From Corporate to CEO: Lily Comba’s Journey with Superbloom and Transforming Influencer Marketing

EP 103: In this episode, Koko sits down with Katelyn Sorensen, CEO of Planoly, to explore her journey from a sales and marketing background to leading one of the most popular visual planning tools for creators. Katelyn shares insights on redefining the CEO role with authenticity and purpose, offering tips for showing up confidently and cultivating a strong personal style in every room. They discuss how to build a collaborative team culture, the impact of social media changes on creators, and tips for establishing healthy boundaries in the workplace. Katelyn also reveals her approach to work-life balance, time blocking, and staying organized in a busy digital space. Get ready for an episode packed with valuable advice on leadership, entrepreneurship, and personal empowerment. CONNECT WITH KOKO https://www.instagram.com/kokobeaute/ https://www.tiktok.com/@kokobeaute https://www.instagram.com/boujeebestfriend https://boujeebestie.com https://m.youtube.com/@KokoBeaute CONNECT WITH KATELYN https://www.linkedin.com/in/katelynsorensen/ https://www.planoly.com/ https://www.instagram.com/planoly/ https://www.tiktok.com/@planoly

EP 102: In this episode, Koko welcomes Simone Kendle, the dynamic CEO of Wove, to share her inspiring journey from a corporate queen to a leading figure in the jewelry industry. Simone dives deep into the importance of confidence, emphasizing the power of showing up polished and prepared to dominate every room. She shares practical beauty tips for busy professionals, from her go-to makeup routines to her views on the power of consistent hair styling. Simone believes that how you present yourself can set the tone for successful connections and lasting impressions, and she’s here to help you look and feel your best. They discuss the critical importance of business school, networking, and scaling a business through data-driven decisions and meaningful partnerships. Simone also reveals her approach to authentic leadership, her daily rituals as a CEO, and balancing motherhood with her professional life. This episode is packed with advice on personal style, finding confidence in public speaking, and defining success on your own terms.CONNECT WITH KOKOhttps://www.instagram.com/kokobeaute/https://www.tiktok.com/@kokobeautehttps://www.instagram.com/boujeebestfriendhttps://boujeebestie.comhttps://m.youtube.com/@KokoBeauteCONNECT WITH SIMONEhttps://www.instagram.com/simonekendle/https://www.instagram.com/wove_made/https://wovemade.comhttps://www.linkedin.com/in/simonekendle/ use KOKO20 for 20% off at checkout for The Koko Collection! 

EP 101: In this episode, Koko welcomes Melissa Reidhead, Head of Communications at Clarins USA, to discuss her inspiring journey from Utah to New York, and now Austin, where she continues to thrive in her career. Melissa shares how her love for beauty and creative storytelling led her to success in the beauty industry. She opens up about her experience moving to new cities, navigating the corporate world, and the realities of dating in a new place like Austin. The conversation also touches on how social media and influencers have changed the beauty landscape and how Melissa balances hard work with enjoying life as she settles into new environments. CONNECT WITH KOKO https://www.instagram.com/kokobeaute/https://www.tiktok.com/@kokobeautehttps://www.instagram.com/boujeebestfriendhttps://boujeebestie.comhttps://m.youtube.com/@KokoBeaute CONNECT WITH MELISSA https://www.instagram.com/melissareidhead/ https://www.tiktok.com/@melissareidhead https://www.linkedin.com/in/melissareidhead/ https://www.clarinsusa.com

EP100: In this enlightening episode of the Boujee Best Friend, Koko sits down with Ara Katz, co-founder of Seed, to dive deep into the fascinating world of microbiomes, probiotics, and women’s health. Ara shares her personal journey, from her early interest in science to the founding of Seed, and how the microbiome plays a vital role in our overall health. They discuss everything from gut health to the importance of the vaginal microbiome, debunk myths about probiotics, and offer practical advice on maintaining a healthy balance in your body. Whether you're curious about probiotics or looking to improve your reproductive health, this episode is packed with insightful information.Discount Code:Use code 25BOUJEEBF for 25% off your first month of any Seed products!CONNECT WITH KOKOhttps://www.instagram.com/kokobeaute/ https://www.tiktok.com/@kokobeaute https://www.instagram.com/boujeebestfriend https://boujeebestie.com https://m.youtube.com/@KokoBeauteCONNECT WITH ARAhttps://www.seed.com https://www.instagram.com/seed Email: [email protected]

E99: In this episode, Koko chats with Amber Venz Box, co-founder and president of LTK. Amber shares her inspiring journey in fashion and how she created LTK, a platform that revolutionized how creators monetize their content. Her early experiences in personal shopping and jewelry design led to the innovative idea that grew into a global brand. Amber opens up about the challenges she faced in the early days of LTK, from working out of her dad's game room to securing major partnerships with retailers. She emphasizes the importance of self-belief, moving quickly to seize opportunities, and staying adaptable in the fast-changing landscape of social media. Amber also provides practical advice for creators, highlighting the power of video content and how to build strong, monetizable relationships with brands. We also explore how creators can stand out in today's creator economy, the future potential of the industry, and how LTK is helping creators build sustainable businesses. Additionally, Amber shares her personal journey balancing motherhood and entrepreneurship, along with tips on creating time for family while managing a growing company. CONNECT WITH KOKO⁠⁠⁠https://www.instagram.com/kokobeaute/⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠https://boujeebestie.com⁠⁠⁠https://m.youtube.com/@KokoBeaute CONNECT WITH AMBER https://www.instagram.com/ambervenzbox https://www.shopltk.com/explore/AmberVenzBox/ https://www.shopltk.com/ https://company.shopltk.com/more-to-say https://www.linkedin.com/in/ambervenzbox/

