Why one passport isn’t enough in 2026 – citizenship expert Alex Recouso

Get Anne's full post-exit playbook in our free newsletter: https://truewealthshow.com/download-guide/You've already made millions. Here's how to actually enjoy it – and what to do with the rest of your life.Anthony Ng Monica and Fintan Costello sit down with Anne Mahlum, founder of Solidcore, which she built to 100 locations before selling for over $100 million.Anne argues the exit isn't the finish line. It's the start of a harder challenge: figuring out what you actually want from your life.She shut down her next business within six months, held out for her $100M exit, gifted her husband millions to remove money from their relationship, and now pushes herself to spend $200K a month.Anne explains the mindset behind her $100M exit, why hustle culture should have an expiry date, and why the greatest luxury money can buy is the freedom to live on your own terms.You'll learn:– How to build the confidence to back yourself– Why Anne held out for a $100M exit– Why she gifted her husband millions– Why she pushes herself to spend $200K a month– Why she shut down her second business within six months– Why hustle culture should have an expiry date– How to prepare for life after an exitAbout Anne Mahlum: Anne Mahlum is the founder of Solidcore, a boutique fitness company she built from scratch to over 100 locations across the US before selling for over $100 million. She is also the founder of Back On My Feet, a national nonprofit, and the author of Outsmart The Odds, forthcoming in 2026. She is a sought-after keynote speaker and angel investor.Follow Anne:- Instagram: @annemahlum- Website: annemahlum.comFollow True Wealth:- Instagram: @truewealthshow- TikTok: @truewealthshow- Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica- Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello- True Wealth website: https://truewealthshow.com/00:00 — Inside Anne Mahlum’s $100M exit01:06 — How to build unshakeable self-belief04:51 — How to raise children around serious wealth09:15 — Why Anne gave her husband millions upfront15:18 — Money, motherhood and financial independence18:56 — Why hustle culture stops working22:29 — The post-exit mistake that cost Anne millions26:09 — When is enough money enough?28:42 — How money gives you the freedom to stop caring33:20 — The double standard facing female founders36:18 — The childhood trauma that fuelled her success41:36 — How much money do you actually need?47:29 — Why Anne forces herself to spend $200K a month57:59 — Why high achievers are addicted to achievement1:16:04 — How to prepare for life after a $100M exit1:19:33 — Why founders should take money off the table1:23:00 — How to turn your disadvantages into advantagesBook a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/#solidcore #entrepreneurship #truewealth

Get our free guide to getting a second passport: https://truewealthshow.com/download-guide-second-passport/Is one passport still enough in 2026?Alex Recouso is the co-founder and CEO of CitizenX, a firm helping high-net-worth individuals build citizenship and residency portfolios.In this episode, Alex explains why more wealthy families are looking beyond a single passport, how citizenship can become a liability rather than an asset, and why he believes a second passport should be treated like insurance: something you need to secure before you actually need it.You’ll learn:• Why relying on one passport creates a “single point of failure”• Where wealthy Americans and Europeans are looking for a Plan B• The difference between citizenship, residency and tax residency• How citizenship-by-investment actually works• Why some passports are becoming more valuable while others are losing value• How to build a passport portfolio around your family, wealth and business• The biggest mistakes people make when buying a second citizenship• Why Alex says you “can’t buy insurance once the house is on fire”Alex also breaks down specific options around the world, from the Caribbean and Europe to Africa and the Middle East, including El Salvador’s $1 million citizenship programme and the changing routes available to wealthy families.If you’ve already built financial freedom, this conversation is about the next layer: creating greater optionality over where you live, travel, invest and build your future.Follow Alex Recouso:CitizenX: https://citizenx.com/X: https://x.com/recousoYouTube: ⁨@citizenx-com⁩ Follow True Wealth:Website: https://truewealthshow.com/Instagram: https://www.instagram.com/truewealthshow/TikTok: https://www.tiktok.com/@truewealthshowAnthony Ng Monica:https://uk.linkedin.com/in/anthonyngmonicaFintan Costello:https://nl.linkedin.com/in/fintancostello00:00 - Is your passport a hidden financial