How Megan Ihnen and Live Music Project Are Revolutionizing Arts Presentations with SEO and Digital Marketing

Classical Post® is created and produced by⁠ ⁠Gold Sound Media⁠⁠® LLC, a leading New York marketing agency serving the performing arts industry. Explore how we can⁠ ⁠grow your audience⁠⁠ to make a lasting impact in your community.

Classical Post® is created and produced by ⁠Gold Sound Media⁠® LLC, a leading New York marketing agency serving the performing arts industry. Explore how we can ⁠grow your audience⁠ to make a lasting impact in your community.

Classical Post® is created and produced by ⁠⁠⁠Gold Sound Media⁠⁠⁠® LLC, a leading New York marketing agency serving the performing arts industry. Explore how we can ⁠⁠⁠grow your audience⁠⁠⁠ to make a lasting impact in your community.

Classical Post® is created and produced by ⁠⁠Gold Sound Media⁠⁠® LLC, a leading New York marketing agency serving the performing arts industry. Explore how we can ⁠⁠grow your audience⁠⁠ to make a lasting impact in your community.

Classical Post® is created and produced by ⁠Gold Sound Media⁠® LLC, a leading New York marketing agency serving the performing arts industry. Explore how we can ⁠grow your audience⁠ to make a lasting impact in your community.

Classical Post® is created and produced by ⁠Gold Sound Media⁠® LLC, a leading New York marketing agency serving the performing arts industry. Explore how we can ⁠grow your audience⁠ to make a lasting impact in your community.

Few faces in classical music are more recognizable right now than that of Finnish conductor Klaus Mäkelä — not because of his sculptural good looks and piercing blue eyes, but because he's quickly become one of today's most popular conductors.  At just 28 years old, Mäkelä has already racked up an impressive résumé, including his current roles as music director of the Orchestre de Paris, chief conductor of the Oslo Philharmonic, and chief-conductor designate of the Royal Concertgebouw Orchestra. But despite his face adorning posters plastered on concert hall facades across Europe, Mäkelä doesn't want to be the center of attention. When he's on the podium, he'd much rather you focus on the composers whose works he brings to life. Music lovers in North America will have several opportunities to hear Mäkelä's prodigious talents this month, when he and the Orchestre de Paris embark on a tour of Montreal, Boston, Ann Arbor, and New York, where the young conductor will make his highly anticipated Carnegie Hall debut conducting Stravinsky's Firebird ballet and the volcanic Rite of Spring — two works Mäkelä and the orchestra recorded and released to critical acclaim on Decca Classics in 2023. In this episode, Mäkelä and I talk more about the upcoming tour and what he's most looking forward to when he steps onto the stage of Carnegie Hall. Plus, he shares how the visual arts inspire his artistry, the 18th-century composer he'd love to play chamber music with, and the importance of Emerson, Lake, and Palmer's music during his childhood. — Classical Post® is created and produced by ⁠Gold Sound Media⁠® LLC, a New York-based marketing agency for the performing arts industry. Explore how we can ⁠grow your audience⁠ to make a lasting impact in your community.

When Justin Austin isn't singing at the Metropolitan Opera, Kennedy Center, or Lincoln Center Theater, you're likely to find him shooting hoops on the basketball court. Sports have been a lifelong passion for the young baritone, but it's more than the game's physical benefits that keep him reaching for a basketball. To Austin, cultivating the mindset of an athlete has consistently helped him reach new heights as an artist. "A basketball coach once told me that discipline means doing all the things that are hard and that you don't like to do, but doing them as if you love it," he says on the latest episode of the Classical Post podcast.  "That's helped me in my work ethic and my discipline within my musical career. When I encounter any kind of discomfort or difficulty learning my music or translating or memorizing, I just try to fall in love with the process, the repetition, dancing the words and the music. I find different creative ways to get the score in my body, so that it lives within me and comes out of me organically." That approach to practice and role preparation has helped Austin land repeat engagements on some of classical music's biggest stages — including Carnegie Hall, where, on March 5, he's presenting a recital with pianist Howard Watkins. Part of Carnegie Hall's ongoing festival, Fall of the Weimar Republic: Dancing on the Precipice, this recital — titled "Don't Be Angry!" — presents music by five composers written over the course of a century, from selections from Kurt Weill's Threepenny Opera to the New York premiere of Ricky Ian Gordon's Marvin Gaye Songs, which Gordon composed for Austin.  In this episode, Austin and I talk more about his upcoming recital and how he hopes the program helps audience members become more comfortable with feelings of anger and hopelessness during turbulent times. Plus, he shares what it was like to return to the Metropolitan Opera stage after pandemic lockdowns, why opera singers should spend time honing their acting skills, and the OutKast album he would need with him if stranded on a desert island. — Classical Post®is created and produced by Gold Sound Media® LLC, a New York-based marketing agency for the performing arts industry. Explore how we can grow your audience to make a lasting impact in your community.

