Your Brand Is Only as Good as Your Postman: Rory Sutherland

Want to close more meetings without sounding pushy? In this episode, Zac Thompson and Jack Frimston break down how SDRs can master the art of the “test close.” Learn the exact psychology behind getting real buy-in, avoiding the counterfeit “yes,” and creating curiosity that turns cold calls into booked meetings. You’ll discover: • How to ask “What would make it a good use of your time?” • Why forcing meetings kills your close rate • The difference between qualifying and pushing • How to remove time pressure and make prospects sell themselves Whether you’re a sales rep, SDR, or founder running your own outreach, this conversation will help you close more deals, book higher-quality meetings, and stop getting ghosted.

Grace Andrews reveals what it was really like working with Steven Bartlett in the early days of The Diary of a CEO. From being hire number three to helping build one of the world’s biggest podcasts, Grace shares the lessons, challenges, and behind-the-scenes moments that shaped the show’s success. Watch this exclusive throwback clip to discover how The Diary of a CEO went from 8,000 subscribers to a global brand and why caring more than anyone else became their superpower. Full episode available linked below https://www.youtube.com/watch?v=euzbwmurTPs

Buy our book: https://amzn.eu/d/hgWimeH Have you ever stopped yourself from doing something because you worried what others might think? In this inspiring conversation, Simon Alexander Ong reveals how the fear of judgment quietly shapes our choices, limits our potential, and keeps us from starting over - even when we know we’re meant for more. Simon shares how our lifelong habit of seeking approval whether its with family, friends or your career, can block growth, creativity, and confidence. Int his episode, Simon explains how to trust your intuition, silence self-doubt, and rebuild courage from within. This episode will remind you that the only opinion that truly matters is your own. You’ll learn: Why the fear of what people think runs so deep How to stop sabotaging yourself through overthinking Simple ways to build self-trust and inner strength How to raise resilient, confident kids who believe in themselves If you’re ready to stop caring what others think and start living life on your terms, this episode is for you. Follow Simon on socials: https://simonalexanderong.com/ https://www.youtube.com/@simonalexandero #SimonAlexanderOng #PersonalGrowth #FearOfJudgment #InspiringConversations #MotivationDaily #SelfConfidence #MindsetMatters #TrustYourself

Are you holding yourself back because you’re afraid of what others might think? In this episode, Simon Alexander dives deep into one of the most common fears we all face, the fear of judgment. From changing careers to taking bold steps toward your dreams, we often stop ourselves because of how we think others will perceive us. Simon shares powerful insights on how to overcome the need for approval, trust your intuition, and build true inner confidence. You’ll learn why seeking validation can sabotage your growth and how to rewire your mindset to live freely and authentically. Simon talks about: Why fear of judgment stops you from starting again How approval-seeking begins in childhood and continues into adulthood The key to building resilience and self-trust How to silence the noise of other people’s opinions Steps to focus on becoming the best version of yourself, one day at a time If you’re ready to stop worrying about what others think and start living with confidence and clarity - this conversation is for you. Subscribe for more conversations on mindset, leadership, and self-growth #StopCaring #FearOfJudgement #SelfGrowth #Mindset #SimonAlexander

Rory Sutherland reveals a simple truth about branding: your attitude toward a company isn’t shaped by its logo or marketing - it’s shaped by people. In this clip, Rory shares a Royal Mail insight that changed how he sees branding. After extensive research, they found that people’s opinions of Royal Mail depended almost entirely on one thing… Whether they liked their postman. That discovery exposes a deeper truth about marketing and behavioral science: trust is personal, not corporate. Brands live and die through human interaction: not data, algorithms, or slogans. Rory explains why marketers must focus less on communication efficiency and more on emotional connection. The “postman effect” proves that great branding starts with real people doing ordinary things well - every single day. Have you ever loved a brand because of one great experience? Let us know in the comments. Subscribe for more Rory Sutherland insights on behavioral science, branding, and creativity.

