Google Tests Web Guide Their AI Organized Search Results - #SEOFOMO TL;DR July 29, 2025

Google won't need to sell Chrome but will need to Share Data with Competitors and more in today's #SEOFOMO TL;DR 👇* Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data - coverage by Barry Schwartz and deep analysis by Marie Haynes* Google’s Danny Sullivan: ‘Good SEO is good GEO’ - Coverage by Danny Goodwin* Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study by Will Guevara* Branding in the Age of AI and Zero-Click SERPs - an interview by Gianluca Fiorelli with Rand Fishkin Thanks Similarweb for your sponsorship 🙌 Check it out: https://www.similarweb.com/

The Hottest SEO and AI search stories of the week with #SEOFOMO TL;DR: * Google August 2025 Spam Update Impact Felt Quickly by Barry Schwartz* The VP of Product at Google Search has shared in X that they will be featuring more links in AI Mode* New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped by Rand Fishkin* Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search by Gianluca FiorelliSponsored by Similarweb: https://www.similarweb.com/ 🙌 Take a look at the latest edition in the comments.

Learn the latest about growing your authority via digital PR in the age of AI Search with specialists Gareth Hoyle from Marketing Signals and Mark Rofe, Independent Digital PR specialist, going through: 00:34 - What has changed and what hasn't in Digital PR with AI search05:42 - What are the top do's and dont's when using Digital PR to build Authority11:50 - Easy actions to start with Digital PR in the right way17:31 - Top recommended Digital PR resources 21:39 - A last digital PR and authority building tip Subscribe to the SEOFOMO newsletter to avoid missing out about the latest SEO & AI Search Updates and news: https://hub.seofomo.co/

In today's #SEOFOMO TL;DR going through the top news from the latest edition of SEOFOMO* AI Mode in Search gets new agentic features and expands globally* OpenAI Is Challenging Google—While Using Its Search Data* AI vs Search Traffic Analysis Dashboard by Ahrefs* 5 ways to adapt your content strategy for LLMs by Kevin Indig* The Future of SEO for News Publishers in 2025: Crafting the Perfect Recipe for the Best Summer Ice Cream by Clara Soteras--- Thanks Similarweb, for today's sponsorship 😎🙌 https://www.similarweb.com/

Watch today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News of the week: * Google launches Preferred Sources in the U.S. and India* ​GPT-5 Made SEO Irreplaceable by Dan Petrovic* ​Google Introduces Flight Deals: an AI-powered flight search tool* ​How much content do top-ranking eCommerce category pages really have? [2025 study] by James Brockbank--- Sponsored by Similarweb 🙌 https://www.similarweb.com/ PS: Check the latest #SEOFOMO newsletter in the comments and subscribe if you haven't yet.

Watch today's #SEOFOMO TL;DR, going through the most popular SEOFOMO SEO and AI search News of the week on August 11, 2025: * AI in Search is driving more queries and higher quality clicks by Liz Reid* SEO Is Dead. Say Hello to GEO. by John Herrman* Google Pitching AI Mode Ads To Advertisers by Barry Schwartz* Introducing GPT-5 by OpenAI * GPT‑5’s browsing initial tests by Josh Blyskal--- Sponsored by Similarweb: https://www.similarweb.com/

Learn about the New Google's Web Guide Experiment, their AI Organized Search Results in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Cindy Krum from Mobile Moxie: Web Guide: An experimental AI-organized search results pageGoogle releases Try on styles with AI, jump on great prices and moreGoogle: AI Overviews Drive 10% More Queries, Per Q2 EarningsGoogle CTRs Drop 32% For Top Result After AI Overview RolloutConfirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]Google Search Central APAC 2025--- Sponsored by Similarweb: https://www.similarweb.com/

Learn about the impact of Google's June 2025 Core Update in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Tory Gray: Analyzing pages that improved following the June 2025 core update by Marie HaynesA Few Key Shifts from the June Core Update in Ecommerce, SaaS, and Publications in SERPs:The Great Decoupling of Clicks and Impressions — Whiteboard Friday by Tom Capper Topic-first SEO: The smarter way to scale authority by Kevin Indig and Amanda Johnson AI search is booming, but SEO is still not dead by Lily RayIntroducing ChatGPT agent: bridging research and action --- Sponsored by Similarweb: https://www.similarweb.com/

Learn how to successfully pitch and speak at SEO and digital marketing conferences in this edition with event organizers Kelvin Newman from BrightonSEO & HeroConf and Kirstie Hoskin from International Search Summit and International Social Summit from Webcertain; going through: 01:11 -  What are the top mistakes people make when pitching to conferences? 10:35 - What criteria do you use to pick sessions, and what are your tips to get chosen? 19:40 - Tips for new SEO speakers to get picked when pitching at events. 22:14 - What are the things people don't realize about running events that you wish they did? 28:30 - Last Tips for SEOs for a Successfully Speaking Experience#SEOEvents #SEOspeaking #SEO

Learn about the reliance of ChatGPT in Google and Shopify for Answers in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Lily Ray: Study: SearchGPT (Quietly) Abandons Bing and Moves to Google by Alexis RylkoShopify is listed along with Bing as a ChatGPT third-party search providerRevealed: Hacked Sites & Expired Domains Are Being Used as Sources for ChatGPT’s Recommendations by James BrockbankGoogle June 2025 Core Update Leading To Some Partial HCU Recoveries by Barry SchwartzSponsored by Similarweb 👇 https://www.similarweb.com/Subscribe to the SEOFOMO Newsletter to avoid missing out: https://hub.seofomo.co/