The Psychology Reason 90% of New Year’s Resolutions Fail

Simon Squibb’s videos are everywhere right now, from telling strangers to quit their jobs, to claiming education is a scam, to handing out money and ice cream on camera. But does any of it actually help people start real businesses? In this episode, we react to several Simon Squibb clips and break down what’s really being said beneath the viral soundbites. We discuss the dangers of oversimplified entrepreneurial advice, the reality of starting a business with no money, and why “just start” is not always the empowering message it is made out to be. We also look at: The problem with saying “education is a scam” Why confidence, experience, and lead generation actually matter The difference between motivation and practical business advice Performative kindness versus real impact How Simon Squibb’s content compares to figures like Gary Vee and Daniel Priestley This is not a personal attack. It is an honest conversation about modern hustle culture, viral business advice, and whether short-form motivation is helping or misleading the next generation of entrepreneurs. If you are thinking about starting a business, quitting your job, or you are just tired of TikTok entrepreneurship, this one is worth watching.

In this throwback clip, Dodge Woodall relives the moment everything was on the line. With no money left and his first festival approaching fast, he sat his wife down and told her the only option was to remortgage their family home. There was no backup plan. No safety net. Just a house, a dream, and the risk of losing everything if people did not turn up. Dodge describes the fear in the room, the emotional weight of that conversation, and the nights his wife lay awake worrying about the gamble they had taken. Looking back, he admits it was not a calculated risk. It was pure belief, pressure, and a decision that could have ended very differently. Watch the full episode here https://www.youtube.com/watch?v=iNlHz46ibNQ

What does high performance really mean, and how do you build it without burning out? In this episode of We Have A Meeting, we are joined by Damian Hughes, co-host of the globally recognised High Performance Podcast, bestselling author, and expert in culture, mindset, and sustainable success. Damian has spent decades working with elite athletes, business leaders, entrepreneurs, and teams to translate the abstract idea of high performance into practical behaviours, habits, and cultures that actually work in the real world. In this conversation, we explore: What high-performing cultures really look like behind the scenes Why purpose, belonging, and psychological safety matter more than talent How habits, not motivation, drive long-term success The role of self-talk, identity, and labels in performance Why chasing success from trauma or pain has hidden costs How leaders can create values that people live, not just put on walls The biggest mistakes people make with goals, motivation, and New Year resolutions Why kindness to yourself might be your greatest competitive advantage Damian also shares insights from more than 500 interviews with world-class performers, lessons from elite sport, and ideas from his latest book Micro Habits, which breaks down how small, consistent actions can create extraordinary results. If you are an entrepreneur, leader, creator, or anyone striving to perform at a higher level without sacrificing your health, relationships, or wellbeing, this episode is for you. Subscribe for weekly conversations on business, performance, leadership, and personal growth.

Why do most New Year’s resolutions fail… even when we really want to change? In this sneak peek of We Have A Meeting Podcast, Damien Hughes (co-host of The High Performance Podcast and best-selling author) explains the psychology behind why 90% of New Year’s resolutions don’t last  and what actually works instead. Damien breaks down the “Say–Do Gap”, the hidden reason we struggle to follow through on goals like: Getting fit Building better habits Being more disciplined Sticking to routines Rather than relying on motivation or willpower, Damien shares a simple, science-backed framework to help you build habits that actually stick - without burning out or feeling like you’ve failed by February. If you’ve ever set a New Year’s resolution and quit weeks later, this conversation will change how you approach goals forever. Watch the full episode tomorrow at 5pm to dive deeper into high performance, habits, motivation, self-talk, and building sustainable success.

It is the end of the year, so we sat down to talk honestly about what actually happened inside We Have A Meeting in 2025. After four years of building a B2B sales agency, this episode is a real end of year reflection on what worked, what did not, and what we learned along the way. We talk through fixing broken outbound systems, managing client expectations, changing how we price and package our services, and why outbound sales is not something you can just switch on and expect instant results from. We also share how improving our data, tools, and creativity helped generate better meetings, why rebranding the business changed the quality of clients we attract, and how becoming best selling authors impacted our authority, pipeline, and training work. Beyond sales, we get into leadership lessons, team culture, letting people move on in the right way, and why doubling down on podcasts, YouTube, and content has quietly become one of our strongest growth channels. If you run a B2B business, work in sales, or are trying to build a predictable pipeline without chasing hacks, this episode will give you a realistic look at what it takes and what we are setting up now for 2026. Let us know your biggest lesson from this year in the comments and we will see you in the new year.

In Episode 5 of our Trench Tips series, we break down Chapter 5 of Sales Is Therapy: “First Aid Kit.” This episode is all about preparation, not for when things are going well, but for when sales inevitably get hard. Rejection, hang-ups, missed targets, bad months, and emotional slumps aren’t exceptions in sales - they’re guaranteed. The mistake most people make is waiting until they’re already drowning before they think about how to recover. In this episode, we introduce the idea of a personal sales first aid kit: a set of tools, reminders, and routines you prepare in advance to help you reset, refocus, and regain momentum when things go wrong. From the “1–1–1 rule” to mindset resets, motivation anchors, and practical recovery habits, this is about building resilience before you need it. Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp What you’ll learn: Why sales slumps are unavoidable and normal How to build a personal first aid kit for tough days The 1–1–1 rule (1 minute, 1 hour, 1 day resets) How to recover emotionally after rejection Why preparation beats motivation every time Subscribe for more raw, unedited sales psychology from the trenches.

Why do some sales conversations instantly feel uncomfortable and why can clients sense desperation so quickly? In this throwback clip from We Have A Meeting, Chris Do explains why desperation kills authority, how being attached to outcomes weakens your negotiating position, and why the most powerful mindset in sales is being genuinely okay with or without the deal. Chris shares a real story about landing a six-figure branding project by doing the opposite of what most salespeople would do. He stayed honest, detached, and refused to perform confidence. He breaks down why wanting the deal too much puts you at a disadvantage, how clients subconsciously detect desperation, and why telling the truth builds instant trust at the highest levels. This clip covers: Sales confidence without manipulation Detachment and authority in negotiations Why desperation repels clients How honesty wins high value work The mindset behind closing better deals If you are a creative, founder, consultant, or salesperson who struggles with rejection, pressure to close, or feeling emotionally attached to outcomes, this conversation will change how you approach sales. Watch the full episode with Chris Do to go deeper into selling without selling, handling objections, pricing conversations, and building authority without being salesy. https://www.youtube.com/watch?v=VIJdAhWu7QU

What if everything you’ve been taught about sales is wrong? In this episode of We Have A Meeting, we sit down with Lee Salz, bestselling author, sales management strategist, keynote speaker, and the global expert on differentiating what and how you sell. If your team is losing deals, getting ghosted, discounting to win business, or struggling to stand out, this conversation will flip your understanding of selling on its head. Lee reveals why most companies don’t have a closing problem - they have an opening problem. He breaks down the real reason prospects stall, the secret to personalisation that gets 82% of executives to take meetings, and why “discovery calls” must die. You’ll learn how to run a first meeting that actually moves deals, how to create emotional engagement with “empathetic expertise,” and why failing to differentiate means one thing: dropping your price. If you want to sell at higher margins, win more deals, and stop chasing prospects who will never buy, this is the episode you can’t afford to miss. In this episode: • The #1 mistake salespeople make in first meetings • Why discovery calls fail - and how to run a true consultation • The emotional drivers behind decision-making • How to differentiate without sounding like every competitor • The pain vs. problem framework (and why most reps stop too early) • How to secure next steps without being ghosted • Using AI and ChatGPT for smarter personalisation • The storytelling structure that makes you unforgettable If you want to sell more without lowering your price - start here. Buy our book: https://amzn.eu/d/5MXG94J

Buy our book: https://amzn.eu/d/5MXG94J In this episode of We Have A Meeting Podcast, world-renowned sales strategist and keynote speaker Lee Salz uncovers the REAL reason deals stall, prospects ghost, and pipelines fall apart and it has nothing to do with closing. Lee breaks down the psychology of a first meeting, why “discovery” is killing your deals, and how high-performing sales reps differentiate themselves without dropping price. If you’ve ever heard: “We’ll get back to you.” “We need to think about it.” “Your price is too high.” …then this episode will change the way you sell forever. You’ll learn: ● Why closing isn’t your problem: opening is ● How to transform discovery into a consultation ● The questions that pull emotion (and real urgency) out of prospects ● Why personalisation drives 82% of executive meetings ● How to create memorable stories that differentiate your solution ● The simple test that tells you whether a deal is real ● The exact line to revive stalled deals (“I’m confused…”) Lee also shares insights from his bestselling book The First Meeting Differentiator and gives away tactical frameworks you can implement on your NEXT call. If you want more meetings, better conversions, and fewer ghosted opportunities - hit subscribe. Lee Salz Resources: First chapter + bonuses: firstmeetingbooking.com First Meeting Differentiator Book: https://amzn.eu/d/irrQ8XS Full podcast out tomorrow at 5pm. Subscribe for weekly episodes with the top minds in sales and business.

In Episode 4 of our Trench Tips series, we dive into Chapter 4 of Sales Is Therapy: “It’s My Birthday.” This one is all about the inner child - the part of you that still carries childhood wounds, triggers, and patterns… and brings them straight into your sales conversations. Whether you chase validation, take rejection personally, get reactive with prospects, or find yourself spiralling after a “no,” it’s rarely the adult you responding. It’s the younger you - the one who wasn’t seen, heard, reassured or supported. In this episode, we explore how childhood patterns show up in sales, how to spot your triggers, and how to build self-awareness without falling into “pop therapy” excuses. If rejection hits harder than it should, this episode will make sense of why. Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp What you’ll learn: How your inner child reacts during sales conversations Why rejection feels personal even when it isn’t The danger of “pop therapy” self-diagnosing How to connect your triggers to childhood patterns Why self-compassion matters for sales performance Subscribe for more raw, unfiltered sales psychology from the trenches.