Episode 64: Spotting Your Ideal Customer with Marshall Atkinson

Join Cole and Gavin in this captivating episode of "Building Your T-Shirt Empire," where they broadcast live from the sun-kissed shores of Newport Beach at the Print Hustlers Conference 2023. Dive into the highlights and behind-the-scenes exclusives with Bruce Ackerman, the founder of Printavo and a pivotal force behind the event. This year's gathering was a treasure trove of high-level content, tailor-made for owners in the screenprinting and apparel decoration industry, with a focus on innovative strategies, cutting-edge technology, and transformative networking opportunities. Whether you're looking to streamline your operations or expand your brand's horizons, this episode is your front-row ticket to the wisdom shared by industry titans.seps.ioshirtagency.com

Cole and Gavin peak with Ryan Moor and Brett Bowden as they delve into their various industry ventures at a major trade show. From the fun-filled Roqtober Fest to their collaborations with Sanmar, the duo covers many aspects of their thriving businesses in this video. Learn about Allmade's organic cotton products, the educational push through madelab.io, the upcoming Print Hustlers conference and more. This is a must-listen for those interested in the cutting-edge work happening in the apparel industry. Links: roq.us seps.ioshirtagency.commadelab.io

In this insightful interview, Adrien Palmer touches on numerous topics in the print industry. From her major career shift and current work at dtf.com to incisive perspectives on the rising importance of Direct-to-Film (DTF) in the business landscape, Palmer discusses how automated screen shops can leverage DTF. Additionally, she dialogues about the establishment of United Together, a nonprofit aiming to cultivate diversity and inclusivity within the industry. She talks about its efforts to support underprivileged schools and empower young talent, signaling a bright future for the industry. Listen in to find out more about her work as the editor-in-chief of a brand new website and newsletter, and her views on the importance of trade shows for networking and continuous learning. Featuring: Adrien Palmer - Editor-in-chief at dtf.comHosted by: Cole Lundstrom ShirtAgency.com  - a full-service screen printing and embroidery shop based in Los Angeles.Gavin StGeorge Seps.io - an online resource for all things related to separations for the screen printing industry.

Join us for an eye-opening episode as we go live from the Graphics Pro Expo, right from the ROQ booth! In this special episode, we sit down with Adam Metzger, the Sales Manager for ROQ, to uncover the latest in ROQ technology. If you're a new shop owner or considering entering the screen printing world, this episode is your golden ticket 🎫. We'll give you a sneak peek at what the Graphics Pro Expo has to offer and even spill the beans on what to expect from future shows. Don't miss out on upgrading your screen printing game!👉 Visit ShirtAgency.com for custom printed apparel and promotional items that will make your brand stand out. 🌟👉 Visit Seps.io for Print Shop Art Management Keywords: #ROQtechnology #GraphicsProExpo #ScreenPrinting #NewShopOwners

Join us as Jeremy Morillo from Bayside takes center stage in this episode. He dives deep into the company's 'Made in USA' product range, elaborates on tackling expansion issues, and reveals their strategy of pinning their sales growth on the niche USA-made t-shirts market. Listen in for insights on how organizational clarity empowers a sales team.Don't miss out on this engaging episode!#screenprinting #shopmanagementsoftware #printavo#inktavoGuest Contact InfoJeremy Morillo - Sales Manager at Bayside Business: USA Bayside  - https://usabayside.com/ LinkedIn : https://www.linkedin.com/in/jeremy-morillo-37365642/Cole Lundstrom Contact InfoBusiness: Shirt Agency Screen Printing - Los Angeles, CaliforniaBusiness Website:  www.shirtagency.comCole's Instagram: https://www.instagram.com/colel/Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977Gavin StGeorges Contact InformationBusiness: Seps.io - Remote Art Department for Screen Printing ShopsBusiness Website: https://www.seps.ioGavin's Instagram: https://www.instagram.com/gavinstgeorges/Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

We've just wrapped up an amazing recording discussing the merger of Inksoft and Printavo, two bigwigs of the garment printing software industry. Our guest, Craig Mertens, offered some brilliant insights on how these platforms are set to enhance the user experience.Even more so, Craig broke down the way these platforms can streamline the value chain, taking us from the birth of an idea to the final order. But that's not all. He made a compelling case for the importance of e-commerce for businesses today, urging businesses not to sit around waiting for orders, but to actively and effectively seek them out.Sounds interesting, right? If you're keen to learn more, sign up for their Decorator Academy. Come on in and have a listen! This is sure to be an episode you won't want to miss. #screenprinting #shopmanagementsoftware #printavo#inktavoGuest's Info Craig Mertens - Director of Product Education Business: InktavoBusiness Website: https://www.inktavo.com/ LinkedIn: https://www.linkedin.com/in/craig-mertens/ Cole Lundstrom Contact InfoBusiness: Shirt Agency Screen Printing - Los Angeles, CaliforniaBusiness Website:  www.shirtagency.comCole's Instagram: https://www.instagram.com/colel/Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977Gavin StGeorges Contact InformationBusiness: Seps.io - Remote Art Department for Screen Printing ShopsBusiness Website: https://www.seps.ioGavin's Instagram: https://www.instagram.com/gavinstgeorges/Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

