Coffee and Coaching podcast

You Can Freestyle a Risotto. You Cannot Freestyle a Cake.

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8:52
15 Sekunden vorwärts
15 Sekunden vorwärts

Host: Bernhard Kerres | ~9 minutes

Do you cook from a book? Or open the fridge and freestyle?

Hold that question. It is the same one we are now asking about AI.

COOKBOOK OR GUARDRAILS

The call to regulate AI keeps getting louder, and it is not unreasonable. Something this new needs rules.

But which kind?

“Does it need a detailed cookbook telling AI and the people who are developing it exactly what to do when and how to react? Or do we need guardrails which tell us that the stove is hot, and that you shouldn’t mix lemon with milk?”

The same question runs through everything else. How detailed should the brief to a team member be? How much should you tell your child about how to do their homework?

WHEN SOMETHING BREAKS

Every failure produces the same reflex: more rules. It worked wonderfully after Lehman Brothers collapsed in 2008.

Bernhard runs a business with clients from Australia to the US, and across Europe, Africa and Asia.

“Adhering to all those regulations as a small business becomes really difficult. There’s more and more regulation popping up here and there, and to be honest, it’s almost impossible to follow it.”

“And I sometimes wonder if this is actually intended.”

WHAT HE DID INSTEAD

At Kapsch, at the Wiener Konzerthaus, and in his own startups, the approach was the same.

Put definite guardrails in place. Say clearly what nobody goes beyond.

Then make the space inside them genuinely creative. People can try things, are free to learn, and know they can come to you for support.

“What I’m after is much more of a learning space than actually a cookbook.”

THE COOKING, HONESTLY

“I’m really not a good cook. The COVID pandemic was a blessing for my cooking. I doubled my recipes from two to four.”

Cookbooks? Often. As inspiration, never step by step.

Baking is the exception. Flour, eggs, temperature, timing.

“I can’t freestyle my way around baking cakes.”

Which is the real distinction. Some domains tolerate improvisation. Some do not. Knowing which one you are standing in is the skill.

WHY AI RULES AGE BADLY

“AI is developing so fast that regulation will always be retrospective. That means it will always be old and outdated.”

So the work is not writing more rules. It is working out what the guardrails should be, and which ethics belong inside them.

An encouraging sign: AI companies are now bringing in philosophers, ethicists and religious leaders to do exactly that.

THE ICF MODEL

Bernhard teaches ethics in his coaching courses, and borrows the International Coaching Federation’s approach.

There is a clear written code, and everyone reads it. The ICF’s own Code then states: “behaving ethically means going beyond what is written in the Code of Ethics.”

So the class discusses cases. Not to find the single right answer.

“We see it as our goal to have an informed conversation, a really good dialogue about that ethical case. We learn from the discussion, not from the outcome saying it is black or white.”

THE ASK

Have the difficult conversations. The slow ones. Learn how other people see it.

“That is the only way how we can solve the really big problems. It is not regulation.”

Cookbook or freestyle? And what is it that makes freestyling possible for you?

“Please contradict me if you have a different opinion. I really love the challenge.”

REFERENCE: ICF Code of Ethics, board approved October 2024, revised May 2026.

LINKS: bernhardkerres.com | roleplays.ai

#AI #AIRegulation #Leadership #Coaching #Ethics #Governance

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