identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Travel with us: get details on the Joshua Tree Sabbatical Apply for the Smart Girls Mastermind Membership: APPLY NOW Today's show: Part 2 in our series on Identity Architecture.  This episode explores Magnetic Messaging, a crucial component of Identity Architecture. Learn how to craft messages that resonate deeply, attract your ideal audience, and build a lasting connection with your brand. In this episode: What is Magnetic Messaging? More than catchy slogans - creates deep connections and encapsulates your brand identity. Makes your message stand out and compels audience engagement. The Importance of Emotional Resonance  Key to effective magnetic messaging - connects with your audience on a personal level. Builds trust, loyalty, and makes them feel seen and understood. Words have the power to forge relationships that visuals alone cannot. IA campaign examples from Glossier to Spanx, to The Honest Company, and Bumble Link mentioned: Words Build Brands, Fonzie interview RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256  This show is produced, mixed, recorded + additional music by Ben Alleman

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Travel with us: get details on the Joshua Tree Sabbatical Apply for the Smart Girls Mastermind Membership: APPLY NOW Today's show: In this episode, we're sharing a segment of The Rave Social podcast, where Jaiden Robinson interviews Andi! Jaiden and Andi talk about: AI in Small Businesses:  AI for strategy, productivity, and content creation with ethical considerations. Human Design & Social Media: Aligning human design with social media for authenticity and more joy. Different energy types in human design and their impact on social media strategies. Honoring individual energy types for content creation. Balancing masculine & feminine energies for social media success. Importance of mindset. Human Design & Teams: Benefits of understanding human design when hiring a team. How different energetic makeups can complement each other. Follow Jaiden on Instagram at: @theravesocial RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256  This show is produced, mixed, recorded + additional music by Ben Alleman

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Travel with us: get details on the Joshua Tree Sabbatical Apply for the Smart Girls Mastermind Membership: APPLY NOW Today's show: Part 1 in our series on Identity Architecture.  In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.  In this episode we're discussing: The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies. The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement. IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans. Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.   RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Get $50 towards your first Peerspace booking Soulset Stock an aesthetic content library Want to chat about this episode? Text 📲 at +1 (323) 405-9256  This show is produced, mixed, recorded + additional music by Ben Alleman

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Travel with me: get details on the Joshua Tree Sabbatical Apply for the Smart Girls Mastermind Membership: APPLY NOW This episode: "Reprogramming your subconscious mind is crucial for manifesting your desired reality."   Smart Girls Mastermind Member Kiara Ramirez is an entrepreneur and the founder of the brand kikismeadow, a platform dedicated to guiding ambitious dreamers from confusion & overwhelm to clarity and creation.  Kiara shares her entrepreneurial journey, from starting her first business at 15 to working in the film industry and eventually creating her brand. She discusses the challenges she faced, including subconscious beliefs and identities that held her back, and how she overcame them.    Links: Get Kiara's Unlock Your Dream Reality course Follow Kiara on Instagram at @kikismeadow RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Get $50 towards your first Peerspace booking Soulset Stock an aesthetic content library Want to chat about this episode? Text 📲 at +1 (323) 405-9256  This show is produced, mixed, recorded + additional music by Ben Alleman

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Travel with me: get details on the Joshua Tree Sabbatical Apply for the Smart Girls Mastermind Membership: APPLY NOW This episode: What it takes to build an OOO entrepreneur lifestyle: It can look glamorous on the internet when you see your favorite business girlies shopping in London, beaching in Mallorca, and museum hopping in Paris. But it only works if you're willing to work differently. In this episode, Andi shares the two things to get really good at if you want to work 1-2 hours/day, plus the three post ideas to have in your content rotation to build a 30 day content plan. Andi also shares what she learned from receiving a 2-star podcast review. Links:  Dupe Photos for royalty-free aesthetic photos  Soulset Stock an aesthetic content library   RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life  This show is produced, mixed, recorded + additional music by Ben Alleman

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Travel with me: get details on the Joshua Tree Sabbatical Apply for the Smart Girls Mastermind Membership: APPLY NOW This episode:  Meet Unschool student and Oui We retreat traveler Caitlin Barner. She's been a wellness enthusiast since she can remember. From teaching yoga and fitness to supporting others in exploring their spiritual connection. Still a corporate gal, Caitlin is currently working on transitioning out of girl-boss life & into the conscious CEO space. She hosts a podcast called The Spiritually Active Podcast (S2 woop woop!), creating a space for individuals to share their creative expression of spirituality and the journeys that each of us embark on in our lives. She is working on cultivating a community in this space. In this conversation, Caitlin shares her planned transition from corporate life to becoming a conscious CEO. She discusses the impact of travel on overcoming fear and finding community and support.    Caitlin provides tactical tips for showing up authentically on social media and emphasizes the importance of investing in oneself and finding the right learning style. She also talks about the desire for an out-of-office lifestyle and shares her future plans.    In this episode: Transitioning from Corporate to Entrepreneurial Life The Impact of Travel on Overcoming Fear Finding Community and Support Tactical Tips for Showing Up Authentically on Social Media The Desire for an Out-of-Office Lifestyle Future Plans and Setting a Date for Change Smart Things to Pay Attention To Misconceptions About Transitioning to Entrepreneurial Life Self-Care and Wellness Hacks  Links: Follow Caitlin on Instagram at @‌caitlinbarner RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life  This show is produced, mixed, recorded + additional music by Ben Alleman