"It was a brutal turnover!.. says Kimarie Hunt, the co-owner of custom apparel brand Clockwork Screen Print & Embroidery, as she talks about her journey of taking over a closing print shop and transforming it into a profitable enterprise with little to no experience in screen printing. Kimarie elaborates on the critical strategies she employed to make her enterprise stand out in a saturated market, including choosing cost-effective items to print on and a retail-centric business model. She also highlights the significance of understanding their customer base and engaging with them positively. Check out this episode full of invaluable advice, insights, and takeaways for anyone planning to penetrate the custom clothing industry.Note: Sorry about the audio.  The recording has audio glitches that we could not restore. #screenprintingshop #businesstips #screenprinting Guest's Info Kimarie HuntBusiness: Clockwork Screen Printing & Embroidery  Business Website: http://clockworkscreenprinting.com/ LinkedIn: https://www.linkedin.com/in/kimarieprodan/ Cole Lundstrom Contact InfoBusiness: Shirt Agency Screen Printing - Los Angeles, CaliforniaBusiness Website:  www.shirtagency.comCole's Instagram: https://www.instagram.com/colel/Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977Gavin StGeorges Contact InformationBusiness: Seps.io - Remote Art Department for Screen Printing ShopsBusiness Website: https://www.seps.ioGavin's Instagram: https://www.instagram.com/gavinstgeorges/Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

“We don’t do drama…” Culture Studio’s CEO Rich Santo shared his straightforward management style where grit, attitude, and culture fit are more important than skills in his team. When it comes to his team, Rich's all about giving his skilled team members the reins and not micromanaging them.In this episode, Rich also discussed the company's heavy investment in their own API, and their effective use of automation, plus they're super into making sure their customers can personalize their products.Truly an episode you wouldn’t want to pass.#screenprinting #API #workculture #culturestudio #management #business------ Guest's InfoRich Santo - CEO of Culture Studio Website: https://culturestudio.net/Rich Santo's LinkedIn - https://www.linkedin.com/in/rich-santo-901a714/ Cole Lundstrom Contact InfoBusiness: Shirt Agency Screen Printing - Los Angeles, CaliforniaBusiness Website:  www.shirtagency.comCole's Instagram: https://www.instagram.com/colel/Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977Gavin StGeorges Contact InformationBusiness: Seps.io - Remote Art Department for Screen Printing ShopsBusiness Website: https://www.seps.ioGavin's Instagram: https://www.instagram.com/gavinstgeorges/Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

Get ready to hang out with us in this super cool episode with the guys from Next Level Apparel, one of the biggest names in the blank apparel industry. Eric, Michael, and Brian are in the studio, dishing out the insider scoop on their company's amazing transformation from a retail brand to a wholesale giant.They're letting us in on their secret sauce - total control over their supply chain, which makes their products top-class. Discover their unwavering commitment to sustainable practices as they boldly address the future landscape of the apparel industry.So, if you’ve ever wondered what it’s like in the apparel industry, here's your golden ticket! Trust us, you don't want to miss this!Guests' Contact InfoCompany: Next Level Apparel - https://www.nextlevelapparel.com/ Michael Alexander- President Linkedin: https://www.linkedin.com/in/michaelevanalexander Eric Simsolo – VP, Business DevelopmentLinkedin: https://www.linkedin.com/in/eric-simsolo-745a7656 Brian Gulino - Senior Account Executive  LinkedIn: https://www.linkedin.com/in/brian-gulino-390b4b70 Cole Lundstrom Contact InfoBusiness: Shirt Agency Screen Printing - Los Angeles, CaliforniaBusiness Website:  www.shirtagency.comCole's Instagram: https://www.instagram.com/colel/Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977Gavin StGeorges Contact InformationBusiness: Seps.io - Remote Art Department for Screen Printing ShopsBusiness Website: https://www.seps.ioGavin's Instagram: https://www.instagram.com/gavinstgeorges/Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

In this illuminating episode of the Tshirt Empire, we are thrilled to have Marshall Atkinson as our special guest. Marshall is a well-recognized figure famed for his numerous contributions to Atkinson Consulting and involvement in many other impressive projects.The conversation navigates through an assortment of vital topics, such as the importance of clarity in managing employees, managing customer loss, and the risks of relying on a single client.Marshall shares a useful strategy called the 'Four Sheets of Paper Approach'. He also gives great advice on how to recognize your perfect customer. Plus, we talk about the 'Rule of Four with Halftones' and the cool idea of using 'Mid-Journey for Artwork Creation'. Join us in this episode packed with insightful tips and ideas! Marshall Atkinson's Contact InfoMarshall Atkinson Business: Atkinson Consulting Business Website: https://atkinsontshirt.com/ Marshall's Instagram: https://www.instagram.com/marshallatk... Cole Lundstrom Contact InfoBusiness: Shirt Agency Screen Printing - Los Angeles, CaliforniaBusiness Website:  www.shirtagency.comCole's Instagram: https://www.instagram.com/colel/Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977Gavin StGeorges Contact InformationBusiness: Seps.io - Remote Art Department for Screen Printing ShopsBusiness Website: https://www.seps.ioGavin's Instagram: https://www.instagram.com/gavinstgeorges/Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/