Finding purpose and meaning in our creative work, with Kirsty Minns

Ever wonder how to make it big in animation when the industry is always on the move? How do you keep your focus and drive when everything around you is shifting so fast? This week, we explore these important questions with Sean J. Cuttino, an influential figure in animation, illustration, and storytelling. His journey shines a light on what it really takes to stay ahead in a world where the creative landscape and technology never stand still. The creative force behind J. Cutt Productions, Sean is known for his engaging YouTube content and impressive collaborations with big names like Google, the NFL, Slick Rick and Missy Elliott, showing us how creativity can really make an impact. But he's not just about making waves; he's helping shape how we experience art and design. In our conversation, we learn how he keeps up with the fast-paced world of animation and design and about his latest passion project, The Storybook Traveling Adventures of Little J. and the Wonder Key. This talk isn't just about his career highs but also about the power of storytelling and how it draws us in. Sean opens up about the rollercoaster of building a creative career, filled with ups and downs and the learning curve that keeps his work exciting and relevant. From viral animations to the enchanting world of Little J, his story is all about resilience, joy, and the love of creating. For anyone who's got a thing for design, loves a good story, or is just curious about creative careers, this episode with Sean J. Cuttino is a treasure trove of insights and inspiration. It's all about finding your passion, embracing the inevitable challenges, and making those imaginative ideas a reality in a constantly evolving industry. This season is sponsored by MPB, the largest global platform for buying, selling, and trading used photo and video equipment. Visit MPB.com to find out more.

We're kicking off a new season of The Creative Boom Podcast with something a little bit different. Today, we're talking about posture and how we can stay pain-free as creatives. Because let's face it, we all spend so much time sitting, working, and leaning over laptops and gadgets – perhaps getting into bad habits; it's inevitable we'll run into trouble unless we look after ourselves. Of course, we want to help you avoid that, or – if you're already suffering (myself included) – then we'll hopefully help you find a way out. To talk us through this big topic, our guest this week is Eleanor Burt, otherwise known as Posture Ellie. Based in the beautiful Peak District in England, she's a posture coach who runs her own programmes, hosts in-person events such as special retreats and even shares a load of free stuff on YouTube to help a lot of people become more in tune with their bodies. She doesn't claim to be an expert. And she certainly doesn't promise to "fix" anyone. But she's absolutely found her calling and is helping many people to empower themselves to move and feel better. Is your neck or back giving you grief? Are you suffering from sciatica, bulging discs in your spine, or do you just feel out of alignment? Then, this episode will introduce you to a new approach – one that doesn't rely on popping pills forever and might even get rid of your pain. This season is sponsored by MPB, the largest global platform for buying, selling, and trading used photo and video equipment. Visit MPB.com to find out more.

Hey there, and welcome back to The Creative Boom Podcast. I’m Katy Cowan, and it’s so good to have you with us for another season, during which we get up close and personal with some of the most interesting folks in the creative industry. This time around, we're keeping things laid-back but insightful, chatting about everything from the big questions to the little things that make our creative lives tick. Picture this: Aaron Draplin sharing how he’s learning to take it easy after recently turning 50, finding peace amid the buzz. Or imagine getting some life-changing tips from Eleanor Burt on keeping those desk-bound aches and pains at bay. We’re also diving into Sean J Cuttino’s adventure of bringing his first children’s book to life, and Teresa Ferreira will be sharing her journey towards a more sustainable design practice after almost seven years as head of design at the FT. And then there’s Christoph Niemann, who’s going to walk us through his creative process, showing us how to shake off those stuck moments and spark new, vibrant ideas. We’ve also got Joanna Henly joining us to talk about facing fears head-on and how that shapes our creative endeavours. And Simon Davies will share how creativity is rejuvenating Stoke-on-Trent, turning the Potteries into a beacon of culture and innovation once more. But that’s just a taste. We’ve got a whole lineup of incredible guests this season, each with their own unique story and pearls of wisdom to share. So, grab your favourite cup of something warm, find a comfy spot, and join us every Monday morning. It’s all about finding joy in the creative journey, learning a thing or two, and maybe even having a few laughs along the way. Make sure you’re subscribed on your preferred podcast platform. If you haven't already, check out our archive of episodes – former guests include Paula Scher, Gail Anderson, Stefan Sagmeister, and Morag Myerscough. Here’s to growing our creative careers together, one friendly chat at a time.

