The Taylor Swift Industrial Complex, Super Bowl Ads, & More | Whale Informed #002

Triple Whale presents Whale Informed. This week, John and Ethan discuss: 📺 Mr. Beast’s Amazon Prime Show 🌮 Open AI & Taco Bell 🏪 Macy’s Running UGC Style Ads + more. *** 00:00 Intro 00:52 Mr. Beast’s Amazon Prime Show 07:01 Unilever Spinning Off Ben & Jerry’s 10:20 Nvidia 12:28 Novo Nordisk 13:46 SpaceX & The Sphere 15:32 Open AI & Taco Bell 18:07 Death of Linear TV Ads 22:29 Remi’s Bold “Us vs. Them” Ad 24:53 Ad Length = Age Trick 26:32 Macy’s Running UGC Style Ads *** The Whalies 🐳 Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 *** Book a demo: https://www.triplewhale.com/bookdemo

Triple Whale presents Whale Informed. This week, John and Ethan discuss: 🧟 Liquid Death Raises Money 📊 Ecommerce Advertising Trends 🏴‍☠️ Temu Treasures + more. *** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:59 Liquid Death Raises Money 06:04 DUDE Wipes’ Scoop 09:11 “Trends” by Triple Whale 12:46 Is TikTok Facing a Ban in the U.S.? 18:14 Bonobos Does a Golf No-No 22:05 Temu Treasures: Intro 23:03 Temu Treasures: Ethan’s Pick 25:28 Temu Treasures: John’s Pick *** Book a demo: https://www.triplewhale.com/bookdemo

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 📧 Klaviyo Professional Services 📱 Is Meta broken? 👟 Footlocker: Harbinger of death +more. *** The Whalies🎟️: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:52 Is Meta Broken? 04:38 Foot Locker’s Disappointing Earnings 09:51 TB12 Sports 12:57 Chamberlain Coffee 17:19 Talentless 19:55 Seek Discomfort 22:46 Full Send 25:11 Crunch Labs 26:50 The Johnologue: Klaviyo Professional Services *** Book a demo: https://www.triplewhale.com/bookdemo

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 🥤 Simple Modern’s retail strategy 🍟 Wendy’s Pricing Experiment 🏋️ Gymshark 2023 Financials + more. ********************************************************************** The Whalies Get Tickets: https://www.tickettailor.com/events/t... Vote: https://trytriplewhale.typeform.com/w... ********************************************************************** Chapters 00:00 Intro 00:53 The Johnologue: Simple Modern’s Retail Strategy 22:53 Wendy’s Pricing Experiment 29:48 BK’s Decay as Display 33:25 Gymshark 2023 Financials (Triple Whale Benchmarks) ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 🍫 Billionaires stocking shelves 🆒 Brand as differentiator for undifferentiated products 👛 Ridge x MKBHD + more. ********************************************************************** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 Vote: https://trytriplewhale.typeform.com/whaliesawards ********************************************************************** Chapters Timestamps 00:44 The Whalies by Triple Whale 01:13 Mr. Beast Restocking Retail Shelves 04:46 Hostage Tape - Old idea, New spin 09:22 What’s the P in Pinterest? Rapidfire 13:48 CoinBase Wins Liquid Death Ad Auction 15:35 First Human Neuralink Implant 17:01 NFL’s Big Season 18:30 Reddit Strikes Deal with Google 19:47 The End of Stanley Cups 21:33 Target’s new budget brand 23:15 Taco Bell’s Keynote The Johnologue 24:28 Ridge Strikes Partnership with MKBHD ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale: https://twitter.com/triplewhale Follow John: https://twitter.com/johnjhcoyle Follow Ethan: https://twitter.com/ethanshust

