Hook Them Before You Sell Them

In this episode, I reveal the reality that starting a podcast—just like starting something challenging, like football—comes with a few bruises. I share how, no matter what you do, you can’t please everyone, and that's perfectly okay.I recount my own experience growing up, relating how being comfortable with myself, regardless of whether people liked me, set me up to handle audience feedback as a podcaster. I mention how, as a musician and fan, I observed that fans often love a band when they’re small and scrappy but sometimes move on once the band becomes more polished and successful. I explain that podcasting is much the same: as your show grows and improves, you might lose some early fans but connect with new ones too.I tell the story of my friend, Jim Harold, who hosts the Paranormal Podcast. Despite working hard to improve his studio, add video, and upgrade his setup, some listeners complained it looked “too professional,” even though most of us strive to look and sound our best. I also mention the experiences of YouTubers Colin and Samir, who received harsh comments as their show became more successful.Handling FeedbackI reassure you that it’s normal for people to not like changes—or even to just not like you and your show. The key is to remember your target audience; if constructive feedback comes from them and makes sense, it’s worth considering. Otherwise, it’s okay to ignore the noise.I discuss how feedback—from the right people—offers a huge opportunity to improve. But at the same time, any change you make (adding a co-host, new music, more episodes) will always please some and upset others. Most importantly, you’ve got to enjoy making your podcast, because if you don’t, you’ll likely burn out and quit.Thanks for joining me! If you’d like help with your podcasting journey, visit schoolofpodcasting.com/join and use coupon code LISTENR to save on your subscription.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Making your podcast better isn’t just about having the right gear; it’s about engaging your audience right from the start. Think about the great sitcoms we all know and love—Seinfeld, Friends, Cheers. They all had something to grab our attention immediately. It’s like when you tune in to see what hilarious thing Jerry is going to say or how Joey is going to mess up this time. The key takeaway? Hook your listeners before you hit them with the ads.You Monetize an AudienceSure, we all need to make a buck, but drowning your audience in pre-roll ads will probably send them clicking away faster than you can say 'next episode.' Instead, sprinkle in the ads after you've given them a reason to stay. This way, they’re invested enough to endure a few promos. After all, nobody tuned in to hear about a new brand of socks—they came for the laughs or the insights. So, start strong, keep it relevant, and remember: nobody's Joe Rogan, so don’t act like you can throw endless ads at your audience and keep them around. They’ll just take a hard pass and move on to something more entertaining.How Many is Too Many Ads?On the flip side, let’s chat about ads. We all know they’re a necessary evil in the podcasting world, but there’s a fine line between making a living and making your audience feel like they’re watching a commercial marathon.Take a look at the Hallmark Channel—32% of their airtime is ads when I watched one of their Christmas movies.. That’s not just a little excessive; that’s a full-on assault on our patience.Aim for around 10% ad time in your episodes. If you’re doing an hour-long show, 6 to 10 minutes of ads sprinkled throughout isn’t too much to ask. But please, for the love of all that’s holy, don’t start your show with a three-minute ad block. You’ll have listeners fast-forwarding to the good stuff and wondering if they accidentally clicked on a commercial instead of a podcast.Remember, the best way to monetize is to sell your own stuff or create premium content. It’s way easier to get one person to buy a coffee than to chase thousands of downloads.So, to wrap it up, if you want to keep your podcast thriving and your audience engaged, think like a sitcom writer. Get them hooked, keep the ads reasonable, and leverage your unique content to build a loyal audience.I’m Dave Jackson, your podcast consultant, and I’ve been helping podcasters find their voice for over 20 years. Join me at schoolofpodcasting.com to take your show from ‘meh’ to ‘wow’!Links referenced in this episode:profitfromyourpodcast.comschoolofpodcasting.comMentioned in this episode:Want to Podcast But Not Sure Where To Start?I've got you covered with a FREE Podcast Launch Checklist that walks you through the whole process IN THE RIGHT ORDER. Go to www.schoolofpodcasting.com/checklistPodcast Launch ChecklistThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In today’s episode, I answer the question: “Should I use Substack for my newsletter or something like Kit (formerly Convertkit)?” I explain that Substack is a good fit for people who primarily want to share their thoughts or report news to an audience, especially writers and journalists. You can set a premium price for subscribers, though Substack takes a percentage of your