liability?01:29 - Residency vs. citizenship: the strategy wealthy people use03:59 - Why westerners are desperately seeking a "plan B" passport08:23 - The unfair generational advantage of dual citizenship10:41 - The IRS trap: global taxation secrets exposed13:03 - The $1M bitcoin shortcut to fast-track citizenship17:00 - Why European passports are becoming dangerous22:20 - Where wealth is fleeing: the best (and worst) destinations25:29 - The shocking truth about citizenship by investment29:09 - Is your passport losing value? How to predict the future32:39 - The multi-passport strategy used by the ultra-wealthy35:16 - Secret European pathways: ancestry, golden visas & loop-holes39:13 - Unlocking ultimate offshore privacy & wealth protection42:48 - Beware: the illegal schemes ruining citizenship aspirations46:53 - The fastest EU passports & solutions for split families52:46 - The terrifying reality of renouncing your citizenship56:15 - Europe's crackdown: is the EU destroying crypto freedom?58:35 - The ultimate wealth & safety protection playbook01:03:33 - Don't get scammed: how to spot fake passport agents01:07:44 - UAE vs. Europe: the unbelievable shift in passport powerBook a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/#SecondPassport #Citizenship #TrueWealth

Get our full jet-buying guide in our free newsletter: https://truewealthshow.com/download-guide/If you've built wealth, your threat profile has already changed. Here's what to do about it.In this episode, True Wealth hosts Anthony Ng Monica and Fintan Costello sit down with Philip Grindell, former Scotland Yard detective, British intelligence secondee, and founder of Defuse Global. Philip has spent decades protecting politicians, royalty, celebrities and ultra-high-net-worth families from serious threats.Most successful people think security means bodyguards, CCTV and armoured cars. Philip argues that's completely wrong. The real risks often come from the data you unknowingly leave behind, the information your family shares online, and the predictable patterns that make you vulnerable.Along the way, Philip reveals how criminals identify wealthy targets, why deleting social media may actually make you less safe, the simple systems every founder should implement immediately, and the behavioural indicators that separate genuine threats from online noise.You'll learn:- Why successful founders become attractive targets- The biggest security mistake wealthy people make- Why deleting social media could increase your risk- How criminals build detailed profiles of high-net-worth individuals- The simple AI protection system every family office needs- How to tell the difference between a real threat and an internet troll- The exact process Philip uses to assess personal riskAbout Philip Grindell:Philip Grindell is a former senior detective with London's Metropolitan Police and a former British intelligence secondee. Following the assassination of MP Jo Cox, he established and led the UK Parliament's specialist threat assessment team. Today, he is Founder and CEO of Defuse Global, advising royalty, celebrities and ultra-high-net-worth families on personal security and behavioural threat management.Philip’s Security & Threat Management Firm: https://www.defuseglobal.comPhilip’s book Personal Threat Management: The practitioner's guide to keeping clients safer: https://www.amazon.co.uk/Personal-Threat-Management-practitioners-keeping/dp/1788606531Follow True Wealth:- Instagram: @truewealthshow- TikTok: @truewealthshow- Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica- Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello- True Wealth website: https://truewealthshow.com/Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/00:00 — Why success makes you a target04:54 — Why crypto millionaires are being kidnapped09:39 — The biggest security mistake wealthy people make14:48 — Should wealthy people delete social media?20:17 — We found Fintan’s private information online24:02 — Why your phone is more valuable than your wallet27:50 — How AI is changing scams forever31:07 — Why CCTV won’t protect your home34:20 — How to tell if a threat is real36:19 — The 8 warning signs you’re being targeted37:13 — The difference between a “howler” and a “hunter”44:40 — What to do if you think you’re a target48:05 — The difference between threat and risk56:55 — The #1 security rule: trust your intuition#personalsecurity #truewealth #philipgrindell

