
Trisha Fridrich - VP Marketing and Communications at All Aboard America Holdings
In this episode, Trisha Fridrich - Vice President Marketing and Communications at All Aboard America Holdings, a member of the Kelsian Group, joins PTAANZ Emerging Mobility Leader Allyssa Lacap to share her powerful journey from grassroots advocacy to executive leadership. A champion for efficiency, equity, and innovation, in this episode proudly sponsored by NEC, Trisha talks candidly about rebuilding the motor coach industry through COVID-19, advocating for $2B in relief funding, and launching inclusive driver pathways like the “Road to 100K.” “Transportation isn’t rocket science but it does take grit, integrity, and a whole lot of heart.” From small business ownership to transforming one of the US’s largest coach networks, Trisha’s story is a must-hear for anyone navigating change, leadership, and impact in public transport.
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