Beyond Curious ™ podcast

#233: Imperial Duke Who Impacted 1.5 BILLION Users Through Gamification Reveals How YOU Can Turn Your Life Into The Ultimate Game… w/ Yu-Kai Chou

0:00
1:17:37
15 Sekunden vorwärts
15 Sekunden vorwärts

During COVID, there was one “game night” that changed my life.

We were sitting down to learn a new game, when my wife, Leah, made a comment:

“It’s so funny and a bit frustrating playing board games with you, because you’re too good at figuring out how to win at them.”

(Though the last two nights, Leah has kicked my ass in DC Deck Building)

Anyways…

For some reason, Leah’s comment eventually triggered a question in my mind:

“If I’m so good at figuring out how to win at new games, what would it look like if I designed a game for myself (as a player) to play?”

This SINGULAR question changed my life.

More on that another day, but that’s why I’m SO excited to introduce you to today’s guest, Yu-Kai Chou.

Yu-Kai JUST released a brand new book called “10,000 Hours of Play: Unlock Your Real-Life Legendary Success

TLDR: It’s the ultimate manual for turning your life into a game that you’ll never want to stop playing.

If you’ve never heard of Yu-Kai, I’ve been a fan of his work for over a year now.

Yu-Kai… 

  • Is considered the leading authority on gamification in the world
  • Has impacted 1.5 BILLION users around the world
  • Was knighted (and eventually promoted to a duke) by the Joseon Imperial Family of Korea


Today we go DEEP into his work on gamification, focusing specifically on his new book.

If you’re someone that wants to (1) create the biggest impact you’re capable of making and (2) have TONS of fun in the process of doing so…

This is an episode you will NOT want to miss!


Show Notes Generated With The Help of AI!

00:00 - Introduction to Beyond Curious and today’s guest, Yu-Kai Chou

Brandon welcomes listeners and introduces Yu-Kai Chou, a globally recognized expert on gamification and behavioral design. He sets the stage for a fun and impactful episode, noting Yu-Kai’s influence on over 1.5 billion user experiences and hinting at stories ranging from gamifying war recovery to noble knighthood.

00:01:39 - From "total loser" to Duke: Yu-Kai’s epic transformation through gamification

Brandon teases three episode highlights, including Yu-Kai’s personal transformation story, the six steps to turn life into a game, and how gamification applies to family life. He also spotlights Yu-Kai’s impressive credentials, including his pioneering Octalysis framework, bestselling books, and recent consulting for President Zelensky’s office in Ukraine.

00:10:41 - The story behind Yu-Kai’s knighthood (and upgrade to Duke)

Brandon and Yu-Kai dive into the whimsical and real story of his knighthood—later promoted to Duke—by the royal family of the defunct Joseon Empire of Korea, which now operates as a digital nation. Yu-Kai explains the crypto-nation-building initiative and why he modestly still refers to himself as a knight.

00:16:14 - From "game-addicted loser" to real-life legend: Yu-Kai’s origin story

Yu-Kai shares a...

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