Get our full jet-buying guide in our free newsletter: https://truewealthshow.com/download-guide/Your family business has survived your lifetime. But will it survive the next three generations?In this episode, True Wealth hosts Anthony Ng Monica and Fintan Costello sit down with Alexander Hoare, partner at C. Hoare & Co. — Britain's oldest private bank, founded in 1692 and still run by the same family over 350 years later.Most successful founders build wealth to pass on. But Alexander has spent decades watching wealthy families destroy what took generations to build — through entitlement, overcomplication, and a failure to think beyond their own lifetime. His family has navigated every economic crisis, political upheaval, and generational transition since the reign of King William III. The lessons are hard-won and rarely shared outside the walls of private banking.Along the way, Alexander reveals why deliberately staying small has been C. Hoare & Co.'s greatest competitive advantage, what the seventh generation got catastrophically wrong, how to raise children who understand stewardship rather than entitlement, and what every founder should do the moment serious money lands in their account.You'll learn:- Why most family wealth is gone by the third generation — and the systems that prevent it- The counterintuitive case for staying small and simple over scaling- What the seventh generation destroyed — and the disciplines put in place afterwards- How to raise children who treat wealth as a responsibility not a right- What to do immediately after a major liquidity event- Why most wealthy people leave writing a will dangerously late- The one value Alexander believes must survive the next 300 yearsAbout Alexander Hoare: Alexander Hoare is a partner at C. Hoare & Co., Britain's oldest private bank, which has been continuously operated by the Hoare family since its founding in 1692. He is the author of The Impact Banker and has spent over 40 years at the bank overseeing its cultural principles, charitable strategy, and long-term vision for generational continuity.Alexander's book The Impact Banker: https://www.amazon.co.ukAlexander on LinkedIn: https://www.linkedin.com/in/alexanderhoareFollow True Wealth:- Instagram: @truewealthshow- TikTok: @truewealthshow- Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica- Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello- True Wealth website: https://truewealthshow.com/00:00 — How one family kept its wealth for 350 years01:24 — The secret to building a 350-year family business04:22 — How one generation nearly destroyed the family wealth06:13 — How to raise children around serious wealth08:54 — Why wealthy children still need ordinary jobs13:23 — The rules that protect a family business for generations15:55 — Why staying small can make your business stronger18:11 — How to build a business that lasts 300 years26:06 — Why they refuse some of the world’s richest clients34:22 — How much money is enough?36:28 — What should you actually do with your wealth?38:24 — What to do immediately after a major exit42:32 — How much money should you leave your children?48:46 — What to do with your money after an exit55:39 — The inheritance mistake wealthy families keep making1:01:28 — How to build a legacy that outlives youBook a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/#generationalwealth #familybusiness #truewealth

Get Steve’s full jet-buying guide in our free newsletter: https://truewealthshow.com/download-guide/Sold your business and thinking about building again? Your second company could be more dangerous than your first.In this episode, True Wealth hosts Anthony Ng Monica and Fintan Costello sit down with Anastasia Koroleva, an entrepreneur who achieved a nine-figure exit and has spent more than a decade studying what happens to founders after financial success.Anastasia explains why experienced founders can still struggle the second time around, including the founder who poured more than $100 million into a business they knew they should have left years earlier. She also reveals why making life too easy after an exit can backfire, how your decision-making changes after selling, and the three founder archetypes that can help you work out what to build next.You’ll learn:- The fastest way exited founders can lose their wealth- Why your second business may be harder than your first- The $100M mistake successful founders can make after an exit- The 3 founder types: Artist, Architect and Allocator- Why founders often make their worst decisions after selling- How to choose work that still motivates you after financial freedom- Anastasia’s unconventional approach to raising ambitious children around wealthAbout Anastasia Koroleva:Anastasia Koroleva is an entrepreneur and exited founder who achieved a nine-figure exit early in her life. After her own second business failed, she spent more than a decade studying successful founders and the psychology of life after an exit, helping entrepreneurs understand what to build, how to make better decisions and how to find fulfilment once money is no