Classical music so often feels divorced from pop culture, but we don't need to dive too deep into the history books to see how much composers of the past embraced the cultural traditions of their homelands. Béla Bartók traveled across Hungary documenting folk songs, Gustav Mahler wove popular tunes into his First Symphony, and even Mozart composed background music for playing the popular card games of his day. Is it possible for today's composers to once again marry concert music with aspects of popular culture? Juan Pablo Contreras thinks so. The Mexican composer-conductor thrives on combining Western classical and Mexican folk music into a single soundscape that's all his own. And in his dazzling 2022 orchestral work Lucha Libre!, he's also incorporating one of his country's most beloved traditions: the choreographed wrestling spectacles that emerged in the 1950s, in which wrestlers act as superheroes waging battles between good and evil. Commissioned by the Los Angeles Chamber Orchestra, Lucha Libre! transforms the stage into a live wrestling match, with six of the orchestral musicians wearing the iconic luchador masks. For Contreras, the work is not only an example of his artistic mission to bring people into the concert hall with music that feels relevant and exciting, but also a way for him to pay homage to the virtuosity of classical musicians. "For me, classical musicians are like superheroes," Contreras says on the latest episode of the Classical Post podcast. "They do something almost impossible with their instrument. They are very gifted, and they have to do things in collaboration with other musicians so the magic happens. The same thing happens in lucha libre — everything is choreographed, so even if the teams are rivals, they have to work together to give the people a good spectacle." In this episode, recorded just before the work's LA premiere, we talk more about the genesis of the piece, how Contreras collaborated with local communities to shape the work, and how he hopes Lucha Libre! inspires people to consider their own superhero persona. Plus, he shares how film and architecture inspire his creativity, the importance of daily meditation, and his favorite West Hollywood spot for Peruvian paella. Stream Lucha Libre!, performed by the Orquestra Latino Mexicana — a group Contreras founded in his hometown of Guadalajara — on Spotify, Apple Music, YouTube Music, or wherever you listen to music. — Classical Post® is created and produced by Gold Sound Media® LLC, a New York-based marketing agency for the performing arts industry. Explore how we can grow your audience to make a lasting impact in your community.

For more than a year now, I've been obsessed with TÁR, the 2022 Todd Field film starring Cate Blanchett as an orchestral conductor whose power plays lead to her devastating downfall. Yes, the story is gripping and suspenseful, but it's the music interlaced throughout the film that keeps me coming back. Aside from the two works performed in the film — Mahler's Fifth Symphony and Elgar's Cello Concerto — which were baked into Field's script, the music you hear throughout TÁR is the result of months of work by the film's music supervisor, Lucy Bright. A specialist in the arenas of film and television scoring, Bright has worked with some of today's biggest composers — including Nico Muhly, Michael Nyman, and Volker Bertelmann — on projects ranging from Assassin's Creed to Aftersun and The Iron Claw. But what exactly does a music supervisor do on a film of this scale? Turns out, it's a lot.  From working with a team of on-set sound engineers who specialize in recording symphony orchestras to developing the film's Deutsche Grammophon concept album and recreating Urbie Green's 1967 recording of "Twenty-one Trombones," Bright was kept busy managing countless aspects of the film's musical atmosphere across three countries. In this episode of the Classical Post podcast, I speak with Bright about the expert levels of coordination and collaboration vital to her work, working with the Icelandic composer Hildur Guðnadóttir to realize Lydia Tár's compositions, and what it was like seeing Cate Blanchett raise a baton to conduct Mahler. Plus, she shares her fascinating history with modern architecture, her go-to burger place in New York City, and the therapeutic benefits of swimming in the natural springs of London's Hampstead Heath. Stream TÁR (Music from and Inspired by the Motion Picture) on Spotify, Apple Music, Amazon Music, or wherever you stream music. - Classical Post® is created and produced by Gold Sound Media® LLC, a New York-based marketing agency for the performing arts industry. Explore how we can grow your audience to make a lasting impact in your community.