Have you ever seen a brand change its image and thought, 'Wow, that's bold!' or 'What were they thinking?' Today, we're unravelling the mysteries of successful brand transformation sparked by WHSmith's recent controversial trial to shift to 'WHS.' It was only a trial change but one that stirred debate. So, what can we learn from it? To guide us through this maze, we're joined by Lee Rolston, chief growth officer at Jones Knowles Ritchie. Lee is a maestro in brand building, having steered JKR to craft iconic revamps for Burger King, Dunkin', and Budweiser. His agency's work doesn't just catch the eye; it wins hearts and awards. But what makes a brand tick? Beyond public opinion, how do you measure true success? In a world brimming with ideas, can originality still make a mark? And how do you honour a brand's heritage while keeping it fresh and relevant? Lee is here not just to answer these burning questions but also to share his vision for the future of design. Whether you're a seasoned designer, a brand enthusiast, or just curious, this episode offers a unique glimpse into the evolving world of branding today.

If you think graphic design or illustration are challenging industries, try filmmaking. Although technology has made the craft more accessible and affordable, opening up many opportunities for anyone passionate about storytelling, the increased competition and ongoing cultural shifts mean that writing scripts and shooting scenes is more difficult than ever. The entire sector continues to adapt as the way we consume movies seems to change yearly, if not weekly – not to mention the recent Hollywood strikes that, although deemed necessary, certainly didn’t make life easier for those independents fighting for recognition and income. This week’s guest is no stranger to these things. Miles Watts is a British independent director and screenwriter for Hollywood, as well as a producer. He’s made four of his own movies so far and is a co-host on a Hammer horror podcast called Hammer Heads. And whenever he can, he tours the UK to teach screenwriting and film production at schools and universities. Miles says that he’s been making movies since he was a kid, so with everything that’s changed since the late 1970s in the film industry, we wanted to know what it takes to survive this often-brutal sector. Miles gives us a fascinating insight into his world, from the glory days of 1980s cinema to some of the best films and TV shows today. He shares how you must overcome rejection many times over, why you must stop focusing so much on that ultimate goal, perhaps holding that Oscar, thanking all you love and work with, and instead finding joy in the struggle. I guess that’s something we can all relate to.

Before we bid another year farewell, we thought a nice festive special might be in order where we bring back some former guests from the show and see how they're all doing. We're talking motion designer Dan Silverstone, illustrative designer Lisa Maltby, cultural champion Boma Krijsman, graphic designer Kieron Lewis, illustrator Katie Chappell, design director and podcaster Harrison Wheeler, and artist and illustrator Barney Ibbotson. We even say hello to our old Creative Boom friend and our resident designer, Andy Mallalieu, of Nine Sixty. Of course, Christmas means different things to different people. For those who aren't religious or don't formally mark the occasion, it's still a special time of year with family and friends, where we might be a little kinder to one another and find a moment to take stock. And also eat far too many Quality Streets. It's been an especially tough 12 months for many of us. So, as we wind down for the festive break, we wanted to ask our guests a series of festive questions – you know, the important stuff like favourite Christmas movies and what pet peeve from the creative industry they might ask Santa to get rid of, that sort of thing. We even get a visit from the big man himself: good old Saint Nicholas. Alongside plenty of laughs, we get some real heartwarming stuff, too, and discover the best advice everyone has and their message to the creative community for the year to come. A word of warning. There is a little colourful language in this episode. It's why we've marked it as explicit. We hope you don't mind. After the year we've had personally, we just wanted to let loose and have some fun. On behalf of everyone at Creative Boom, have a wonderful Christmas and here's to a peaceful and prosperous 2024!

