Stand Out or Get Out - Gaining a Competitive Edge

Starting your own small business may seem like a daunting task, but breaking it down into simple, actionable steps will make the process more manageable and set you up for success. In this episode, we take you through the critical steps to launching your small business in chronological order.

In this episode, we discuss the basic fundamentals of competing in your industry as well as some more unique ideas that you can apply to your business model, profession, or product, that will allow you to differentiate, stand out, and gain a competitive edge over your competitors.

In this episode, we discuss social entrepreneurship - what it is, why it's becoming a more common business model, it's impact, and how it may actually make your business MORE profitable in the long-term.

Today, producing multiple streams of income is no longer an option, it's a necessity if you wish to reach financial security, and maintain that security over time. In this episode, we get into the art of creating a side hustle to produce extra income that can then be invested into assets that produce passive income. With so much uncertainty in today's economy, income diversification is just as important portfolio diversification.

In episode 20, we discuss the various methods of raising money for your business including credit, private loans, angel investment, venture capital, and more.

In this episode, we take a hard and objective look at the U.S. education system, the student loan crisis,and the opportunity cost of a college degree. We use macroeconomic data, cultural trends, and social proof to answer the big question: is it really worth it?

There's no doubt the world is changing. Mobile technology has drastically shifted where the consumer chooses to consume content, get information, and purchase products and services. As a result, it is essential for businesses and brands to build a strong digital presence in order to remain relevant in the 21st Century. In this episode we cover basic digital marketing strategies, online sales funnels, social media platforms, search engines, and much, much more.

As a result of the digital revolution, the stereotype of the "starving artist" is beginning to become a thing of the past. There is an increase in demand for creative artists, photographers, and cinematographers to help companies and brands optimize their reach, engagement, and conversion in the online world through creative visuals. In this episode, we dive into that world by speaking with Rob Lorenzo, Owner of Rob Lorenzo Photography. Rob goes in depth on how he was able to build a wildly successful photography business, the future of the industry, and provides valuable advice to those looking to follow in his footsteps.

In this episode, we dive in to the world of freelancing, why companies are gravitating to freelancers over hiring in-house, and how you can join the revolution and build your own freelancing business.

Learn how an out-of-reach Braille sign inspired this Millennial entrepreneur to develop an app that allows the blind to navigate freely through buildings. In this episode, we speak with the Founder & Owner of AudiblEye, Jerrod Witt, about his ground-breaking smartphone application that uses Bluetooth Beacon technology to guide the blind and visually impaired through buildings with pinpoint accuracy. His product and story are not only cool, they're inspiring. Jerrod tells us about his entrepreneurial journey including his success and failures, and he gives valuable insight for aspiring entrepreneurs.