Clever Confidential Ep. 4: Olivetti and the Race to Create the First Personal Computer

Founder and CEO of Canoa, Federico Negro, was born in Uruguay during a time of political turmoil and lived in four countries by age 14. As a teenager in Chicago, he used music as a means of learning English, and during college became fascinated by forensic architecture, which informed his fixation with “how we build with what we build.” An Architect, designer, toolmaker, and entrepreneur, his first company, CASE, was acquired by WeWork. From there he served as the Global Head of Design for Wework during the company’s rapid expansion, and witnessed first-hand the pain points and environmental challenges that could be mitigated with better tools. So in 2019, he founded Canoa, an AI-driven, collaborative software aimed at revolutionizing the interior design and furniture industries by addressing environmental issues and becoming a tool to help us build a better future. Head to cleverpodcast.com for a transcript (with links!) of this episode, images, resources, and over 200+ more episodes! Please help us out by completing a short LISTENER SURVEYSubscribe to our free substack for updates, bonus content, and new episode alerts.For info, resources, and special offers from our guests and sponsors: Clever ResourcesPlease say Hi on social! X, Instagram, Linkedin and Facebook - @CleverPodcast, @amydeversIf you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven. Hosted on Acast. See acast.com/privacy for more information.

Clever Confidential is Clever’s offshoot series, where we dig into the darker side of design - the shadowy, sometimes sordid tales hiding under a glossy topcoat of respectable legacy.In Episode 4: Olivetti and the Race to Create the First Personal Computer, host Amy Devers and writer Andrew Wagner unravel a captivating story that challenges our assumptions about the origins of the personal computer. Many credit Silicon Valley with this innovation, but should we really look elsewhere?Olivetti was founded in 1908 by Camillo Olivetti. This Italian powerhouse thrived under his son Adriano, who revolutionized industrial design with a human-centered approach, merging aesthetics with user experience. Olivetti became a titan in office machines and desktop computing, poised to lead the charge into a new technological era.But as Olivetti rises, dark clouds gather. Adriano and brilliant engineer Mario Tchou meet mysterious and untimely fates, shrouded in Cold War intrigue and fierce corporate rivalry. Despite these tragic losses, Olivetti unveiled the Programma 101 in 1965, hailed as the world’s first desktop computer, forever altering our perception of technology.So why has Olivetti’s remarkable legacy faded into obscurity? We peel back the layers of this enigma, revealing a web of intrigue—mysterious deaths, hostile takeovers, potential CIA involvement, and hidden narratives that reshaped the tech landscape and distorted our collective cultural memory. Many thanks to this episode’s guest expert Barry Katz. Audio clips courtesy of Luca Cottini from his Italian Innovators youtube video - CAMILLO & ADRIANO OLIVETTI. At the Origins of the Computer Age. You can find him on Linkedin and instagram @italianinnovatorsSee images and read the transcript!Head to cleverpodcast.com for over 200+ more episodes! Subscribe to our substack newsletter for updates, bonus content, and new episode alerts.Please say Hi on social! X, Instagram, and Linkedin - @CleverPodcast, @amydeversIf you enjoy Clever Confidential please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!Writing and research: Amy Devers, Andrew Wagner, Ilana NevinsEditing and Sound Design: Camille Stennis and Mark ZurawinskiTheme Music: “Astronomy” by Thin White Rope courtesy of Frontier RecordsProduction: Devers Endeavors Hosted on Acast. See acast.com/privacy for more information.

