Marketing for authors: conversion [part 4/4] (S2 E5)

Indie author royalty joined me for this episode! Welcoming Canadian indie author, Emma K. C. Couette. Emma has such a wealth of experience to share from writing both fantasy and dystopian series, namely The Guild Trilogy and The Fidalian Chronicles. This is a MUST-listen for all indie authors.The Guild Trilogy: https://www.amazon.com/dp/B09MR4KLL2?binding=hardcover&ref=dbs_dp_rwt_sb_pc_thcvThe Fidalian Chronicles: https://www.amazon.com/dp/B09647C6H2?binding=kindle_edition&ref_=ast_author_bsiFollow along with Emma's journey below:https://www.emmacouetteauthor.com/https://www.instagram.com/emmathewriter/https://www.tiktok.com/@emmacouetteauthor?_t=8jbjjMyipSI&_r=1https://www.youtube.com/@emmacouetteauthor

Australian sci-fi author Spencer Rose joined me to chat about how she came into the world of writing, what it's like writing and releasing novellas and the unique way she sells from her own website. Connect with Spencer on her website: https://spencerrosewrites.com/Follow her on Instagram: https://www.instagram.com/spencerrosewrites/

Editing your book is a huge part in the publishing process, but how do you do it? In this interview I chat with writer and freelance editor, Liam Selby, who shares what editing is all about, and how to prepare as an author.Follow Liam on Instagram: https://www.instagram.com/loks_editing?igsh=MTdkeHRjZ2tnZWhteQ==Here are the links mentioned in the chat:https://reedsy.com/editinghttps://www.fen.net.au/https://www.iped-editors.org/Check out Awoken Forest: Ashes of the Injai, edited by Liam: https://www.amazon.com.au/Awoken-Forest-Ashes-Injai-1/dp/1763763110/ref=tmm_pap_swatch_0

Wesley Croft is a stunning Australian indie author, who has just published a mind-blowing debut, Awoken Forest: Ashes of the Injai. I chatted with Wesley about the writing process and all the tips other authors need to know! This was recorded in 2025.Check out Awoken Forest: Ashes of the Injai: https://www.amazon.com.au/Awoken-Forest-Ashes-Wesley-Croft-ebook/dp/B0DKTNW6LTFollow Wesley on Instagram: https://www.instagram.com/wesleycroftwrites/

In this, the very first author interview on the podcast (!), I chat with Loren Tuxford, author of the incredible Nightfall series (details below). She shares her do's and don'ts for writing, and everything in between. This is an episode recorded in 2025.Check out Loren's books:Nightfall in the Forest of Betrayal (The Nightfall Series Book 1): ⁠https://www.amazon.com.au/gp/product/B0CPSST48H?ref_=dbs_m_mng_rwt_calw_tkin_0&storeType=ebooks⁠ Nightfall in the Forest of Broken Dreams: Nightfall Book Two (The Nightfall Series 2): ⁠https://www.amazon.com.au/gp/product/B0CPSSNT63?notRedirectToSDP=1&ref_=dbs_mng_calw_1&storeType=ebooks⁠Nightfall in the Forest of Destiny: Nightfall Book Three (The Nightfall Series 3):⁠https://www.amazon.com.au/gp/product/0648636755?ref_=dbs_m_mng_rwt_calw_tpbk_2&storeType=ebooks⁠Visit Loren's website here: ⁠https://www.lorentuxford.com/⁠Visit the Book Fair Australia website: ⁠https://www.bookfairaustralia.com/⁠

Competitions are a favourite marketing strategy amongst authors, but how do you use them effectively and strategically? I share my tips and the must-knows to ensure you get the right bang for buck in every competition you run.How to run competitions to promote your books (S2 E6)(After Hours Authors podcast S2 E6)#podcast #author #marketing #promotion #indieauthors #author #marketingforauthors

Part 4 of the marketing for authors series is here! We are about to pump for sales, you may now add calls to action to all of your marketing activity!00:33 what is conversion?03:35 practical strategies to support conversionMarketing for authors: consideration [part 4/4](After Hours Authors podcast S2 E5)#podcast #author

Welcome to part 3 of the marketing for authors series! We are talking today about phase 2 of the marketing cycle - consideration. 00:26 what is consideration?02:20 freebies!!03:28 interactive posts and content pieces05:29 share book content06:16 give them extras!Marketing for authors: consideration [part 3/4](After Hours Authors podcast S2 E4)#podcast #author

Welcome to part 2 of the marketing for authors series! We're digging deep into phase 1 of the marketing cycle (and one that many authors skip!) - brand awareness!00:35 what is brand awareness?01:16 aim for repetition02:28 signal what kind of writer you are03:25 talk around your book04:28 show you are human07:21 let people lurk09:46 examples of brand awareness marketingMarketing for authors: brand awareness [part 2/4](After Hours Authors podcast S2 E2)#podcast #author

Marketing doesn't have to be overwhelming! This is part 1 of a 4-part series all about marketing for authors. Think of this as your marketing bootcamp. Today we're talking high level about marketing mindset and objectives.01:24 what is marketing?03:14 you are the brand03:56 why marketing feels bad04:45 3 key marketing objectivesMarketing for author: mindset + objectives [part 1/4](After Hours Authors podcast S2 E2)#podcast #author