Have you ever looked at your career and thought, 'What's next?' You're not alone. It's a common myth that by our forties, we'll have it all figured out. Instead, we might find ourselves grappling with more questions than ever before, and the prospect of change feels as daunting as it is necessary. It's something this week's guest, Graeme McGowan, knows only too well. As the creative force behind Jamhot, a Glasgow-based design studio, and the networking event Gab, Graeme has weathered economic storms and global upheavals, always emerging with new insights. He may have started his business with the boundless energy of youth and nothing to lose, but today's responsibilities weigh heavier, adding pressure to an already high-stakes game. Through it all, Graeme champions a positive outlook, advocating that the best way to face challenging periods is with optimism and a readiness to embrace change. It's about finding the courage to do things differently and discovering that success sometimes lies in the unexpected and the uncharted. So, how has he continued to evolve and keep his business vibrant and competitive in these turbulent times? What does success mean for a studio that has chosen to stay small on purpose? How does he manage to keep pace with a rapidly evolving industry? And why does he believe that not knowing your next step can be an advantage, especially when approached with a positive mindset? As someone who thrives in the background, shying away from the spotlight, Graeme's journey in navigating the business world and attracting new clients is as unconventional as it is inspiring. His advice, grounded in honest experience and a positive embrace of the unknown, might just offer the fresh perspective you need. Our conversation explores the unexpected joys of embracing life's uncertainties with a smile and reveals how staying positive in the face of the unknown can be the secret to ongoing creativity and innovation.

Change is inevitable. We all understand nothing stays the same for long. But right now, change can feel like it's happening at a terrifying rate as the world continues to surprise and shock on what feels like an hourly basis. The only thing we can be sure of is that we can't be sure of anything. Change feels like it's been a running theme since the global pandemic, and now many of us are feeling pretty damn exhausted, fed up with everything shifting under our feet. To offer a positive slant, though, this week's guest is Metz ti Bryan, co-founder and production partner at The Or, a creative agency she launched in 2021. Part of the Mother Family, its core values are celebrating curiosity, rewarding empathy and encouraging independent thinking. And it is built on this premise – that change is something to embrace and behold. Metz, herself, is someone familiar with change. She grew up in Latin America, later Canada and then moved to the UK in 2012, working at leading agencies such as adam&eveDDB, McCann London, and BBC Creative. Her career has been about learning to pivot and adapt to the times. Change has been healthy for her, making her believe we should all be open to change. That adaptability is one of the most significant traits we can have to cope with the ups and downs of modern life, thrive in our careers, and even help make the world a better place.

When you leave school or university, you'll likely find yourself working at any place that will have you. And later, if you're lucky and have worked hard enough, you might enjoy the luxury of steering your own ship and finding purpose and meaning in your creative field. That was certainly the case for this week's guest, Kirsty Minns, partner and executive creative director at Mother Design (part of the Mother family), who has shaped her entire career by choosing to only work for companies with values in line with her own. Today, Kirsty has almost two decades of design experience in the brand-building space with the likes of The Future Laboratory, Google Creative Lab and DesignStudio, and has worked with an impressive range of clients. Her work stretches from developing award-winning experiences for Google Pixel and Selfridges, rebranding large complex components of the BBC and Facebook, to working on creative briefs for names such as Belstaff, Hunter, Baileys, Hennessy, Jamesons and Nike. Right now, she's based at Mother, an agency with a strong purpose that she was drawn to – one that aims to create work that would "make their mothers proud". But Kirsty says it's more than that: it's about making the next generation proud, too. "It's as much about making our industry a rewarding, exciting place to work, trying to challenge what it looks like, surprising and delighting and entertaining our consumers as it is about changing the world," she explains. But as Kirsty admits, not every brief should or can do that. Grand gestures are nice, but small steps and a little kindness can also make a huge difference to our industry and the wider world. We all have the power to speak up, suggest something better, or even adapt our own way of thinking. It all helps. What else can Kirsty teach us about finding purpose and meaning in our creative work today? How can we ensure we're doing something worthwhile? We dive right in to get some insight.

Did you know that 900,000 women left jobs because of menopausal symptoms in 2019? That's according to research by Bloomberg that is probably only scratching the surface. And it's something this week's guest wants to make more people aware of. Melissa Robertson is the CEO of Dark Horses in London. And she has launched an open-source menopause policy inspired by her own experience with the condition. She hopes it will open up the conversation within the workplace, not just in the creative industry, and stop so many talented women from leaving behind their careers when they're at the top of their game. The policy looks at the science behind menopause, explains the symptoms and considers how women struggle in everyday life when going through it. Melissa has also recently become a director of Menopause Mandate, working on an all-important campaign with influential people such as Davina McCall and Mariella Frostrup to make sure women's voices are heard across the country. So, what does it feel like to go through menopause, and what can be done to normalise it so everyone understands? Melissa offers some insight.