82. Kerry Campion on harnessing the power of the customer in marketing

In this episode, I interview George Nguyen from Wix about the importance of fresh and diverse voices in content. George shares his personal experience of feeling alone and not seeing enough representation in the industry, which inspired him to bring in diverse voices to the Wix blog. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ George's LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/george-c-nguyen/

In this episode, I interview Kerry Campion, a copywriter and content marketer, about the power of the customer in marketing. Kerry shares her experience of conducting customer interviews and how they have helped her create effective marketing copy.  Kerry Campion is a copywriter who helps brands generate more inbound traffic and optimize their website for conversions. She does her best work at the intersections of SEO, conversion copywriting and brand strategy. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠⁠⁠ Kerry's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/kerry-campion-%F0%9F%92%BE-101191234/ Kerry's website: https://kerrycampion.com Kerry's newsletter: Copy Comrades Newsletter

In this episode, I interview Mike King about the recent Google leaks and their impact on SEO - and what's changed since the leaks have come out. We discuss the importance of user experience and SEO working together, the need for quality over quantity in link building, and the role of related content in rankings - as well as MUCH more. This isn't one to be missed. Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating, he's the Founder & CEO of the performance marketing agency iPullRank. Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC. He delivers cutting-edge strategies and deliverables to a laundry list of promising eCommerce, publisher, and financial services organizations. He's about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, "The Science of SEO." As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠⁠ Mike's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/michaelkingphilly/

In this episode, I interview Sukhjinder Singh about thriving as a minority in digital marketing. Sukhjinder shares his journey in the industry and the changes he has witnessed over the past 15 years. He also discusses the challenges faced by minorities and the progress that has been made in creating a more inclusive and diverse industry....and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠ Sukhjinder's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/sukhsingh84/ I Do SEO website: https://idoseo.co.uk/

In this episode, I interview Bernard Huang about the importance of creating engaging SEO content. We discuss the rise of AI-generated content and its impact on traditional SEO strategies. We also dive into what the future of search holds. This episode is not to be missed if you're in the SEO industry! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠ Bernard's LinkedIn: ⁠⁠https://www.linkedin.com/in/bernardjhuang/

In this episode, I interview Amy Hopper, a sociologist and CEO of TOA Group, about the wellbeing challenges faced by agencies and software houses. The conversation highlights the importance of communication, collective wellbeing, and implementing processes for better flow of work, as well as viewing wellbeing as an investment rather than a cost. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠ Amy's LinkedIn: ⁠https://www.linkedin.com/in/amyhopper/

In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing. Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We also talk about the different stages of the marketing funnel and the importance of top-of-funnel content. Ryan emphasises the need to talk to customers, build relationships with others in the industry, and continuously test different strategies. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠ My Twitter page: ⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠ My website: ⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠ Ryan's LinkedIn: https://www.linkedin.com/in/ryan-g-jones/

Reema Vadoliya kicks off S6, join us as we explore how AI is reshaping businesses, highlighting both the upsides and challenges. We discuss the importance of making data more accessible to combat bias in AI systems and the hurdles companies face in this effort. Reema describes herself as a passionate business founder, storyteller, and advocate for inclusion in data. She has extensive experience in data strategy, analytical exploration, data collection, and governance. She's on a mission to challenge the perception of data as a dreary necessity and draw out the real human stories that organically empower intentional inclusion in data and beyond. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://podcasters.spotify.com/pod/show/azeemdigitalasks My Twitter page: ⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠ My LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠ My website: ⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠ Reema's LinkedIn: ⁠⁠https://www.linkedin.com/in/reemavadoliya/

What Fiona Bradley doesn't know about organic LinkedIn success, probably isn't worth knowing in my opinion. This episode will not teach you how to grow on LinkedIn by posting about the injured dog that you ignored on the way to a job interview, only to find out the dog WAS the interviewer. Instead, Fiona helpfully shares tips and advice on post formats, how to engage, and being authentic to achieve growth on the platform - you definitely don't want to miss this one. Fiona describes herself as a content master, business owner, slow runner, bendy yogi and writer. She runs a Leeds-city centre-based boutique Content Marketing Agency "FB Comms" with a sense of humour, who's mission it is to create killer content with service that slaps.. not in the way that hurts. In this episode, we discuss: Key factors to LinkedIn growth, organically Biggest mistakes people make on LinkedIn Balancing sharing valuable content for audiences vs self promotion Which types of content perform best How to build meaningful professional relationships, and get opportunities from the platform How important consistency is for growth What she feels the future holds for LinkedIn ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠ My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠ My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠ My website: ⁠⁠https://www.iamazeemdigital.com/⁠ Fiona's Twitter: https://twitter.com/fbcommsagency Fiona's LinkedIn: ⁠https://www.linkedin.com/in/fiona-content-marketing/ FB Comms: https://fbcomms.co.uk/

Katy Powell, one third of the leadership team at Bottled Imagination shares her story on what it's like to be a female business founder in the marketing industry, as well as the challenges she has faced. Described as "an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversations. Nothing distracts her when she’s in the PR zone - apart from a Britney Spears megamix" - you'll easily be able to see (and hear!) why this is one episode that's not to be missed. In the episode, we discuss: What inspired her to be part of the founding team of Bottled Imagination. Thinking of when she started, if she could change one thing about the whole process, what would it be and why. As a woman in a heavily male dominated industry, what are some of the challenges that she has faced in starting the business. As the only female in the leadership team, what unique perspectives does she feel that she brings to client challenges / day to day work. How has she found making the switch from a regular "9-5" into her current role, and how does she manage her workload now. Advice for women listening to this episode who are thinking about leaving the corporate world and potentially following in her footsteps. What sets their agency apart from others, and how does she communicate that to potential clients. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠ My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠ My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠ My website: ⁠⁠https://www.iamazeemdigital.com/⁠ Katy's Twitter: https://twitter.com/katyvpowell Katy's LinkedIn: ⁠https://www.linkedin.com/in/katy-powell-333717127/ Bottled Imagination: https://bottledimagination.com/