Deploying An African-wide Advertising Campaign - Sharon Penhallrick

Sharon is CEO of BizWiser Emerging Markets. She specializes in advising and assisting companies wanting to do business in emerging markets. She also heads the Holistic Communication Solutions division of BizWiser Emerging Markets. She has an outstanding track record in multi-market communications management in emerging markets within key global communication networks, as well as founding and running her own successful consultancy business which was acquired in 2007. Sharon was instrumental in the development of the communications and media industry in Africa, including media research, through her strong associations with key global and local bodies.

Sam Ochonma is the managing director at The Hook Creative Agency. He currently leads one of the fastest-growing independent ad agencies in Nigeria, The Hook Creative Agency. He is responsible for driving the agency’s ongoing growth and expansion efforts into other emerging markets in Africa, including South Africa.He led his agency to deliver the critically acclaimed “O to ge” political campaign for the All Progressive Congress (APC) in Kwara State, Nigeria. The impact of his team’s works goes beyond supervising election-winning campaigns.In his previous role, Ochonma served as the corporate communications lead at ENYO Retail and Supply where he was instrumental in establishing the company’s presence as an emerging player in the downstream oil and gas sector. He was also a creative at OANDO PLC.

Nkechi Obi is the Managing Director and CEO at Premium Sports Management Services Limited. She is passionately dedicated to the structured development of a vibrant, grassroots-based Nigerian Sports Industry that adds value to the Nigerian Economy, generates employment, and creates jobs from the delivery of a broad range of sports goods and services to meet the demand from a youthful Nigerian target market passionate about sports.

Bakare Adepoju is the Founder and CEO of Beyond The Visual He is a MarTech Entrepreneur and an Innovation Strategist. He is incredibly passionate about technology and its potential to reshape the world. He is currently building a MarTech startup that will enable established brands and startups to scale their businesses faster with the power of strategic planning.

Mohammed Paruk is the Trading Operations Manager at GroupM, South Africa. Wandisile Nkabinde is the Head of Media & Digital Marketing, MultiChoice, South Africa.

Gil Kemami is the Managing Director at BBDO Mediaedge Kenya. He is a Progressive brand communications executive and an innovative thinker, with broad-based expertise in operations, finance, and business development. He has a proven ability to quickly analyze key business drivers and develop strategies to grow the bottom line. High-integrity, energetic leader known for the ability to envision and create successful outcomes in complex situations.

Tunji Adeyinka is the GMD at Republicom Group, a Marketing, Sales and Technology GroupHe is an experienced Managing Director with a demonstrated history of working in the marketing, advertising and telecommunications industries. Strong strategy development skills, business development and people management professional skills.

Gbonju Akingbade is a partner and co-founder of Image and Time.Gbonju has provided marketing communication and design service expertise to a diverse number of customers including banks, manufacturing and technology companies across the globe; responsible for strategy, concept development and the design and production of a range of projects for a number of global brands.He has held several positions in business development and customer relations management.Gbonju’s diverse experience spans many projects in Nigeria, the UK, the USA and South Africa. Gbonju’scombination of design pedigree and strong skills sets him apart as a subject matter expert in the emerging digital landscape

Founder and CEO of Kucheza Gaming, an Africa focused esports company for 6–18-year-olds. She founded Nigeria’s first digital marketing agency, Bytesize, in 2009. Previously, she worked as the Head of Digital Marketing at the Leo Burnett Group in Nigeria.

Tosin Lanipekun is a partner at Image and Time. With deep creative roots planted in his early days as an architect, Tosin is highly driven by a desire to help businesses and government agencies find the most effective ways to make meaningful connections with their customers