EP98: In today's episode we're chatting with Alyssa Chan Evangelista, a brand builder and social media strategist. She discusses the importance of taking action and experimenting to build skills and a portfolio. Alyssa talks about ways content creators can stand out by focusing on how they deliver their message and make their audience feel. She also highlights the importance of niching down within yourself and creating a you-coded strategy that reflects your personal brand. Alyssa provides insights on building a brand's social media presence and how to effectively use Instagram and TikTok to showcase different aspects of their brand. CONNECT WITH KOKO ⁠⁠⁠⁠⁠https://www.instagram.com/kokobeaute/⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://boujeebestie.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://m.youtube.com/@KokoBeaute⁠⁠ CONNECT WITH ALYSSA https://www.instagram.com/inspiredmediaco/?hl=en https://www.tiktok.com/@inspiredmediaco?lang=en https://stan.store/inspiredmediaco pod.link/1730433175

EP97: When it comes to dating, we’ve seen it all—and now we’re ready to spill. In this episode, Lisa and I are unpacking the wild lessons we’ve learned from our dating adventures. We’re diving into the non-negotiables we swear by, the red flags we’ll never ignore again, and why the idea of “being chosen” is overrated. Whether you’re navigating the dating scene or just love some juicy girl talk, this episode is a must-listen. We’re getting real about setting boundaries, knowing your worth, and staying true to yourself no matter what. So grab your favorite drink, get comfy, and join us for a no-holds-barred chat about the ups and downs of dating today! ⁠Happy V: Doctor Formulated Vaginal Probiotics for Women⁠ use HAPPYKOKO for 15% off The Koko Collection x Wove use KOKO20 for 20% off CONNECT WITH KOKO ⁠⁠⁠⁠https://www.instagram.com/kokobeaute/⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://boujeebestie.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ ⁠https://m.youtube.com/@KokoBeaute⁠ CONNECT WITH LISA ⁠⁠⁠⁠https://www.instagram.com/lisaxgilmore/⁠ ⁠⁠⁠⁠⁠⁠https://www.instagram.com/unwinedingpod/⁠ ⁠https://www.instagram.com/emmeclub/⁠ ⁠https://emmeclub.com/⁠⁠

E96: In this episode, Lily Comba, co-founder and CEO of Superbloom, shares her journey in the influencer marketing industry and the founding of her agency. She emphasizes the importance of building authentic relationships with influencers and bridging the gap between performance-driven strategies and human-first campaigns. Lily delves into her corporate experience and the challenges of transitioning to entrepreneurship, offering valuable insights into the mindset and strategies required to start a successful business. She also discusses the significance of investing in influencer marketing, especially for small brands on a budget, and the value of user-generated content. We also explore how brands can stand out on social media, the importance of setting realistic expectations, and effective communication in influencer partnerships. CONNECT WITH KOKO⁠⁠⁠https://www.instagram.com/kokobeaute/⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠https://boujeebestie.com⁠⁠⁠https://m.youtube.com/@KokoBeaute CONNECT WITH LILYhttps://www.instagram.com/lilycombahttps://www.instagram.com/bysuperbloomhttps://www.linkedin.com/in/lilycombahttps://www.linkedin.com/company/bysuperbloomhttps://bysuperbloom.comEmail: [email protected]

E95: In this episode, I'm hanging out with my friend Lisa to chat about everything from epic hangovers to body image battles. We’re keeping it real with personal stories, sharing advice, and discussing how to navigate the pressures of adult life, including the pros and cons of cosmetic procedures. If you’ve ever felt frustrated, struggled with self-worth, or wondered about the impact of fitness and fashion on your mood, this episode is for you. We dive into the importance of being kind to yourself, finding enjoyable workouts, and dressing up to boost productivity—even at home. Plus, we’ll touch on cultural differences, like wearing shoes indoors, and how they shape our daily routines. Grab your fave drink and join us for some raw and relatable conversation on the highs and lows of maintaining self-love and confidence in a world full of pressures. Happy V: Doctor Formulated Vaginal Probiotics for Women use HAPPYKOKO for 15% off CONNECT WITH KOKO ⁠⁠⁠https://www.instagram.com/kokobeaute/ ⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠⁠⁠⁠ https://www.instagram.com/boujeebestfriend⁠⁠⁠⁠⁠⁠ https://boujeebestie.com⁠⁠⁠ ⁠⁠⁠ https://m.youtube.com/@KokoBeaute CONNECT WITH LISA ⁠⁠⁠https://www.instagram.com/lisaxgilmore/ ⁠⁠⁠https://www.instagram.com/unwinedingpod/ https://www.instagram.com/emmeclub/ https://emmeclub.com/⁠

EP94: Drifting apart from someone you used to share your secrets with hurts like hell. In this episode, I’m hanging out with my friend Lisa to spill the tea on friendship breakups. We're keeping it real with our own stories, sharing advice, and talking about how to bounce back stronger—and whether you should unfollow your ex-bestie. If you're dealing with a friendship fallout or just want to hear how others got through it, this one's for you. We’ll chat about spotting the red flags, getting closure, and finding your way back to self-love and new friendships. Grab your fave drink and join us for some real talk on the highs and lows of friendships! Alo Moves - Wellness On DemandUse code BESTFRIEND for a 30-day free trial and 20% off an annual membership CONNECT WITH KOKO ⁠⁠⁠https://www.instagram.com/kokobeaute/⁠⁠⁠ ⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠ ⁠⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠ ⁠⁠⁠https://boujeebestie.com⁠⁠⁠  ⁠⁠⁠https://m.youtube.com/@KokoBeaute CONNECT WITH LISA ⁠⁠⁠https://www.instagram.com/lisaxgilmore/⁠⁠⁠ https://www.instagram.com/unwinedingpod/ https://www.instagram.com/emmeclub/ https://emmeclub.com/⁠