proof your marketing, this episode is packed with game-changing insights.

Today, you’ll hear:

  • Why Identity Marketing is the future and how it moves beyond outdated, “bro marketing” tactics.
  • How shifting buyer behavior in 2025 requires a more personal, immersive brand experience.
  • The science behind trust in marketing and how to build deeper, lasting connections with your audience.
  • Why proximity and intimacy with your customers are the antidotes to skepticism and disengagement.
  • Veronica’s behind-the-scenes look at launching her book, Identity Marketing, and how she created a grassroots movement around it.

CONNECT WITH VERONICA:

Website: veronicaromney.com

Instagram: @vromney

Grab Veronica's book: www.identitymarketingbook.com

CONNECT WITH HOLLY:

🚀 Ditch the Social Drama Podcast → Ready to grow without being glued to your phone? Grab our most-downloaded podcast series (now with real-life case studies + an AI strategy bonus!) → hollymariehaynes.com/social

🌎 Website → Want more strategies to scale a business that fits your life? Explore all the resources → hollymariehaynes.com

📲 Instagram → Come hang out behind the scenes! DM us your biggest takeaway → @thehollymariehaynes

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