NEW! Join the Out Of Office Club Apply to join the Smart Girls Mastermind Membership In this episode, Andi shares details on how to use ChatGPT to break down your $100K sales and marketing plan, including the basic structure of offerings she recommends for your business to make this possible.     PROMPT (input this into ChatGPT or Google Gemini):   “Hey, lil robot, acting as my sales strategist, create a plan to achieve $100,000 in annual revenue. This is what I plan to offer: [Starter Product] [price] [Membership] [price] [Mini-Course] [price] [Signature Course] [price] [Group/1:1 Coaching] [price] Create a table showing how many of each product or service I need to sell each quarter to reach my goal. Adjust the prices and sales goals based on the size of my email list: [X subscribers]. Assume a 2% conversion rate."   Article mentioned in this episode:   A must read: Vogue's piece on how Gen Z Broke The Marketing Funnel. The article is based on research by youth culture agency Archrival (obsessed. already downloaded their “ALMANAC" zine).   _______________________________________________________ RESOURCES: The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available   Smart Girls Don't Gatekeep: Join the IG Channel Try Skool for your memberships and courses Want to chat about this episode? Text 📲 at +1 (323) 405-9256  This show is produced, mixed, recorded + additional music by Ben Alleman

Apply for the Smart Girls Mastermind Membership: APPLY NOW Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. This episode: Chika Uwazie, founder of The Soft Nest and graduate of the Unschool Intuitive Business Academy, shares a masterclass of a conversation on her process of building a business centered around feminine energy and living a softer life. She discusses her success on Instagram and TikTok, offering practical advice for content creation and leveraging social media platforms. Chika emphasizes the importance of investing in oneself and seeking guidance from those who have achieved what you aspire to. She also highlights the significance of intuition and authenticity in decision-making and the power of community in her membership program.  Takeaways Invest in yourself and seek guidance from those who have achieved what you aspire to. Authenticity and intuition are key in decision-making and building a business. Create a community and safe spaces for women to connect and explore femininity. The future of marketing, and embracing your role as a creator   In this episode: Blowing up on Instagram and TikTok Investing in Yourself Taking the First Steps as a Founder Working with Feminine Energy Launching a Membership Program Tech Stack for Creating a Membership Living a Nomadic Lifestyle The Future of Creator Marketing Misconceptions about Working with Feminine Energy  Links: Follow Chika on Instagram at @‌chikauwazie RESOURCES: The Income to Instagram Starter Kit is now available Join the Manifestation Club: Club Cascara Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life  This show is produced, mixed, recorded + additional music by Ben Alleman

Apply to join the Smart Girls Mastermind Membership The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Smart Girls Don't Gatekeep: Join the IG Channel   In this episode, Andi's sharing an Ask Me Anything with questions from our IG broadcast channel club! Here's what we're talking about:   $2220 in automated passive income story arc content > announcement content  brainstorming prompts to help with identity architecture the 6 email sequence from masterclass to sale what to do if your launch tanked _______________________________________________________ RESOURCES: Join The Unschool: Intuitive Biz Academy The Income to Instagram Starter Kit is now available Try Skool for your memberships and courses Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Join our manifestation club - a space for intuition-led energetic guidance: Club Cascara Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life  This show is produced, mixed, recorded + additional music by T'Ben Alleman

Apply for the Smart Girls Mastermind Membership: APPLY NOW Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.   Today, we chat with Shelby St.clair, a former fashion girl turned Embodiment Coach, Business Strategist, and Energy Healer. Shelby is known for her expertise in the duality between business + personal branding, and emotional intelligence + transformational healing. Her method is informed by her certifications in NLP, Hypnosis, Reiki, Chakra, and Sound Healing as a Trauma-Informed Life Coach, blended with practical, energetic business strategy and systems.  Takeaways: Key Strategies for Success: Perseverance through challenges Clarity on your 'why' Courage to maintain momentum no matter what Impact vs. Attention: Exploring the significance of building a legacy over seeking immediate recognition. From Courageousness to Confidence Utilizing our unique energetic blueprints to enhance daily consistency. Intuition in Entrepreneurship: How creative entrepreneurs can leverage their embodied wisdom for smarter business decisions and strategies. Strategies for creating businesses and lifestyles that avoid burnout, imposter syndrome, and self-worth issues. Visibility and Authenticity Emotional Intelligence in Business  Links: Follow Shelby on Instagram at @theshelbystclair RESOURCES: The Income to Instagram Starter Kit is now available Join the Manifestation Club: Club Cascara Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life  This show is produced, mixed, recorded + additional music by Ben Alleman