Ep. 218 - Sales & Marketing Audit - Oleg Koslov

In this episode, finance leader Brian Kenzie explores how the explosive rise of passive ownership has transformed capital markets, and what it means for internal audit and enterprise risk management. The Big Three may now influence internal audit more than the Big Four. If you don't know who the Big Three are then this episode is for you.

In this episode, I sat down with DJ Rossini, Managing Director at Grant Thornton and former FBI Chief Counsel and Compliance Officer.DJ brings a wealth of experience across healthcare fraud, counter-terrorism, money laundering, internal investigations, and corporate compliance.We go over what really works in fraud detection and prevention, including:How a “see something, say something” culture is the essential first stepWhy zero hotline reports is actually a red flagThe most effective controls companies can implement as soon as tomorrow

What, so what, now what? That’s the heart of data science.In this episode, I'm joined by Sai Popuri, a data science expert who explains the three pillars of analytics:Descriptive – What happened?Predictive – So what’s likely to happen next?Prescriptive – Now what should we do about it?We also talk about how internal auditors can play a powerful role in turning data into better business decisions.

In this episode, I welcome Tracie Marquardt, host of the Inspiring Women in Audit podcast.Tracie shares the story behind her mission to amplify women’s voices in internal audit and how she grew a global community from scratch.One movement. One mission.

Are certifications truly worth it?From real-world hiring scenarios to the career impact of credentials, Jas and Asim explore whether letters after your name matter more than results, how certifications build credibility, and why lifelong learning is key to staying relevant.They also gave their own ratings on how much certifications really matter...and let’s just say, the average might not be what you expect.

Oladayo Duduyemi, co-founder of CoAuditor, joins the podcast to show his solution, streamlining control testing, client collaboration, and even detecting synthetic documents.

Harvard-trained psychologist Dr. Lorwen Nagel, who worked with the Dalai Lama, explains overthinking and people-pleasing. Why we do it, how it holds us back, and what to do about it.

Healthcare is massive. Auditing in this industry is no small task.In this episode, Daniel Clayton, Head of Audit at UF Health, details what makes auditing in this industry uniquely complex, and shares insights on where internal auditors can truly add value in one of the most regulated and essential industries in the US.

How do you audit sales and marketing? Oleg Koslov brings global insights, five practical pillars, and quick wins every team can use.

Learn about the Emerging Leader Program from Alex Rusate, who advanced from Sr. IT Auditor to Sr. VP of Audit after participating in the program.Program link: https://tinyurl.com/43nbxuv3