339 | The One Pinterest Metric That Actually Books Clients (Not Impressions)

I recently polled over 100 marketing professionals and asked a simple question: do you think of Pinterest as social media or a search engine? 51% said social media, 41% said search engine, 8% had no idea. That one answer explains why so many business owners feel completely burnt out by marketing.In this episode:Why social media platforms are engineered to need you every single dayThe search engine difference, and why Pinterest works nothing like Instagram or FacebookA pin I made in 2014 that's still in my top 10 performing pins todayWhat "calm marketing" actually looks like in practiceWho gets the best results from this approach, and who it's not forThe honest caveat about how long Pinterest actually takes to workALL LINKS MENTIONED

You invested in brand photos. You've got them. Maybe a few made it onto your website or Instagram, and the rest are sitting in a folder doing absolutely nothing for your business. In this episode, I'm breaking down why the photos that perform best on Pinterest are never the polished headshots, and exactly how to turn one brand photo into five pins that can drive traffic for months, even years. In this episode:Why brand photos outperform graphic-only pins on PinterestThe specific types of shots that drive the most outbound clicks (behind-the-scenes, varied emotion, lifestyle, and tool shots)How to turn one photo into five pins targeting five different keywordsWhy the text overlay matters as much as the photo itselfWhere to pin your brand photo content for maximum reachWhy a Pinterest pin can outlast an Instagram post by months, even yearsALL THE LINKS MENTIONED

Send us Fan MailMost service providers who try Pinterest either post randomly and quit when nothing happens, or post consistently without ever understanding how the full strategy connects. This episode is the full picture, the complete Pinterest strategy that works as a system, so Pinterest keeps sending you the right clients even on the weeks you barely touch it.In this episode:Why Pinterest is a search engine, not social media, and why that changes everything about your strategyHow to set up boards that act as amplifiers for every pin you postThe 5 places keywords matter most on PinterestWhat to actually pin, and why you're never creating brand new content just for PinterestWhy consistency beats volume, and the pace that actually works long termHow long it really takes to see traction, and why the first few months feel quietThe one metric worth tracking (hint, it's not impressions or saves)ALL THE LINKS MENTIONEDSupport the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailIf your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to break down why traditional SEO isn't dying (the data says search is actually growing) and how AI search is opening up a whole new playing field for small businesses and service providers.In this episode we cover:Why heavy Google search actually increased even as AI search explodedWhether you still need SEO fundamentals in the age of ChatGPT and AI overviewsWhat "multi-surface optimization" means and how to do it without a huge teamWhy video is the most underestimated part of your marketing strategyHow to turn one 60 to 90 second video into five pieces of contentWhy you need to ask a second clarifying question when clients tell you how they found youA simple, free test and learn approach to AI search you can start this weekGrab Georgie's free guide on optimizing video for AI search plus Veed's Ultimate Guide to Video Marketing reportALL LINKED MENTIONEDSupport the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYour Pinterest business account is set up. You've got boards going. You're even posting here and there. So why isn't any of it turning into real traffic to your website? In this episode, I'm breaking down the exact posting system I use with my own clients to get consistent outbound clicks without living on Pinterest every day.In this episode:What to actually pin, and the 3 types of pins that work best for service providersHow to build a pin that actually stops the scroll (image, title, description, and CTA)The 5 Pins System, and why it multiplies your reach from a single piece of contentHow often you really need to post, and why volume spikes hurt more than they helpThe 7 day rule for spacing your pins, and the one exception I make to itHow to batch and schedule so your pins go out daily without you touching Pinterest every dayThe 30 second step almost nobody does that earns 123% more outbound clicksFree Organic Pins Checklist Tailwind's Free PlanPin Copy ProTailwind Market Research 1Tailwind Market Research 2Tailwind Market Research 3Wanna read or watch the video? Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailIf you've been marketing on a personal Pinterest account, or you're starting from scratch and not sure where to begin, this episode is your foundation. Setting up your Pinterest business account correctly determines whether Pinterest actually works for you or just quietly sits there doing nothing. I'm walking through every step, including the details most tutorials skip entirely.In this episode:Why a business account isn't optional if you're marketing your business on PinterestThe two ways to get set up, whether you're starting new or converting a personal accountHow to fill out your profile so Pinterest knows exactly who to show your content toWriting a profile name and bio that work as SEO, not just introductionsWhy claiming your website matters more than most people realizeHow to set up your first boards with the right names and descriptionsA full setup checklist to make sure you didn't miss a thingALL THE LINKS MENTIONEDSupport the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYou paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the photos that fill your calendar are not about how you look. They're about what your future client needs to see to feel ready to hire you. That's a completely different brief.In this episode, I'm giving you the 5 questions to answer before your next brand shoot so every photo pulls its weight in your marketing.In this episode, I cover:Why brands using original photos see a 35% increase in customer trustThe most overlooked shot in every brand session (not one photographer I've worked with planned for it)What to wear when you don't have a uniform, and the 4 colors that work with any brand paletteHow your client's before-and-after emotions become a visual brief for your expressionsVaried looks: how one shoot can fuel a year of scroll-stopping contentWhy your tools, your workspace, and even your pets belong in your photosHow these photos become Pinterest pins, reel covers, and thumbnails that stop the scrollGrab the free Brand Shoot Prep Checklist inside my Visibility Vault at learn.jenvazquez.com/resources, and if you're ready for a shoot planned around your marketing, book a free discovery call at jenvazquez.com/discovery.  Or, read right here. https://jenvazquez.com/brand-photo-shoot-prep-5-questions-that-book-clients/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailIf you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the biggest Pinterest keyword mistake service providers make and the exact four question interview I run with every client before we touch anything else.In this episode:Why the biggest, highest volume keywords are usually the hardest ones to winWhy keyword stuffing in your pin description kills your clicksThe 4 question interview to find your best keywords, straight from your own businessThe keyword walk down, taking a broad term all the way to a specific, winnable oneWhy a zero volume keyword can still be the one that books your ideal clientThe 3 free tools I use to validate every keyword before it goes on a pinALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-keyword-research/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYou're pinning consistently, your impressions look great, and your calendar is still empty. Here's the problem: you've been watching the wrong number. Pinterest shows you 5 metrics, and only one of them is actually connected to whether you book a clientIn this episode I'm breaking down:What impressions, saves, pin clicks, and outbound clicks each actually mean for your businessWhy saves feel like a win but rarely turn into a clientA real client story where outbound clicks jumped 315% after we fixed her titles and descriptionsWhat a good Pinterest click through rate actually looks like in 2026The exact words that move outbound clicks (and the keyword mistake that tanks them)Two things you can do this week, starting today, to move your numberALL THE LINKS: https://jenvazquez.com/pinterest-outbound-clicks/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailIf you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp.I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week becomes everything: your email, your Pinterest pins, your carousels, your short-form video, all of it, in about an hour.In this episode, I cover:What content batching actually means (hint: it's NOT a month of posts in one day) How to pick your core content: blog, YouTube, or podcast The 10-minute weekly email that comes straight from your core content Why five Pinterest pins from one piece of content keeps you visible for five weeksThe Canva resize trick that turns pins into Instagram carousels in two extra clicks How lead magnet pins grow your email list on repeat The tools you need (and the ones that are totally free)ALL THE LINKS HERE: https://jenvazquez.com/content-batching-in-one-hour/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.