
312: Why Customer Centricity Fails: The Missing Link Between Training and Results | Vimal Rai
Why do companies spend millions on customer experience, technology, and training, yet customers keep experiencing the same problems?
In this episode of The Human Side of Results, Dr. Pelè Ugboajah sits down with Vimal Rai, co-founder and managing partner of Commercial Excellence Partners, to explore why customer centricity requires much more than great intentions, impressive dashboards, or exceptional customer service.
Drawing on more than 25 years of experience across aviation, global business operations, and consulting, Vimal explains why customer centricity must become an organizational operating system, shaping the decisions leaders make and the behaviors employees practice every day.
He also shares a remarkable example of an organization that improved its Net Promoter Score from -30 to +75 in just six months, illustrating the potential of connecting people, purpose, and performance.
Together, they explore why training alone doesn't produce results, how leaders can move beyond measuring participation to understanding business impact, and what happens when employees return to the workplace after the learning event.
Because the real test of training isn't what people learn in the room. It's what they do differently when they leave.
Vimal also offers a preview of his forthcoming book, The Customer Centricity Operating System, expected in 2027.
The Human Side of Results explores how organizations turn knowing into doing, and doing into measurable results.
Connect with Vimal at https://www.linkedin.com/in/vimalrai-customer-centric-experience/
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