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In Lugano, Switzerland, the cryptocurrency is accepted in some shops and for local municipal services.
But the drive towards using what can often be a volatile payment method instead of Swiss francs, hasn't been welcomed by everyone.
We hear from businesses, officials and consumers who are navigating this new world.
Produced and presented by John Laurenson
(Image: View of town on shore of Lake Lugano, Switzerland. Credit: Getty Images)
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