earnings.SubstackSubstack is a newsletter-first publishing platform built around simple creation and monetization of written content. It lets creators publish posts that go both to an email inbox and a web page, with built-in tools for paid subscriptions and community engagement (comments, chat, Notes).Kit (formerly Converkit)Kit (formerly ConvertKit) is an email-marketing platform designed for creators who want more control over audience relationships, automation, and monetization — not just basic newsletters. It includes advanced segmentation, automation workflows, and tools for selling digital products alongside newsletters.Growing Your ListI talk about the low conversion rate for newsletter signups—typically only 3-5% of your audience might subscribe, and having a strong lead magnet helps increase that number.Personally, I use my newsletter in a hybrid way: I share my thoughts on podcasting, updates on my latest content, things that have caught my eye, and a call to check out the School of Podcasting. However, if your main goal is marketing, Substack isn’t the best choice. Tools like Kit, MailerLite, and Beehiv are better for things like automated sequences, lead magnets, and selling advertising.I also discuss how some platforms—like Riverside and Kajabi—offer podcast hosting, but I don’t recommend using services that aren’t specifically built for podcast hosting. If you’re considering a platform, always check if they offer important tools like 301 redirects for your podcast feed.Got More Questions?In summary, if you just want to inform and connect with your audience, Substack is an easy and free option. If you want to do marketing or advanced list-building, platforms like Kit or MailerLite are better suited.If you need help with any of this, don’t hesitate to reach out or join the School of Podcasting, where you’ll find step-by-step courses, consulting, and a supportive community.This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Hey there, it’s Dave Jackson, and in this episode, I'm exploring what we, as podcasters and content creators, can learn from none other than Barbra Streisand—specifically, the infamous "Streisand effect." What Does It Mean?If you've ever wondered what that term means, I break down the story behind it, starting with a 2003 lawsuit involving her Malibu home and how trying to hide something can actually make it go viral.Be Careful What You Try to "Ban"I share my own experiences dealing with promotion in podcasting, including the challenges that come with companies making big promises about starting your podcast and, yes, my mixed feelings about Spotify’s practices in the early days. I also talk about how, as much as we sometimes want to warn our audiences loudly about something, we might end up giving it more attention than it deserves.You’ll hear a few stories from my past, like the time with Podshow and an NDA, and what I've learned about arguing with trolls or competitors. Bottom line: sometimes pushing back just amplifies the thing you’re trying to keep quiet!As always, if you need help with your podcast, I’d love to work with you. Head over to schoolofpodcasting.com/start and use the coupon code “listener” for a special deal. Can’t wait to see what we accomplish together!Thanks for listening!Mentioned in this episode:Want to Podcast But Not Sure Where To Start?I've got you covered with a FREE Podcast Launch Checklist that walks you through the whole process IN THE RIGHT ORDER. Go to www.schoolofpodcasting.com/checklistPodcast Launch ChecklistThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, I get into the impact of taking an extended break from podcasting and how it affects your show’s growth, audience engagement, and completion rates. Here are the main takeaways:I discuss a situation where a podcast grew to 500 downloads per episode but lost half its audience after taking a year-long break. Even with improved audio quality and more polished episodes after returning, both downloads and completion rates suffered.Consistency is key. I emphasize how taking long breaks can significantly set you back, comparing it to putting your finger in a leaky bucket – once you take it out, the water (your audience) drains away.Switching to a biweekly episode schedule can help maintain consistency if that’s all you can manage with your workload, but it may slow growth.If you notice completion rates dropping, it’s a sign something may not connect with your current content. Sometimes we’re too close to our own work, so getting outside feedback is crucial.I suggest finding a friend or colleague who matches your target audience to get honest feedback on your episodes.Numbers don’t lie! Data can reveal hard truths that help you improve.If you need help starting, growing, or monetizing your podcast, I offer consulting at School of Podcasting. Use the coupon code listener for a discount!You can also check out Podcast Hot Seat, which currently includes a Black Friday deal with a free month at the School of Podcasting.If you’re looking for feedback, growth strategies, or just a friendly ear that understands the journey – I’m here to help! Let’s see what we can accomplish together.URLs mentioned:School of Podcasting (Coupon