
Tara Chapman, LayerOne Basewear: Building a Women's Performance Basewear Line with Limited-Release Tattoo Art
Tara Chapman works in software, and she's building something wildly different on the side. She's developing a line of women's performance basewear in which each launch features original, limited-release tattoo art. The result is gear made for women who move, with art that's as bold as the people wearing it. In this episode of Try and Keep Up, Tara joins me to talk about what inspired the idea, why she's launching in limited runs, and what it takes to grow a creative venture while holding down a career in tech. If you've ever had an idea that felt completely different from the life you've built, this conversation is a reminder that you don't have to choose. You can build the next thing while you're still standing in the current one.
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