longer the main goal.Follow Anastasia:- Instagram: @exitparadox - YouTube: https://www.youtube.com/@ExitParadoxPodcast- LinkedIn: https://www.linkedin.com/in/anastasiakorolevaFollow True Wealth:- Instagram: @truewealthshow- TikTok: @truewealthshow- Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica- Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello- True Wealth website: https://truewealthshow.com/00:00 — Why successful founders fail the second time02:20 — The second-time founder trap05:50 — The fastest way to lose your exit wealth10:42 — Why the “easy” second business often fails16:09 — How to choose what to build next18:35 — The 3 founder types: Artist, Architect and Allocator23:00 — What Elon Musk, Steve Jobs and Peter Thiel do differently30:07 — Why successful founders still need hard problems32:07 — The post-exit path to apathy40:17 — How to make better high-stakes decisions41:18 — Why founders make bad decisions after an exit48:17 — How much of success is actually luck?59:05 — How to raise ambitious children after wealth1:10:50 — Her son became financially independent at 15Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/#truewealth #exitedfounders #entrepreneurship

Get Charlie's full post-wealth framework in our free newsletter: https://truewealthshow.com/download-guide/Subscribe to Charlie's Substack: http://charliepgarcia.substack.com/What's the biggest mistake successful people make after getting rich?In this episode, True Wealth hosts Anthony Ng Monica and Fintan Costello sit down with Charlie Garcia, founder of R360, one of the world's most exclusive communities for ultra-high-net-worth individuals.Charlie built Sterling Financial across eight countries, advised multiple U.S. presidents, and has spent years studying how some of the world's most successful people think about wealth, purpose, family and legacy. This conversation explores what happens after financial success, and why money is often the easiest problem to solve.From investing mistakes and family dynamics to identity, fulfilment and life purpose, Charlie shares lessons gathered from decades spent around exceptional entrepreneurs, investors and wealth creators.About Charlie Garcia:Charlie Garcia is the founder of R360, a private community for ultra-high-net-worth wealth creators and families. He previously built Sterling Financial across eight countries, advised multiple U.S. presidents, and has spent decades studying leadership, wealth creation and human performance.Follow Charlie:- Website: https://r360global.com- LinkedIn: Charlie Garcia- Instagram: @charliespgarcia- Fortunate Fishes podcast: https://www.youtube.com/@FortunateFISHES/videos Follow True Wealth:- Instagram: @truewealthshow - TikTok: @truewealthshow- Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica- Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello- True Wealth website: https://truewealthshow.com/Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/0:00 — Money is Energy: The Psychology of Wealth2:00 — Building Generational Wealth & Legacy (The R360 Mission)4:15 — The Hidden Struggles of Ultra-Wealthy Families6:30 — The FISHES Framework: 6 Forms of Capital Beyond Money9:00 — Communication Breakdown: From Corporate Executive to Real Father11:30 — Teaching Resilience Through Spectacular Failure14:00 — Learning From Sara Blakely: The Failure Framework16:30 — R360 Community: Why 73 Families (Including 9 Billionaires) Got Rejected18:15 — Post-Exit Crisis: What Wealthy Founders Do After Selling20:00 — Charitable Giving Strategy: $100M Foundation Loophole Explained22:00 — Contrarian Value Investing: Focus on Yield, Not Growth24:00 — The CNQ Oil & Gas Play: 18% Dividend in a Crisis26:30 — Warren Buffett's Coca-Cola Strategy: 39 Years of Dividends28:00 — Why Bitcoin Could Hit $15M in 20 Years30:15 — The Trust Fund Trap: How to Structure Inherited Wealth31:30 — Diversification is a Scam: Concentrated Portfolio Strategy33:30 — Trading vs Investing: The $120M Stock Competition Lesson35:30 — When Wealth Creators Lose Half Their Fortune37:00 — Finding a Wealth Manager: The 10-Year Portfolio Test39:00 — The Berkshire Hathaway + 3 ETF Genius Portfolio40:30 — Value Investing Masterclass: The Rolls-Royce Turnaround42:30 — Ranking the 6 Forms of Capital: What Actually Matters44:30 — The R360 Accountability System: How Ultra-Wealthy Families Connect46:30 — When Should You Teach Kids About Money? (Age 5 Blueprint)50:00 — The $100 Gift Experiment: Teaching Kids Philanthropy52:30 — Building Family Foundations: Competing to Give Back54:15 — Work Ethic vs Entrepreneurial Gene: The 10% Rule56:30 — Parenting Philosophy: Only Questions, Never Lectures58:00 — Where to Find Charlie Garcia & Resources#charliegarcia #wealth #truewealth

