Episode 98: Stanley / Stella: Redefining Premium Apparel

INKTAVO LAST CHANCE 2025 DEAL! https://bit.ly/4jABUZ6In this episode, Cole and Gavin welcome Jeremy Morillo from Stanley Stella to discuss the brand's unique approach to sustainable fashion, their entry into the American market, and the challenges and strategies involved. Jeremy shares insights on the importance of quality and sustainability in apparel, the sourcing process of organic cotton, and the evolving trends in the industry. He emphasizes the significance of building relationships with customers and adapting to their needs, as well as the importance of sampling programs to showcase the quality of their garments.Chapters00:00Introduction to Stanley Stella and Inktavo Promotions03:03The Unique Selling Proposition of Stanley Stella05:58Navigating the American Market: Challenges and Strategies08:50Understanding the Customer Base and Market Positioning11:57Sourcing and Sustainability: The Journey from Cotton to T-Shirt15:00Trends in Apparel: Colors, Styles, and Market Adaptation18:01Personal Journey: Transitioning to Stanley Stella20:55Sales Strategies: Building Relationships Over Transactions23:57Sampling Programs and Customer Engagement

INKTAVO LAST CHANCE 2025 DEAL https://bit.ly/4jABUZ6In this eye-opening episode, we sit down with Ian Hinckley from DGI Apparel to tackle the tough questions everyone in the custom apparel game is asking. From rising tariffs and supply chain chaos to the tech-driven shakeup in how shops order and operate — Ian breaks it all down.🧵 Hear how DGI evolved from software development into a powerhouse in the print world, and what that journey reveals about the future of our industry. 💰 Learn why understanding market dynamics and pricing strategies isn't just smart — it's survival. 🛠️ Discover how small shops can streamline their operations with automated purchasing, supplier integrations, and smarter buying habits.If you're wondering how to keep your shop competitive, cut through the noise, and actually grow in this unpredictable market — this is the conversation you can't afford to miss.Powered by seps.io and Merch Trooptakeaways Suppliers are adjusting inventory strategies to mitigate tariff impacts. Hats and bags are expected to face the most significant price increases due to tariffs. Nearshoring is becoming a trend to reduce supply chain risks. U.S. manufacturers may benefit from increased demand as tariffs raise import costs. Pricing dynamics are shifting, with some costs decreasing while others rise. Small shops should explore different pricing tiers to optimize costs. Building a comprehensive marketplace requires significant technical effort and understanding of user needs. We have a high standard for what the shopping experience needs to be like. The autopilot feature will optimize purchasing processes. Building processes and systems is crucial for business growth. Investment decisions can shape the trajectory of a startup. Understanding customer needs is key to product development. Supplier relationships can impact purchasing efficiency. Automation can save time and improve productivity. Scaling requires outreach beyond existing customer networks. Adapting to industry changes is essential for survival. The custom apparel industry is ripe for innovation. Chapters00:00Introduction to DJI Apparel01:43Tariffs and Their Impact on the Apparel Industry06:11Supplier Strategies Amid Tariff Changes11:11Market Trends and Pricing Dynamics17:20Optimizing Pricing for Small Shops22:15Building a Comprehensive Apparel Marketplace23:39Optimizing the Purchasing Experience25:48From Software to Custom Apparel29:57Navigating Investment and Growth34:27Industry Dynamics and Supplier Relationships37:29Enhancing Supplier Integration39:45Scaling from Small to Large BusinesseskeywordsDJI Apparel, tariffs, apparel industry, pricing strategies, supplier relationships, market trends, small business, t-shirt printing, inventory management, apparel marketplace, purchasing experience, automated purchasing, custom apparel, Y Combinator, investment, industry dynamics, supplier relationships, business growth, scaling, efficiency

INKTAVO LAST CHANCE 2025 DEAL https://bit.ly/4jABUZ6In this conversation, Cole Lundstrom, Gavin StGeorges, and Nick Gawreluk discuss the common challenges faced by print shop owners in achieving profitability. They explore the importance of understanding costs, pricing strategies, and the contribution margin as key factors in running a successful printing business. Nick shares insights from his extensive experience in the industry, emphasizing the need for clarity in financial data and the role of software in providing actionable insights. The discussion also touches on the future of data and AI in the printing industry, highlighting the potential for improved decision-making and profitability.Interested in Print Profit?https://www.printprofit.com/colePowered by Seps.io and Merch TroopTakeawaysUnderstanding your costs is fundamental to profitability.Sales figures can be misleading without profit clarity.Contribution margin helps determine the true profitability of jobs.Overhead costs must be factored into pricing strategies.Contract printing can fill capacity but should be evaluated for profitability.Data-driven insights can enhance decision-making in printing businesses.Software tools can provide real-time financial insights.A pricing matrix should be flexible based on market conditions.AI can automate data analysis for better business insights.Team alignment on financial goals is crucial for success.Keywordsprinting, profit, pricing strategies, contribution margin, overhead, contract printing, software, AI, financial insights