Custom surface artists Lisa Donohoe and Brynn Gelbard met and fell in love in the queer underbelly scene of San Francisco in 2002, a time before bi-national same-sex marriage was legal. Their diverse community was built on love, curiosity and celebrating each other's differences. In an evolution that was equal parts organic maturity and cosmic intervention, Brynn and Lisa moved to Los Angeles and founded Londubh Studio, specializing in elaborate and maximalist hand-applied surface designs. Now the duo, oft considered the design world’s secret weapon, are translating their wildness, love, magic, and the sacred, through exquisite artistry and pristine craft, into visual celebrations that vibrate with love and emanate joy.  ***SPECIAL ANNOUNCEMENT: Clever is a finalist for the Signal Awards in the Curators Shaping Culture category! This means we’re also eligible for a Listener’s Choice Award! Will you please vote for Clever? It would mean the world to us!Now through Oct. 17 - 💥 VOTE for Clever in The Signal Listener’s Choice Awards! 💥***Head to cleverpodcast.com for a transcript (with links!) of this episode, images, resources, and over 200+ more episodes! Subscribe to our free substack for updates, bonus content, and new episode alerts.For info, resources, and special offers from our guests and sponsors: Clever ResourcesPlease say Hi on social! X, Instagram, Linkedin and Facebook - @CleverPodcast, @amydeversIf you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven. Hosted on Acast. See acast.com/privacy for more information.

Co-Founder of Deem Journal, designer Nu Goteh was born in Liberia and came to the US with his family as a refugee at the age of 3. His first career ambition, as a model son of African parents, was to become a doctor / lawyer. But as a sneakerhead, skater, and early-adopter of the internet, he kept making opportunities for himself in marketing, promoting, and graphic design. He even landed a job at Puma while he was only a Sophomore in college. After successful roles at Red Bull and Sonos, he was comfortable in his talent for adding value and creating desirability for brands, but uncomfortable with being fast-tracked to the top of “cool black guy stuff,” a pigeon-hole that felt too small for his aspirations and skills. So he went back to school for a Master’s in Strategic Design and Management. Now, as a founding principal of Room For Magic, Nu is using his unique talents to address complex creative challenges and facilitate equitable exchange between brands and communities. As if that weren’t enough, Nu along with Marquise Stillwell and Alice Grandoit (his partner at Room for Magic), have founded Deem Journal, a deeply thought-provoking publication centered on design as a social practice. Now, with issue 3 Envisioning Equity, recently released, Deem is leading the way in presenting meaningful narratives around the process of design, and helping us all grow, heal, and imagine new possibilities in the process.  Images, links and more from Nu Goteh! Please say Hi on social! Twitter, Instagram and Facebook - @CleverPodcast, @amydevers,If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!Clever is hosted & produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven. Hosted on Acast. See acast.com/privacy for more information.

Founder and President of ThinkLab, Amanda Schneider, grew up outside of Chicago, inspired by a blend of engineering and design. Now a self-described “designer by degree, journalist by accident, and researcher by choice” at the helm of ThinkLab, she examines the ecosystem of the design world, unearthing and synthesizing the social and cultural shifts and drivers that impact the interiors industry. Together with her team, she offers insights and context that can empower better decision-making while also bridging the communication gap between creatives and the business sector. A keynote speaker (catch her recent TEDx talk) and the host of the podcast Design Nerds Anonymous, Amanda shares her wisdom on topics like communication strategies, storytelling, and the future of work.Head to cleverpodcast.com for a transcript (with links!) of this episode, images, resources, and over 200+ more episodes! Subscribe to our free substack for updates, bonus content, and new episode alerts.For info, resources, and special offers from our guests and sponsors: Clever ResourcesPlease say Hi on social! X, Instagram, Linkedin and Facebook - @CleverPodcast, @amydeversIf you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven. Hosted on Acast. See acast.com/privacy for more information.

Legendary visual artist Cey Adams grew up in NYC immersed in the excitement and danger of graffiti, embellishing buildings and tagging “Cey City” on subway cars. From there, he began selling in galleries along with contemporaries Jean-Michel Basquiat and Keith Haring, and designing merch, logos and singles for Run DMC, Beastie Boys, and LL Cool J. As founding Creative Director of Def Jam he designed cover art for Slick Rick, Public Enemy, Notorious B.I.G., Mary J. Blige, etc., toured with his good friends the Beastie Boys, and asked Method Man for parenting advice - all in a day at the office. 40+ years into his prolific career as a celebrated commercial and fine artist, he’s recognized as a defining visionary of hip-hop culture.Images and more from Cey Adams on cleverpodcast.comPlease say Hi on social! Twitter, Instagram and Linkedin - @CleverPodcast, @amydevers,If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven. Hosted on Acast. See acast.com/privacy for more information.