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, John and Ethan discuss: 🤖 Mark Zuckerberg vs. Apple Vision Pro 🍫 Creator-led brands (Feastables says goodbye to DTC) 🌿 Benchmarking Brēz + more. Finally, we end the episode with The Johnologue™, where John does a Super Bowl ad retro. ********************************************************************** Chapters 0:00 The Whalies Giveaway 1:59 Zuck vs Apple Vision Pro 7:03 Feastables quit DTC + other creator-led brand moves 11:59 Reviewing Brēz’s January performance against food & bev benchmarks 19:01 This week’s DTC news 28:28 The Johnologue: Reviewing the best & worst Super Bowl ads ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale: https://twitter.com/triplewhale Follow John: https://twitter.com/johnjhcoyle Follow Ethan: https://twitter.com/EthanShust

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. === This week, in our second episode, John and Ethan discuss: 🥂 The Taylor Swift Industrial Complex™️ 💻 A Browser that Browses... for you? 🏈 Super Bowl ads (note: pre-Super Bowl takes) Followed by an industry CAC quiz & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on the Apple Vision Pro. === Chapters 00:00 Intro 01:06 Taylor Swift Industrial Complex 5:35 Super Bowl Ad Strategies 11:08 The Browser That Browses For You 15:39 2024 Customer Acquisition Cost Quiz 22:30 The Johnologue™️: Apple Vision Pro === Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale on X: https://twitter.com/triplewhale Follow John on Twitter: https://twitter.com/johnjhcoyle Follow Ethan on Twitter: https://twitter.com/EthanShust

This week, in our first (read: third?) episode, John and Ethan discuss: 🛻 Authentic brand endorsements (h/t Sydney Sweeney x Ford) 🦾 The path to the first 1-person $1 billion dollar company (h/t Sam Altman) 📊 A peek into 2023 industry trends (h/t Triple Whale) Followed by a heated rapid-fire exchange touching on Super Bowl ads, apex web design, & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on AI ads (spoiler alert: not great!). Get your copy of "The Dive 2023: An Industry Breakdown for $1M+ Shopify Brands" here: ⁠https://www.triplewhale.com/ecommerce... === Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. === Chapters 00:00 Intro 01:09 Ford x Sydney Sweeney 4:36 One Person, $1 Billion Brand 8:00 "The Dive" 2023 Industry Benchmarks Report 14:37 Flat Fee vs. Percentage of Revenue 17:24 LINGsCARS.com 20:13 2024 Packaging Trends 24:14 Super Bowl Ad Predictions 27:19 The Johnologue™: AI Generated Ads === Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale on X: https://twitter.com/triplewhale Follow John on Twitter: https://twitter.com/johnjhcoyle Follow Ethan on Twitter: https://twitter.com/EthanShust

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In today's episode, together with Zach Murray, we chat about the often misunderstood concept of ROAS and why it shouldn't define your marketing success. Our guest, Zach Murray, is a seasoned marketing expert with a decade of experience in driving ROI-focused campaigns. His insights have transformed businesses, steering them away from vanity metrics and towards genuine growth.Throughout his career, Zach has worked with a diverse range of businesses, helping them navigate the complex world of digital marketing. His approach challenges the traditional reliance on ROAS, advocating for a more holistic understanding of success metrics. With his deep insights and innovative strategies, Zach has transformed the way businesses perceive and measure their marketing achievements. Don't forget to subscribe for more episodes!Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.We are joined by the dynamic Philip Pages, a first-generation American with roots from the Czech Republic and Cuba, and a seasoned digital marketer with over a decade of experience, joins us to shed light on the metrics that truly matter.Born in the vibrant city of Miami, Philip's entrepreneurial spirit was ignited at a tender age, selling coconuts from his backyard. From those humble beginnings, he ventured into the world of e-commerce, scaling a business to an impressive $3.4 million peak. His journey is a testament to the power of community, resilience, and the magic of compounding interest.Our host, Rabah Rahil, brings his own unique perspective to the conversation. With a rich cultural background and a passion for community building, Rabah delves deep into Philip's story, drawing parallels and insights that resonate with listeners. From discussing the intricacies of community building to the challenges of scaling a business, this episode promises a deep dive into the world of entrepreneurship.Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com