Code: listener)Podcast Hot SeatThanks for listening! I can’t wait to help you take your podcast to the next level.Mentioned in this episode:Get Your Show GrowingI once had a typo in the name of my show. I didn't see it. I'm too close. Your show may have some things that need polish. Get an objective overview at www.podcasthostseat.com AND get a free month at the School of PodcastingPodcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The struggle is real when you're launching a podcast aimed at answering listener questions, but you can't even get your mom to tune in. I tackle this conundrum with a blend of sarcasm and genuine advice, emphasizing that while it might feel like you're shouting into the void, there are ways to build that listener base. I suggest simple strategies like inviting friends and family to send in questions or creating fake ones to maintain the illusion of engagement. I also touch on the importance of persistence and creativity in building a connection with potential listeners. It's a lighthearted yet insightful look at the early days of podcasting, reminding us that every popular show started somewhere, often with a few awkward moments along the way.Takeaways: Launching a podcast with no listeners means you gotta get creative with listener questions. It's totally fine to pretend you have questions from imaginary friends to fill the void. Use your website to encourage questions and make it sound like you're super popular. Engage your cousin or friends to send in questions, because why not? Links referenced in this episode:podcastconsultant.comschoolofpodcasting.comLeave a Voicemail!Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Hey there, it’s Dave Jackson, and in this episode I’m revising the challenge of naming your podcast—a topic I haven’t covered since 2019! I share a simple test I use for show names: I tell people the name and ask what they think it’s about. If their answer matches my content, I know I’m on the right track.I talk about how it’s tempting to get cute with names (like “The Dugout” for a baseball show), but if you skip keywords like “baseball,” your show might not appear in searches. If you want a clever name, adding a clear tagline can help.I also cover practical tips like making sure your podcast name is easy to say and spell. I learned the hard way when I called a show “Podcast FastPass”—it was tricky to pronounce and easily confused. And be wary of names with tricky spellings or multiple possible formats (like “2” vs “two,” or double S’s).Don’t forget to check if your domain is available—I usually try for a .com, but if that’s taken, I recommend adding “show,” “radio,” or “cast” to get a unique domain. And of course, Google your proposed name to see if someone else is already using it.In this episode, I also mention two tools to help brainstorm names: one from PodPage, and a new one from Buzzsprout.Podpage Podcast Name Generatorhttps://www.podpage.com/podcast-name-generator/Buzzsprout Podcast Name Generatorhttps://www.buzzsprout.com/podcast-name-generatorNeed Help With Your Podcast?If you’re stuck on names or need help moving forward, come visit me at schoolofpodcasting.com! I’ve got tutorials, a supportive community, and consulting to help you succeed.Let’s create something great together!Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

"What is the best podcast platform for beginners?" The short answer is – it depends on you and your goals! I cover several popular podcast hosting platforms, including Captivate, Transistor, Buzzsprout, Podbean, and Libsyn. My personal favorite is Captivate because for $19 a month, you can create unlimited podcasts and episodes, with only a price increase if you go over 30,000 downloads. I use Captivate for multiple shows and love its feature set.I also highlight the importance of understanding your goals: Are you trying to sell your own stuff (like my book "Profit from Your Podcast") or are you aiming for advertising revenue? I explain how selling your own products can often be more profitable than relying on podcast ad revenue for most beginners.You're Going to Have a Learning CurveWhile each hosting platform has a learning curve, they're all pretty approachable. Don't stress about being a beginner – take a day or a few hours to watch tutorials and get to know the software. I encourage you to treat this learning phase as putting gas in your tank for a smoother ride ahead.For those wanting extra help, I offer step-by-step videos and support through the School of Podcasting. Use coupon code "Listener" at checkout for a discount!Websites and Companies mentioned- Captivate.fm (Podcast hosting)- Transistor.fm (Podcast hosting)- Buzzsprout.com (Podcast hosting)- Podbean.com (Podcast hosting)- Libsyn.com (Podcast hosting)- Blubrry.com (Podcast hosting)- Schoolofpodcasting.com (My educational resource for podcasters)- profitfromyourpodcast.com (My book website)- RSS.com (Mentioned in context of advertising)- Spotify.com (Mentioned in context of advertising)- TidyCal.com (Calendar tool I use)Ecamm Live (Live streaming)If you need more guidance, reach out to me—I’m here to help podcasters grow!Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus...

