He built 5,127 prototypes of one vacuum cleaner, most of them in a coach house beside his home. Electrolux told him he’d never sell one without a bag, and added that they made a lot of money selling bags. Manufacturer after manufacturer turned him down, so he built it himself. He was 45 when the first Dyson was finished, and it went on to become the best-selling vacuum cleaner in Britain.
This is the story of James Dyson, and we have a lot to learn from him.
Source for this episode:
- Against the Odds: An Autobiography by James Dyson, with Giles Coren
Links:
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