WBSP739: Grow Your Business by Understanding Freshsales' Capabilities, an Objective Panel Discussion

Send us a textERP implementation has come a long way from the days of consultant armies and 15-to-1 service ratios—today, it’s more about smart AI-human collaboration than brute-force deployment. As Jon Reed points out in his cloud ERP article, the real transformation isn’t in the flashy go-live moment, but in the gradual, AI-assisted journey to measurable value—timelines that tend to shift depending on which vendor's pitch you're hearing. In this episode, Sam Gupta joins Jon in a live LinkedIn session to unpack that journey, exploring how modern, AI-ready ERPs subtly steer vendors, customers, and system integrators toward success—minus the traditional chaos, and without relying on ChatGPT to tell the story.In this episode, Sam Gupta engages in a LinkedIn live session with Jon Reed, Diginomica in a live LinkedIn session as they take another look at the article and rewrite the script from the AI lenses (without using ChatGPT).Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textBlending IT Service Management (ITSM) with Customer Experience (CX) might raise eyebrows—kind of like pineapple on pizza—but for some businesses, it's the perfect combo. In industries where support teams double as customer-facing heroes, separating internal service workflows from external customer engagement creates more chaos than clarity. That’s where platforms like Freshsales come into play, aiming to bridge that gap by unifying data, aligning teams, and simplifying service delivery. But as the lines blur between ITSM and CX, the real question becomes: can Freshsales truly deliver on both fronts—and how does it compare to rivals who specialize in just one side of the equation?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Freshsales’ capabilities. We covered many grounds, including where Freshsales might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Freshsales.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textSelecting the right ERP system for the food and beverage (F&B) industry demands more than a surface-level comparison—it requires a deep dive into the unique operational and regulatory challenges that shape each business model within this sector. From raw ingredient sourcing to last-mile delivery, F&B companies must navigate strict traceability requirements, evolving compliance mandates, and complex transaction flows that vary widely across producers, manufacturers, and distributors. Our 2025 list of top F&B ERP systems reflects this diversity, spotlighting vendors not just for their market presence, but for their proven ability to address real-world F&B scenarios—like catch weight tracking, shelf-life optimization, and route accounting. With criteria ranging from product-market fit to innovation in sustainability and automation, each system featured here has shown a commitment to evolving alongside the intricate demands of this industry, helping businesses future-proof their operations without compromising on functional depth.In this episode, our host, Sam Gupta, discusses the top 10 food & beverage ERP systems in 2025. He also discusses several variables that influence the rankings of these food & beverage ERP systems. Finally, he shares the pros and cons of each food & beverage ERP system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textIn a world where every software platform claims to do marketing automation, the line between true orchestration and glorified batch-and-blast gets blurry fast. Enterprise marketers, in particular, need more than bolt-on features—they need a unified engine that can keep cross-channel journeys seamless, scalable, and, ideally, sanity-preserving. That’s where Marketo Engage, now under the Adobe Experience Cloud umbrella, steps in with its deep event management capabilities, brand governance tools, and robust automation muscle. But with great power comes a learning curve—and often a hefty price tag. So the real question isn’t just what Marketo can do, but how it performs in the wild compared to other heavyweight contenders in the marketing tech arena.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Marketo’s capabilities. We covered many grounds, including where Marketo might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Marketo.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textThe tech landscape is rapidly evolving as major players and emerging startups alike double down on AI-driven innovation and infrastructure transformation. Qlik’s acquisition of Upsolver enhances real-time data ingestion for Apache Iceberg, while Epicor’s new Prism Vertical AI Agents are reimagining how frontline workers interact with enterprise intelligence. In parallel, Apple’s entry into a consortium focused on next-gen AI data centers highlights growing urgency around power and scalability, especially as experts predict data center energy demands will double within five years. Meanwhile, strategic moves like SAP’s quantum computing ambitions, IBM’s acquisition of AST to deepen Oracle capabilities, and startups like ThoughtSpot, Qbiq, and Vasco advancing AI-powered solutions for analytics, design, and revenue planning underscore a new era of intelligent, responsive enterprise tech.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textEvaluating ERP systems through the lens of service-centric versus product-centric industries is essential, as service-based businesses face a unique set of challenges that demand greater flexibility and configurability. Unlike their product-focused counterparts that rely on standardized inventory and supply chain modules, service organizations often operate with complex, non-linear processes that require adaptable ERP frameworks, especially in areas like project billing, workforce scheduling, and contract management. This distinction has spurred the development of modular ERP architectures tailored to the diverse workflows within service verticals, from consulting and legal services to facilities management. As we explore leading ERP vendors, we’ll assess how well each system aligns with the specific needs of these businesses, paying close attention to ecosystem strength, customization capabilities, and long-term vision.In this episode, our host, Sam Gupta, discusses the top 10 ERP systems for service-centric industries in 2025. He also discusses several variables that influence the rankings of these ERP systems for service-centric industries. Finally, he shares the pros and cons of each ERP system for service-centric industries.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe transformation and Phase 0 planning for SAP ECC are pivotal in setting the stage for a smooth transition to a more agile and future-ready ERP environment. This initial phase focuses on a comprehensive assessment of the existing system landscape, uncovering opportunities for business process enhancements, and crafting a clear strategic roadmap for migration or optimization. Crucial activities include evaluating data readiness, securing stakeholder alignment, and implementing robust governance frameworks to mitigate risks and ensure accountability. The challenge lies in establishing a solid foundation for Phase 0 that minimizes operational disruptions, boosts efficiency, and ultimately maximizes the return on the SAP ECC investment—key considerations for any organization embarking on this critical journey. In this episode, Sam Gupta engages in a LinkedIn live session with Sana Asher, Global Vice President, Integrity Resource Management, to discuss transformation and phase 0 planning for SAP ECC.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textDespite rumors of SaaS’s decline, numerous SaaS companies boasting billion-dollar valuations continue to push innovation, particularly in Payroll and Human Capital Management (HCM). Yet, a paradox emerges as some of these firms, after initially delivering advanced HR features, have rolled back functionality, leaving users disappointed. This raises questions about Personio’s rapid rise: Is its success simply a reversion to managed services, signaling a return to the basics, or does it reflect a long-standing gap in the European market for comprehensive HR solutions? In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Personio’s capabilities. We covered many grounds including where Personio might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Personio.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textERP systems designed for product-centric industries stand out by offering deep, purpose-built capabilities in critical areas such as bill of materials management, shop floor control, warehouse operations, and vendor collaboration. Unlike service-oriented ERPs, which may offer only basic support for procurement or inventory, these platforms are engineered to manage the complexities of direct procurement and end-to-end supply chain workflows. This specialization makes them indispensable for manufacturers, distributors, and businesses dealing in physical goods, where operational precision and integration are key. The systems featured in this list were chosen specifically for their strength in supporting these intricate, product-focused environments, ensuring they deliver the functionality and scalability required to thrive in demanding industrial contexts.In this episode, our host Sam Gupta discusses the top 10 ERP systems for product-centric industries in 2025. He also discusses several variables that influence the rankings of these ERP systems for product-centric industries. Finally, he shares the pros and cons of each ERP system for product-centric industries.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe AI-driven enterprise software landscape is undergoing rapid transformation, shaped by diverging stakeholder priorities and the evolving demands of real-world applications. While analysts focused on R&D highlight the potential of cutting-edge innovations, those examining implementation underscore the need for usability and measurable ROI. This contrast mirrors broader market tensions—investors push for rapid scale and profitability, whereas customers prioritize seamless integration into established workflows. The shift from traditional transactional systems to AI- and data-first architectures introduces new harmonization challenges, yet certain vendors are gaining traction by leveraging agent-based designs that enhance automation and decision-making. Sectors like financial services and healthcare are leading adoption, drawn by clear efficiency gains, while others continue to grapple with integration complexities. Crucially, the success of AI in the enterprise hinges on thoughtful design—embedding agents that complement human roles and generate immediate, operational value. In this episode, Sam Gupta engages in a LinkedIn live session with Hyoun Park, CEO, Amalgam Insights, and discusses current market trends in the AI space.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.