Marketing Experts Are WRONG! (Including Me!)

Don't use emotion to fight price objections. When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic. I break down two Advanced AI Copywriting frameworks that make your price feel completely irrelevant: The "Apples to Oranges" Close and the "Identity Reframe."   I'm going to give you the specific AI Prompts that mathematically prove their price objections are silly. T hen, we cover the "Identity Challenge." This is the prompt structure that lets you call out the difference between who they say they are and what they're actually doing—without being a jerk about it. TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai   WATCH NEXT: Write A Complete Sales Letter In 8 Minutes Without Even Typing: https://youtu.be/8adZD-PIIok   TIMESTAMPS: 0:00 - Stop selling with emotion (The Logic Trap) 0:59 - Framework 1: The "Apples to Oranges" Close Stack 3:37 - The $1.61 vs. Jell-O Pudding Calculation 4:42 - The "Trivial Item" AI Prompt Strategy 8:09 - Framework 2: The Identity Reframe (Advanced Psychology) 10:56 - The "Identity Challenge" Prompt Structure 13:19 - Challenging a Prospect's Ego (The Script) 17:16 - When to use these techniques (Use With Caution) #CopywritingSecrets #MarketingPsychology #OjoyAI #FrankKern #AdvancedAICopywriting

Stories can increase revenue by 376%, but only if you do them right. In one study, scientists proved that adding a fictional story to a cheap spoon on eBay increased its final selling price by 64%. They found the same result with wine, art, and charitable donations (Those used real stories though. They call it the "Rokia" Effect). Stories don't change the product. They change the value of the product in the customer's mind. But it can be hard to come up with them because we think they have to be about us, our amazing accomplishments, or our lives. THEY DON'T. In this video, I break down: The "Value Inflation" Data: Why stories mathematically increase conversion rates by 30%+. The Revenue Spike: Why a specific type of story can lead to 376% more revenue per customer. The Anti-Personal Brand: How to use stories without ever being the "main character." The Danger Of AI: Why purely AI-generated stories usually cause a 62% DROP in trust (and how to fix it). My Story-Based Workflow: How I use AI (Ojoy) for "Deep Research" and structuring—so I can deploy this strategy without staring at a blank page, making stuff up, or being too boring. It's a cool little system: Use AI to find the story, so the story can sell the product for you. 🔥 Try The Tool: Get the AI that writes these stories for you (Free Trial): https://oJoy.ai 👉 Watch Next: These 5 Marketing Tricks Should Have Failed (But They WORKED!) : https://youtu.be/RFle7UR92Q8   Timestamps: 0:00 - Stop Talking About Yourself 0:24 - The "Value Loophole" (Why Logic Fails) 0:48 - The 376% Profit Spike (Harvard Study) 1:03 - Case Study 1: The "Rokia" Effect (Stats vs. Story) 3:25 - Case Study 2: The Wine Experiment 4:51 - Case Study 3: The eBay Spoon (+64% Price Increase) 5:52 - How To Increase Conversion Rates By 30% 7:08 - The Retention Secret (Non-Profit Data) 8:40 - The "Trust Trap" (Why AI Stories Fail) 9:50 - My AI Workflow (Research & Speed) 11:15 - The "But/Therefore" Copywriting Framework #StorytellingMarketing #MarketingPsychology #OjoyAI #FrankKern

If you send more follow up emails, you'll sell more stuff. The last report I saw was from Hubspot and it said email is the most profitable marketing channel online. It said email gets a 4,000% ROI. That's amazing. Especially since most people don't send follow up emails at all. Probably because writing email sequences is a PAIN. Until now. In this one, I show you exactly how to use AI to create killer email follow-up sequences that actually convert. You'll discover my 3-step process for creating AI email sequences that sound like YOU (not like AI). Plus I show you real results from my own campaigns. (6.76% conversion from leads I got for free.) The tool I used to create the entire email sequence is https://oJoy.ai You can try it for free if you want 👍 CHAPTERS: 0:00 - Why Email = Money (4,000% ROI Proof) 1:15 - The Three Step Process That Works 2:28 - How To Make AI Sound Cool 4:43 - The Remix Method 6:05 - Real Results: 42 customers from 621 leads. 7:32 - How To Banish Writer's Block Forever Try oJoy free at https://oJoy.ai. 👈 It writes great emails. Get my email automations free at https://highlevelhomies.com 👈It automates stuff