In this episode, I respond to a question from Cheddar Bunny on Reddit, who's just released two podcast episodes and isn't happy with the sound quality. They're recording everything on an iPhone and editing with Ferrite, but their voice track sounds way too muffled. The music sounds fine, but they're asking about Bluetooth microphones and how to improve things on a zero budget.I get where they're coming from, trying to be frugal and do everything on a phone. I've been there myself—I've filed for bankruptcy in my twenties and know what it's like to count every penny. That said, recording a podcast using only a phone is tough. The screen is small, editing is hard, and everything takes more time. Honestly, every podcaster I know who's tried going phone-only has ended up quitting because it just puts too many hurdles in the way.Sure, you can try improving your quality by exporting and cleaning up your audio with tools like Adobe Enhancement, but that's still extra steps and time. I really believe you'll save yourself a lot of frustration by moving to a computer. Even if you don't want to spend much, you can pick up something like the Samson Q2U microphone for under $100, and use free software like Audacity (which you might even be able to use at a library).If you do stick with your phone, here's a tip: speak directly into the phone as you would on a call (with the mic close to your mouth), instead of using speakerphone from a distance. I've done this myself in a pinch and it worked, but it was nowhere near ideal—took a lot of cleanup and definitely wasn't pristine audio.So while it's technically possible to podcast on a zero budget and just your phone, the end result often falls short of what you'd get with a small investment in some basic gear and a computer. In the long run, you'll thank yourself for making the process easier.If you want more help, head over to schoolofpodcasting.com—I offer coaching, tutorials, and an amazing community. I've been helping podcasters for 20 years, and I'm always here to help!MentionedSamson Q2UAudacity SoftwarePodtrak P4Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, Dave Jackson addresses a common question from a Reddit post: "Which are the best podcast websites to post our work and get paid for it?" He dives deep into the realities and mindset of podcasting with a special focus on family projects. Dave emphasizes the importance of enjoying the podcasting journey itself, rather than fixating solely on making money.Key Topics Discussed:Initial Motivations for Podcasting:Dave reacts to people interested in podcasting primarily to get paid, sharing that he personally didn’t make money from his podcast for the first three years.The Real Value of Podcasting:Drawing parallels to family game night, Dave highlights the long-term sentimental value of recording family podcasts, describing such memories as “much more valuable than...the .005 cents you will make from someone like Red Circle.”The Journey vs. the Destination:Using a story about driving to his brother’s house to admire the changing fall leaves, Dave likens podcasting to enjoying the journey instead of fixating just on the end goal.Practical Podcasting Advice:Dave discusses hosting platforms like Red Circle, Buzzsprout, and Captivate as options for those needing free basic websites, while noting that making money through podcasting typically requires more investment and planning.Skills and Benefits Beyond Monetization:Dave lists numerous benefits to podcasting—improved public speaking, increased confidence, networking, and even unexpected professional opportunities—emphasizing that these skills often precede financial gain.Monetization Mindset:He advises potential podcasters to enter the field with realistic expectations about monetization, noting that it can take years to build an audience substantial enough to generate revenue and that focusing solely on money often leads to podcasters quitting early.Memorable Quotes:“You don’t monetize a podcast, you monetize an audience.”“There are all sorts of other benefits besides money when you start a podcast.”Support & Resources:Interested in starting or improving your podcast? Visit School of Podcasting. Use coupon code “listenr” for a discount on subscriptions.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy