
The holiday season is often described as the most wonderful time of the year. But if you run a product-based business, it can also be one of the most overwhelming. In this solo episode, I'm reflecting on a conversation I had with someone about the holidays and just how much pressure comes with navigating the busiest season of the year as a small business owner. I was talking about how overwhelming it all feels when she asked me a simple question: Does it have to be this hard? It caught me off guard, but it also got me thinking. How much of the stress and overwhelm is simply part of running a business, and how much of it have I come to accept as something I can't change? What would happen if I took a step back and thought more intentionally about the experience I actually want to have? This episode is about questioning the way we've always done things, recognizing where we have more control than we think, and considering whether we can create a different experience for ourselves — even during the busiest time of the year. Because maybe it doesn't have to be this hard.
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