Experts will tell you that none of these 5 things should be working. But they are. The reason why (for the most part) is because PEOPLE have changed. Another reason is because you and I are in the right place at the right time. You'll see what I mean in this episode. Here's how and when: CHAPTERS: 0:00 - When more conversions = less money (example included) 3:42 - Why testimonials can hurt sales. (example included) 4:46 - Why ads you can't click can get you more customers. 7:08 - How to become a household name for 11 cents. 9:43 - What to do when people are stupid. 14:52 - The Quick Win method that outsells even the best of sales letters. I used oJoy.ai to help me organize my thoughts and turn them into this usable content. You can try it free at https://oJoy.ai About Frank Kern (Prepare To Be Bored): If you're new to my channel, my name is Frank Kern. I've been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007. Over the past 26 years, I've had over 80,000 (and counting) business owners pay me for marketing advice. I have zero credentials of any kind. Literally none. I've been a pizza delivery guy, a roofer, a ditch digger, a fry-cook, a car salesman, and even did door to door sales. I was bad at all of it. Discovered online marketing in 1999 when I saw an ad for a course about online marketing. 1999-2001, bought the reprint rights to a bunch of direct mail seminars on cassette tapes. Tried using spam to sell them. It was roughly 10000X harder than actually doing things the right way. 2003: Got sued by the government for violating advertising regulations. (If that's not bad enough, what's really embarrassing is I didn't even know that the advertising regulations existed. Turns out that ignorance is not bliss. It's simply ignorance.) 2004: Start selling downloadable "how-to" products to dog owners 2007: That business grew to a 7-figure business, was producing really good semi-passive income with only one product, and had a database of over 300,000 pet owners who opted in (legitimately) to learn about dog training. …And I sold it. That was dumb. 2007 - 2010: Created (and co-created) some of the largest marketing campaigns in the history of the "Internet Marketing" industry. Then wrote several courses that taught people how I did it. During the process, I also got kind of "Internet Famous" even though I didn't use Social Media. The "fame" stuff was sort of cool for a while but got old because I'm an introvert. 2011 - 2023: Focused mainly on consulting, offering marketing services to more established companies.. Made significantly more profit and still ended up growing my personal brand despite being super reclusive and weird. Today: I have one client (giant tech company) …and that's plenty. In addition to helping them, I also do all the marketing for my family's software company, https://oJoy.ai Biggest things I learned in past 26 years (and counting): If you build a brand based on goodwill, the brand will stay strong even if you quit trying to build it. The best way to grow a business or a brand, it so create goodwill by helping people. The easiest way to earn trust is to simply demonstrate you can help them …by actually helping them. The fortune really is in the follow up. Also, all this stuff is harder than it looks. But it's not nearly as hard as being a roofer, a ditch digger, or a fry-cook. I know because I've been all of them. Keep your head up, use common sense, and do people right. You'll get where you want to go much faster by doing that than by trying to take short cuts. IN CASE IT ISN'T OBVIOUS: I make content like this because I want to sell you something eventually. It's fun to make and all …but at the end of the day, I want you to become a customer. Content like this is part of my "demonstrate you can help them by actually helping them" strategy. If it's working, try our software. You'll probably like it.

Ever wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take marketing "rules" as ...well ...actual "RULES." For example, I just told a customer NOT to use a sales letter. Which is like "Marketing Heresy!" In this episode, I show you why. You'll also discover an amazing marketing lesson I learned from a COP. (This applies to everyone. You can use it immediately). Plus you'll see what your prospects are REALLY doing ...and why it's not always a good idea to try to sell them something. The tool I used for research and organizing my thoughts for this episode is https://oJoy.ai You can try it for free if you want 👍 #marketingmyths #professionalmarketingadvice #effectiveadvertisingtechniques #directresponseads #marketingmythsdebunked CHAPTERS: **0:00 - The Email That Broke Everything** **0:45 - The $100 Million Problem** **2:24 - Why I Committed Marketing Heresy** **3:28 - The Machine That Already Works** **5:34 - A Cop's Dark Secret** **6:44 - The Question That Changes Everything** **8:21 - Inside the Mind of a Worried Homeowner** **12:30 - The 1% vs The 60%** **15:42 - How Billion Dollar Brands Really Won** **16:03 - The 11 Cent Miracle** **18:38 - Why I Broke the Sacred Law** **19:26 - The ONE THING you gotta do (or else none of this works** http://frankkern.com/ http://www.youtube.com/user/officialfrankkern About Frank Kern (Prepare To Be Bored): If you're new to my channel, my name is Frank Kern. I've been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007. Over the past 26 years, I've had over 80,000 (and counting) business owners pay me for marketing advice. I have zero credentials of any kind. Dropped out of college to play music. Tried that for four years and it didn't work. I've been a pizza delivery guy, a roofer, a ditch digger, a fry-cook, a car salesman, and even did door to door sales. I was bad at all of it. Discovered online marketing in 1999 when I saw an ad for a course about online marketing. 1999-2001, bought the reprint rights to a bunch of direct mail seminars on cassette tapes. Tried using spam to sell them. It was roughly 10000X harder than actually doing things the right way. 2003: Got sued by the government for violating advertising regulations. (If that's not bad enough, what's really embarrassing is I didn't even know that the advertising regulations existed. Turns out that ignorance is not bliss. It's simply ignorance.) 2004: Start selling downloadable "how-to" products to dog owners. 2007: That business had grown to a 7-figure business, was producing really good semi-passive income with only one product, and had a database of over 300,000 pet owners who opted in (legitimately) to learn about dog training. …And I sold it. 2007 - 2010: Created (and co-created) some of the largest marketing campaigns in the history of the "Internet Marketing" industry. I then wrote several courses that taught people how I did it. During the process, I also got kind of "Internet Famous" even though I didn't use Social Media. The "fame" stuff was sort of cool for a while but got old because I'm an introvert. 2011 - 2021: Focused mainly on consulting, offering marketing services to more established companies, and getting good at advertising. Deliberately tried to be more "behind the scenes" and tried to become less famous. Made significantly more profit and still ended up growing my personal brand despite being reclusive. Today: I have one client (giant tech company) …and that's plenty. In addition to helping them, I also do all the marketing for my family's software company, https://oJoy.ai Biggest things I learned in past 26 years (and counting): If you build a brand based on goodwill, the brand will stay strong even if you quit trying to build it. The best way to grow a business, a brand, and create goodwill is by helping people. The easiest way you can convince someone that you can help them is to simply demonstrate you can help them …by actually helping them. The fortune really is in the follow up. Also, all this stuff is harder than it looks. But it's not nearly as hard as being a roofer, a ditch digger, or a fry-cook. I know because I've been all of them. Keep your head up, use common sense, and do people right. You'll get where you want to go much faster by doing that than by trying to take short cuts. IN CASE IT ISN'T OBVIOUS: I make content like this because I want to sell you something eventually. It's fun to make and all …but at the end of the day, I want you to become a customer. Content like this is part of my "demonstrate you can help them by actually helping them" strategy. If it's working, try our software. You'll probably like it.

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