Buy our book! https://amzn.eu/d/awvCnwq It's safe to say that most people think cold calling is dead. It's time we put an end to these rumours. Cold calling is alive and thriving. In this new segment of trench tips we'll be listening to cold calls live from people in the trenches and giving them our thoughts, feedback and the finest roast in the country. If you like cold calls like I like my coffee, then this episode might be for you. We roast the finest cold calls across the world and hopefully leave you with some tips and tricks when it comes to cold calling. ================================== 🚀 Subscribe for more WHAM content! 💌 Sign up to our weekly email newsletter https://shorturl.at/ewAPV 🎙 Podcast 👉 Spotify https://open.spotify.com/show/5kb8P6I... 👉 Apple Music https://podcasts.apple.com/gb/podcast... 👉Amazon https://music.amazon.com/podcasts/75d... NEED HELP WITH SALES? 🤝 Work with us! https://www.wehaveameeting.com 💥 Client Testimonial • Client Testimonial: Luke Dash, CEO of ISMS... (https://www.youtube.com/watch?v=N6TtHFqCkA8) WHO ARE WHAM? We Have a Meeting (WHAM) is an all-encompassing sales agency that specialises in generating new business for companies, but how boring does that sound? We launched in the Summer of 2021, with a list of company numbers and a mobile phone. After (enough) years in the sales world, our Founder spotted the gap between problems and solutions, and businesses that were sufferably aware that they had only 1 of the 2. He was crafty, our Founder. He thought “Let’s build a bridge!” Not for people to get over their issues and move on, but to close that gap between problems and solutions, so that everyone can unite and live harmoniously. So, think of WHAM as a bridge. It could be sturdy like the Golden Gate Bridge, or like the rickety one off I’m a Celeb. Either way, problems need solving and we can help with that. If you can’t build a bridge in-house, get over it or get in touch! WHAT DOES WHAM DO? Most businesses have a love-hate relationship with sales. They’re great when they get in front of people but, try as they might, can’t seem to get consistent, predictable meetings in the diary with either enough people or the right types of people. As a result, they’re probably not seeing the growth they were expecting or deserve. The WHAM team is often invited in to help solve this very problem, often for good. Picture us putting you right where you need to be - talking to enough decision-makers who are dealing with challenges that your expertise can solve. We're not just about fixing problems; we're here to light a fire, get people motivated.

Rory Sutherland reveals the one £4 book from 1916 that he says is “better than Harvard Business Review.” The book - Obvious Adams by Robert Updegraff holds timeless lessons on creativity, perception, and why obvious ideas often change everything. In this clip, Rory explains why modern marketers rely too much on data, models, and metrics and not enough on human psychology. Obvious Adams reminds us that the most effective ideas are often so simple they’re ignored. He connects the dots between creativity, behavioral science, and business success, showing how the best marketing isn’t about algorithms or efficiency, but about noticing what everyone else overlooks. Whether you’re a marketer, entrepreneur, or creative thinker, this story will change how you see “obvious” ideas forever. What’s your “Obvious Adams” moment? Share it in the comments below. Subscribe for more Rory Sutherland insights on creativity, behavioral economics, and brand strategy.

Buy Our Book: https://amzn.eu/d/4L2iZYn Ever wondered what really happens behind the scenes of BBC’s Dragon’s Den? In this exclusive throwback clip, Piers Linney - entrepreneur, investor, and former Dragon, opens up about his time on the show, how we was approached and the fame that followed. From secret filming details and real business negotiations to lessons about success, resilience, and the future of entrepreneurship, this is a side of Piers Linney you’ve never seen before. In this clip: How Piers Linney was chosen to be a Dragon What the cameras never showed on TV The truth about startup pitches and deals How AI is transforming business and investment today What advice he’d give to the next generation of entrepreneurs About Piers Linney: Piers Linney is a British entrepreneur, investor, and former Dragon on BBC’s Dragon’s Den. He’s known for his work in technology, finance, and promoting diversity in business and now he’s exploring how AI will redefine the future of work and opportunity. Drop a comment below Would AI make a better Dragon than humans? Subscribe for more conversations with entrepreneurs, innovators, and thinkers shaping the future of business.

Buy our book! https://amzn.eu/d/emoA01V Can one tiny habit actually rewire your brain? Neuroscientist and Ness Labs founder Anne-Laure Le Cunff says yes, but not the way you think. In this episode of the We Have A Meeting Podcast, Anne-Laure reveals the neuroscience behind tiny experiments: small, low-pressure changes that train your brain to take action, build confidence, and escape perfectionism. She shares how overthinking blocks progress, why our “maximalist brain” loves big goals, and how curiosity - not willpower fuels long-term growth. If you’ve ever felt stuck between planning and doing, this episode will show you how neuroscience can help you think better, act faster, and live more intentionally. Subscribe for more conversations that leave you wanting more. #AnneLaureLeCunff #Neuroscience #TinyHabits #Mindset #SelfImprovement #Overthinking #Productivity #WeHaveAMeetingPodcast

Buy our book! https://amzn.eu/d/emoA01V What if the secret to progress wasn’t thinking harder, but experimenting smaller? In this sneak peek from the We Have A Meeting Podcast, neuroscientist and founder of Ness Labs Anne-Laure Le Cunff shares how to escape the trap of overthinking and perfectionism by treating your life like a series of tiny experiments. Anne-Laure explains why ambitious people often get stuck in their heads, how to build momentum through action, and what happens when you let go of the need to “get it right.” 00:00 - Why ambitious people overthink 00:40 - “Stop thinking about it. Start experimenting.” 02:15 - Why small experiments work 03:40 - The “maximalist brain” trap 04:30 - Learning what’s truly for you “You’re not aiming to succeed — you’re aiming to learn.” Watch the full episode soon on We Have A Meeting Podcast and learn how neuroscience, curiosity, and self-awareness can help you think better, live better, and redefine success. Follow Anne-Laure Le Cunff: https://anne-laure.net/ https://nesslabs.com/ Tiny Experiments Book: https://amzn.eu/d/fhq7138