In this conversation, Nicole Pape shares her extensive journey in the screen printing industry, from her early days reclaiming screens to founding her own business, Embellisher. She discusses the challenges and opportunities in the used equipment market, the importance of understanding equipment valuation, and the nuances of contract work. Nicole emphasizes the need for effective marketing and branding while also highlighting her future plans for the industry, including innovative experiences for clients.Powered by Seps.ioMerchtroop.comTakeawaysNicole started in the screen printing industry at 19.She transitioned from production to real estate before founding Embellisher.Embellisher was born out of a need for better equipment representation.Understanding equipment valuation is crucial for both buyers and sellers.Sellers often overestimate the value of their used equipment.Contract work can be low margin and requires careful management.Effective marketing and branding are essential for business growth.Nicole emphasizes the importance of creating a safe space for clients.The used equipment market is complex and requires thorough research.Future plans include innovative experiences and proprietary appraisal software.Keywords:screen printing, equipment valuation, contract work, marketing, branding, Nicole Pape, Embellishr, used equipment market, industry insights, entrepreneurship

In this episode, Cole and Gavin discuss the challenges of hiring and building a team. They share their experiences and insights on finding the right people, determining the right time to hire, and creating a strong company culture. They emphasize the importance of reliability, respect, and clear communication in building a sustainable team. They also provide tips on the hiring process, including creating job descriptions, conducting interviews, and onboarding new hires. Additionally, they discuss the significance of firing bad fits and the need to prioritize the financial stability of the business.Free Checklisthttps://docs.google.com/document/d/1YOTtAZZAV26wfJVdUtXlHLXJ93ZFTfmfVORbXe1tV3g/edit?usp=sharingPowered by Merchtroop.com and Seps.iokeywordshiring, building a team, finding the right people, company culture, reliability, respect, communication, job descriptions, interviews, onboarding, firing, financial stabilitytakeaways Finding the right people and putting them in the right seat is critical for business success. Reliability, respect, and clear communication are key factors in building a sustainable team. Hiring should be based on specific roles and responsibilities, rather than hiring jack-of-all-trades. Firing bad fits is necessary for the overall health and success of the business. Creating a strong company culture and core values is essential for employee satisfaction and retention. Chapters00:00Introduction and Importance of Hiring03:09Determining the Right Time to Hire05:49Creating a Strong Company Culture09:06Tips for the Hiring Process11:32Interviewing and Onboarding15:36Specializing Roles and Firing Bad Fits18:26Building a Sustainable Team and Prioritizing Financial Stability21:53Conclusion and Free Hiring Checklist

This episode is about making your local screen printing t-shirt shop number one in SEO. Cole and Gavindiscuss the importance of keywords and keyword phrases in optimizing your website and Google My Business profile. They provide tips on using the Google Keyword Planner, optimizing title tags and meta descriptions, creating keyword-focused content, and using headings and alt tags. They also emphasize the significance of reviews and testimonials, community engagement, and backlinking strategies. They stress the importance of mobile optimization, page speed, and utilizing local business directories. They provide actionable steps and resources to improve your SEO.FREE CHECKLISThttps://docs.google.com/document/d/1HdxDrYj_-JEYq1NT3fVoxbp5J9Z519r7TiGZqQAj9v4/edit?usp=sharingkeywordsSEO, screen printing, t-shirt shop, keywords, keyword phrases, Google Keyword Planner, website optimization, Google My Business, title tags, meta descriptions, content optimization, headings, alt tags, reviews, testimonials, community engagement, backlinking, mobile optimization, page speed, local business directoriestakeaways Keywords and keyword phrases are crucial for optimizing your website and Google My Business profile. Utilize the Google Keyword Planner to identify popular search terms in your area. Optimize title tags, meta descriptions, and image alt tags with relevant keywords. Create keyword-focused content with city-specific information to improve your rankings. Leverage reviews and testimonials to increase credibility and optimize SEO. Engage with your community through sponsorships, discounts, and collaborations. Optimize your website for mobile and improve page speed. Utilize local business directories to increase your online presence. Consistently work on improving your SEO to see long-term results Community Engagement and Backlinking Strategies The Power of Keywords and Keyword Phrases in SEO Sound Bites "Making your local screen printing t-shirt shop number one in SEO" "Keywords matter because this is how people actually search" "Google is still king when it comes to search" Chapters00:00Introduction: Making Your Local Screen Printing T-Shirt Shop Number One in SEO02:07The Power of Keywords and Keyword Phrases in SEO05:31Optimizing Your Website for Better SEO07:14Headings, Alt Tags, and Other Technical SEO Considerations09:02Optimizing Your Google My Business Profile11:54The Importance of Reviews and Testimonials in SEO15:41Community Engagement and Backlinking Strategies19:31Utilizing Local Business Directories for Increased Online Presence23:03Consistent Effort: The Key to Long-Term SEO SuccessSeps.iomerchtroop.com

Sponsored by-Seps.ioMerchTroop.comIn this episode of *Building Your T-Shirt Empire*, hosts Gavin StGeorges and Cole Lundstrom take a deep dive into the real-world challenges and triumphs of running a t-shirt business. From Gavin's transition from a nomadic lifestyle to settling down, to Cole's decision to shut down his long-running screen printing shop, this episode is packed with personal stories and industry insights.Gavin and Cole discuss the hard decisions shop owners face, like knowing when to pivot or even close a business that no longer serves you. Cole opens up about the challenges of managing a team, the impact of overhead costs, and how he found new opportunities in the industry by shifting to DTF transfers and consulting. They also explore the broader trends affecting the print industry, from the rise of digital printing to the recent consolidation of major distributors like S&S and Alpha Broder.If you're a print shop owner or aspiring entrepreneur, this episode offers a candid look at the realities of the business, along with practical advice on how to stay lean, adapt to industry changes, and ultimately thrive in a competitive market. Tune in for an honest conversation that might just inspire your next big move.

Dive into the innovative world of artificial intelligence in the printing sector with our special guest Matt Marcotte Creator of Screen print Gpt in this week’s episode of "Building Your T Empire." Hosts Cole and Gavin uncover how Matt's groundbreaking project, Screen print GPT, is revolutionizing the way printing businesses operate and scale. Learn about the potential of AI to transform traditional processes, improve quality control, and boost sales efficiency. Whether you're an industry professional, an aspiring entrepreneur, or simply intrigued by the intersection of technology and commerce, this episode offers a compelling look at the future of digital printing and AI applications.

In this episode of "Building a T-Shirt Empire," hosts Cole and Gavin welcome Jeremy Parker, the entrepreneurial force behind swag.com, for a deep dive into his journey through various business ventures and the dynamic world of promotional products. From starting out in documentary filmmaking to revolutionizing the swag industry and selling to Custom Ink, Jeremy shares invaluable lessons from his successes and setbacks. Discover how strategic focus on customer needs and embracing technological advancements propelled swag.com to rapid growth and how Jeremy continues to innovate with his latest venture, Swag Space. Tune in for a masterclass on entrepreneurship, scaling businesses, and staying resilient through the highs and lows of startup life.Get Transfers at dtf.Shirtagency.com

Dive deep into the world of print on demand with Travis from the Print on Demand Podcast in this must-watch episode of “Building Your T-Shirt Empire.” Hosted by Cole, founder of Shirt Agency, discover how Travis has navigated the complexities of selling on platforms like Amazon and Etsy, and how he has innovated his business strategies over the years. Learn about the latest advancements in DTF technology and how Shirt Agency is revolutionizing the industry with fast, affordable, and high-quality transfers available at dtf.shirtagency.com. Whether you’re a seasoned seller or just starting out, this episode is packed with actionable tips and inspiring stories to help you scale your business. Visit dtf.shirtagency.com to explore our new DTF transfer options and seps.io for building your T-shirt empire. Don’t miss out on this valuable discussion that could redefine how you approach print on demand and digital marketing. Subscribe for more insights and strategies from industry experts!Sponsored by: dtf.shirtagency.com and seps.io - Your partners in building a successful T-shirt empire.