168: Pitchfork Marketing & Ending the "Anti-Coach Era"

In this episode, Steph breaks down the myth that good content requires perfect conditions and extended time blocks. You'll discover why perfectionism masquerades as overwhelm and keeps you hiding, plus Steph's simple 10-minute content habit that bypasses the perfection circuit entirely.You'll learn:The three-step process that takes content from idea to published in 10 minutesWhy car videos outperform studio content (and what that means for you)The "finish line strategy" to close mental tabs and focus on revenue-driving activitiesHow to decide what actually matters when your schedule feels shreddedIf you're a mom, multitasker, or human with a real life who wants more visibility without burning out, this episode will feel like permission to show up as you are.______________________ Year on the Wall 2026 Training (REPLAY + WORKBOOK)http://yearonthewall.com/Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours https://stephcrowder.com/sdsclass Join the Sold Out Group Programs Mastermind Waitlist https://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder

In this behind-the-scenes episode, Steph pulls back the curtain on her most recent launch and shares exactly how she packed her virtual room without the usual hustle. While she was literally on a coaching retreat in England, her ads were working around the clock to find new people and fill her stage.This isn't your typical launch story. Steph breaks down her real numbers including her ad spend that brought in 162 new people in her world and over $18,000 in total revenue (and counting). She's finally cracked the code on sustainable visibility.You'll hear Steph's honest confession about why she avoided ads for years, the turning point that changed everything, and the five biggest lessons she wishes she'd learned sooner. RECOMMENDED RESOURCE: Absolute Facebook Ads with Claire Pells - Learn how to create your own visibility breakthrough starting at just $5/day 👉 Check it out at https://stephcrowder.com/afa______________________ Year on the Wall 2026 Training (REPLAY + WORKBOOK)http://yearonthewall.com/Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours https://stephcrowder.com/sdsclass Join the Sold Out Group Programs Mastermind Waitlist https://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder

In this week's episode, Steph delivers a fiery hot take that's been brewing all year: the dangerous trend of "pitchfork marketing" and how it's keeping brilliant women small, scared, and self-doubting.If you've ever seen successful coaches torn apart online, called "scammers" or "predatory" simply for charging premium prices, this episode will hit home. Steph breaks down how this anti-coach rhetoric has become an attention strategy that ironically does more harm than the "predators" it claims to expose.This conversation is a must-listen if you've ever thought:"Am I charging too much? What if people think I'm a scam?" "Maybe I should lower my prices so I don't upset anyone." "I don't want to end up getting canceled."Steph shares her own costly experience of shrinking back from a $80K job because she fell for this narrative, and why 2026 needs to be the year we stop telling women to stay small.______________________ Year on the Wall 2026 Training (REPLAY + WORKBOOK)http://yearonthewall.com/Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours https://stephcrowder.com/sdsclass Join the Sold Out Group Programs Mastermind Waitlist https://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder

If you want consistent revenue in 2026 but keep hitting the same plateau, this episode is your wake-up call.Steph breaks down the four planning gaps that quietly keep entrepreneurs stuck under their goals — even multi-six-figure business owners who should "know better." These aren't strategy problems or motivation issues. They're architecture problems.You'll hear:Why looking back is essential before planning forward (and what you're missing when you skip this step)The identity work that makes your plan actually stick instead of falling apart by FebruaryHow to architect your year so every launch builds momentum instead of starting freshWhy your content isn't creating demand — and the simple shift that fixes itIf you're ready to stop winging it and start building the rhythm your business needs, Steph's Year on the Wall training is happening soon.Save your Seat Today!http://yearonthewall.com/______________________ Year on the Wall 2026 Training (REPLAY + WORKBOOK)http://yearonthewall.com/Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours https://stephcrowder.com/sdsclass Join the Sold Out Group Programs Mastermind Waitlist https://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder

At the time of recording, my biggest launch ever wasn’t even over yet—and I couldn’t wait to share the five lessons already shaping how I’ll do business in 2026 and beyond.In this episode, I’m pulling back the curtain on what it really takes to lead, sell, and stay steady when the world feels uncertain. We’re talking about:Why the quiet middle of a launch decides everythingHow belief isn’t fluff—it’s strategyThe danger of reinventing the wheel mid-launchWhat real leadership looks like when the world feels heavyWhy your brain will break (and how coaching saves you every time)Whether you’re in the middle of your own launch or gearing up for a new year of growth, this episode will remind you that exceptional results are still possible—yes, even in 2025.______________________ Year on the Wall 2026 Training (REPLAY + WORKBOOK)http://yearonthewall.com/Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours https://stephcrowder.com/sdsclass Join the Sold Out Group Programs Mastermind Waitlist https://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder

In this episode, Steph sits down with Sold Out Group Programs client Mara Eller, a writing coach, book coach, and former English teacher who recently left her 11-year teaching career to run her business full-time.Just weeks after rejoining the mastermind, Mara (@mara.eller on Instagram) went from 1,300 Instagram followers (where she'd been stuck for two years) to over 5,000 — and more importantly, signed three $6K book coaching clients in a single month.Her secret? A Taylor Swift post that went viral with 450,000 views on TikTok.But here's what makes this story different: the viral moment didn't create Mara's success. It revealed what was already built.If you've been putting in the reps and wondering when it's going to pay off, this episode will remind you: the breakthrough is closer than you think.______________________ Year on the Wall 2026 Training (REPLAY + WORKBOOK)http://yearonthewall.com/Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours https://stephcrowder.com/sdsclass Join the Sold Out Group Programs Mastermind Waitlist https://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder

In this episode, hear Steph's Launch Double Client Panel! Katelyn, Melody, Melinda & Michael share their successes & stories from their time in the Sold Out Group Programs Mastermind. ______________________ Year on the Wall 2026 Training (REPLAY + WORKBOOK)http://yearonthewall.com/Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours https://stephcrowder.com/sdsclass Join the Sold Out Group Programs Mastermind Waitlist https://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder

In this episode, Steph sits down with returning Sold Out Group Programs client Brian G. Murphy (@thisisbgm), author of "Love Beyond Monogamy" and certified relationship coach who completely transformed his coaching practice in just two months.After putting client work on pause to write his book, Brian rejoined the mastermind ready to rebuild. But he was starting from scratch - burnt out on sales calls, no sales page, and only one consistent client.With Steph's coffee chat strategy and mindset work, Brian went from feeling rusty and uncertain to signing 7 new one-on-one clients in just 60 days.This conversation is a must-listen if you've ever thought:"I'm too burnt out on sales calls to start again." "I don't even know what to put on a sales page right now." "I need to get back in practice before I can sell confidently."______________________ Year on the Wall 2026 Training (REPLAY + WORKBOOK)http://yearonthewall.com/Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours https://stephcrowder.com/sdsclass Join the Sold Out Group Programs Mastermind Waitlist https://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder

Double Your Launch: Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)[Watch the Replay for a limited time: https://stephcrowder.com/SOGP]In this action-packed replay of Steph's most recent training, you will learn how to:Make Your Offer a “No-Brainer”: Go from forgettable and lost in the sauce to unique messaging that pops. These simple messaging shifts make your offer the obvious choice to your clients, without inventing a brand-new program.Multiply Eyeballs on Your Offer: Learn the step-by-step system that gets you seen everywhere in 5 focused weeks (without feeling like a pest, posting endlessly or running ads that drain your budget).Convert Interest into Sales, Fast: The exact sales framework that closes clients with confidence — no gimmicks, no sleaze, just conversations that actually convert.You’ll see how entrepreneurs are creating $10K, $50K & $100K+ launches with a single offer and 20-hour weeks using the same rinse-and-repeat system Steph  teaches in this webinar.______________________ Year on the Wall 2026 Training (REPLAY + WORKBOOK)http://yearonthewall.com/Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours https://stephcrowder.com/sdsclass Join the Sold Out Group Programs Mastermind Waitlist https://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder

So you've got eyeballs and now you're getting views, likes, even DMs… but no one’s actually moving toward working with you. That’s not a sales issue... it’s an interest issue.In this episode, I’ll walk you through the subtle messaging mistakes that make people like your content instead of act on it. You’ll learn how to shift from educational to emotional -- so your ideal clients feel compelled to move toward you.✨ Sold Out Group Programs opens November 3! When you join this round, you’ll be with me for the entire 2026 calendar year — crafting messaging that creates real demand.______________________ Year on the Wall 2026 Training (REPLAY + WORKBOOK)http://yearonthewall.com/Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours https://stephcrowder.com/sdsclass Join the Sold Out Group Programs Mastermind Waitlist https://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder