Your GTM Should be People-first Not Company-first

D2C isn’t goals? Lex Winship says D2C has ruined our perception of the word brand. It's not as simple as "be more like them" and it never was. The post B2B Shouldn’t Emulate D2C as a Goalpost first appeared on Content Storytelling And Consulting.

Businesses want control. Uncover why orgs prioritize control over growth, and explore the path to success via empowerment and alignment with Brian Gibson. The post Businesses Don’t Want Growth–They Want Control first appeared on Content Storytelling And Consulting.

Explore the superpower of being 'too much' with Brea Olstead, an Executive Business Partner, challenging norms for a just world. The post Being ‘Too Much’ is Actually a Superpower first appeared on Content Storytelling And Consulting.

Join Lindsay McGuire, Assoc. Director of Content at Goldcast, as we discuss achieving it all with the right people, resources and mindset. The post Yes, You Actually Can Have It All first appeared on Content Storytelling And Consulting.

Parry Headrick, Founder at Crackle PR, says marketing should report to PR for a strong brand narrative. Challenges in execution are explored in this show. The post Marketing Should Report to PR first appeared on Content Storytelling And Consulting.

Most agencies don't offer a trial period like SaaS companies do. Victor Ijidola says his sales process is a lot smoother and faster since he adopted this. The post Even Agencies Should Offer Trial Periods first appeared on Content Storytelling And Consulting.

Bryan Grover believes in novel idea synthesis, ex: creativity isn’t about inventing new ideas but combining old ones in a way nobody has thought of before. The post There is No New Thing Under the Sun first appeared on Content Storytelling And Consulting.

Sabbaticals benefit you? Rest is productive? American work culture is process-obsessed when it should be solutions-oriented? Check out Caroline Brewton’s hot takes on a bold episode of the Unpopular Opinion podcast. The post Taking a Sabbatical Won’t Sabotage Your Career Trajectory first appeared on Content Storytelling And Consulting.

Are you really more likely to be successful as an employee than an entrepreneur? Self-proclaimed intrapreneur, Caleb Whittle, has staked his career on it. The post You Have a Better Chance of Success Being an Employee Than an Entrepreneur first appeared on Content Storytelling And Consulting.

Nick Bennett says we have the wrong mindset on GTM. Often, it’s a company-first approach, but a people-first approach is actually how you’ll thrive. The post Your GTM Should be People-first Not Company-first first appeared on Content Storytelling And Consulting.