Natsai Audrey Chieza spent her youth in Zimbabwe in a close-knit extended family where she and her cousins were “in each others’ pockets.” In her teenage years the national economy crashed, necessitating a family relocation to the UK, and she began learning the skill of “not belonging.” Architecture studies proved alienating so she found a way to combine them with her love of fashion (to the consternation of her professors.) Rejecting the prescribed path of a professional architect, she instead pursued a postgraduate program in Material Futures that set her on a path of designing with bacteria. Now, she’s founded Faber Futures, a biodesign studio, and Normal Phenomena of Life, an artful lifestyle and fashion brand that also functions as a working prototype of a new model bioeconomy. She’s spent her whole life quietly not doing what was expected of her, and in this space of outsiderness she’s been very busy creating new paradigms for how we might collaborate with nature and new models for the equitable stewardship of these new biotechnologies. So, in terms of cultural infrastructure, she is an architect after all! Head to cleverpodcast.com for a transcript (with links!) of this episode, images, resources, and over 200+ more evergreen episodes! Subscribe to our free substack for updates, bonus content, and new episode alerts.For info, resources, and special offers from our guests and sponsors: Clever Resources Hosted on Acast. See acast.com/privacy for more information.

Sound Designer Dallas Taylor picked up the trumpet in grade school and a whole new world opened up. After a debilitating chapter, he needed to find a new way to translate his love of sound into a profession. He went from music to recording, and into post-production for TV and film. Now he’s the creative director of his leading sound design studio, Defacto Sound, and the host of a lovingly crafted (and very popular) podcast, Twenty Thousand Hertz, about the stories behind the world’s most recognizable and interesting sounds.Images and more from Dallas Taylor on cleverpodcast.com.Listen to Twenty Thousand Hertz!Please say Hi on social! Twitter, Instagram and Facebook - @CleverPodcast, @amydevers,If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven. Hosted on Acast. See acast.com/privacy for more information.

Artificial Intelligence & Machine Learning Product Specialist, Ana Arriola-Kanada, grew up in ‘the valley’ just north of LA, watching Robotech and working in the family shop. She moved to Japan just after HS to work in Anime. An autodidact driven by a powerful work ethic and growth mindset, she propelled through all facets of tech & design playing key roles in the development of web design, emoji (Adobe), mobile computing and the original iPhone (Apple), UI/UX, PlayStation (Sony)…etc. It was Elizabeth Holmes at Theranos who tripped her ethical alarm wire, which, as traumatic as that was, has led Ana to the forefront of ethical AI where she has led teams in designing ethical frameworks (Meta, Microsoft, IDEO) and advocates for the inclusion & intersectionality of all humans and the care of our planet in developing those data sets.Images and more from Ana on cleverpodcast.comPlease say Hi on social! Twitter, Instagram, Linkedin and Facebook - @CleverPodcast, @amydevers,If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven. Hosted on Acast. See acast.com/privacy for more information.

Lionel Ohayon was born in Canada to a family spanning Morocco, Israel, and Spain. This multi-cultural upbringing armed him with the ability to synthesize different inputs and understand complex topics from an early age, and an innate appreciation of hospitality. He founded ICRAVE as a design-build startup in 2002, and several ground-breaking projects later, is now leading the charge in reinventing hospitality experiences like the immersive and otherworldly Las Vegas Sphere, and the anxiety-reducing David H. Koch Center for Cancer Care at Memorial Sloan Kettering Cancer Center. Head to cleverpodcast.com for a transcript of this episode, images, resources, and over 200+ more episodes! Subscribe to our free substack for updates, bonus content, and new episode alerts.For info, resources, and special offers from our guests and sponsors: Clever ResourcesIf you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!Please say Hi on social! X, Instagram, Linkedin and Facebook - @CleverPodcast, @amydeversClever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven. Hosted on Acast. See acast.com/privacy for more information.