Aviation Marketing Workshop Replay – Social Media that Moves the Sale

Video Summary: Social Media That Moves the Sale In this workshop, I talked with our Insiders and team about how aviation companies should use social media now—not as a popularity contest, not as a vanity-metrics machine, and not as a place to chase every trend. The point is much simpler: social media should move [...]

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Is It Time to Panic? A Brief History of Aviation Marketing Trends Aviation has been through shocks before. Before 9/11, business aviation was often marketed around access: freedom, convenience, productivity, family travel, and the ability to reach more places on your own schedule. After 9/11, the theme shifted toward security. Buyers cared more about [...]

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This discussion uses Marcus Sheridan’s Endless Customers as a practical framework for building trust before a sales conversation. The central idea is that buyers are not looking for more marketing activity; they want a clear result and enough confidence to move forward. The old title, They Ask, You Answer, emphasizes the process. Endless Customers [...]

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In this session, I focused on one of the most profitable but least glamorous parts of marketing in aviation: resales, recaptures, referrals, and subscription-style thinking. In a small industry like ours, the first transaction is rarely the whole story. The real value comes from building relationships that lead to repeat business, referrals, and long-term [...]

In this Book Club discussion, the group explored how storytelling makes marketing more persuasive, memorable, and human. Using the workbook as a guide, participants worked through key concepts from Building a StoryBrand style messaging: identifying proof assets, clarifying the customer as the hero, defining the problem, positioning the company as the guide, and building [...]

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Why do so many aviation sales funnels stall after the first good conversation? In this Fix Your Funnel Workshop, Paula breaks down one of the most common problems in aviation marketing and sales: the “holding pattern” between initial interest and an actual buying decision. She explains why long sales cycles are normal in aviation, [...]