How can you be the best CEO across every phase of your company?Get Jason's full founder operating system in our free newsletter: https://truewealthshow.com/download-guide/In this episode, True Wealth hosts Anthony Ng Monica and Fintan Costello sit down with Jason Cohen, founder of SmartBear and WP Engine, two companies that went on to become unicorns.But this conversation isn't really about building billion-dollar businesses. It's about how to be the best leader possible at every stage of a business’s growth.From how to make the best decisions, to building a company culture that matters, Jason shares his entire CEO mindset and strategy.He also confesses why stepping down as CEO of WP Engine was one of the best decisions he ever made, what most founders misunderstand about growth, and how to avoid wasting years on the wrong problems.You'll learn:- Why Jason stepped down as CEO of WP Engine- The 3 traps that lead founders into burnout- How to know if you're working on the right thing- Jason's framework for building high-performing teams- A simple hiring technique that reveals cultural fit- How to make better decisions under uncertainty- Why founder ego can become your biggest liabilityAbout Jason Cohen:Jason Cohen is the founder of SmartBear and WP Engine, two software companies that grew into unicorn businesses. He is also the author of A Smart Bear, where he has spent nearly two decades writing about startups, decision-making, leadership and entrepreneurship.Follow Jason:- Website: https://longform.asmartbear.com- X: https://x.com/asmartbear- A Smart Bear: https://longform.asmartbear.comFollow True Wealth:- Instagram: @truewealthshow- TikTok: @truewealthshow- Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica- Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello- True Wealth website: —-link—-Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/00:00 He built two billion-dollar companies – here's how01:11 Your team works on the wrong thing – here's why02:16 The decision that changed everything at 80 people03:02 When you have a choice between money and time04:24 Why WP Engine could become multi-billion dollar05:46 Raising money isn't about growth – it's about freedom06:52 The fundraising strategy nobody talks about08:31 How to screen investors so they don't replace you10:44 Hiring for culture – the reference check technique12:41 The question that reveals who someone really is15:03 Testing for ownership in interviews17:46 The trap every talented founder falls into19:45 Why you burn out doing what you love21:39 The joy-need trap that destroys founders22:34 Burnout isn't weakness – it's a decision you made24:48 How to stop destroying yourself26:54 Bascamp's strategic choice most founders miss27:27 The CTO move that saved his life27:48 "I hate managing people" – and why that matters28:14 Company size changes everything – the rule of 3s32:00 Why difficult conversations get harder at scale33:32 The technique that makes hard conversations easier35:30 What they don't tell you about post-exit life38:09 Money solves money problems – nothing else39:00 The psychology of wealthy founders42:10 What billionaires actually spend money on44:33 The mistake founders make with wealth47:50 The 30-day ritual that changes how you see51:55 "Two big things but not three" – the real constraint53:42 Your company is your baby – brain scans prove it55:01 22 out of 23 founders experience this after exit56:50 What happens to founders who can't find the next thing59:53 SmartBear taught him about burnout – the hard way1:00:15 Culture is strategy – not soft stuff1:01:17 What he learned from each exit1:06:40 Find your unique intersection – that's your advantage1:08:26 Building a book system instead of a business1:14:21 The irrelevance clock starts ticking#wpengine #entrepreneurship #truewealth

Get our free newsletter: https://truewealthshow.com/download-guide/How do you sell to billionaires and the world’s biggest companies?Anthony Ng Monica built and sold an eight-figure business after landing clients including Walmart and some of the world’s largest retailers. In this episode, he breaks down the 5 sales lessons that helped him do it.From sending 727 emails to close Walmart, to the psychology he uses when selling to billionaires, Anthony shares the unconventional tactics he’s learnt from years of high-stakes sales.You’ll learn:• Why it took 727 emails to close Walmart• How to follow up without becoming annoying• Why Anthony sometimes prefers cold outreach to an introduction• How to take control of complex sales• Why you shouldn’t sit opposite someone in a sales meeting• How Anthony gets the attention of almost impossible-to-reach prospects• The unconventional strategy he used to break into huge global companiesIf you’re a founder, entrepreneur or salesperson looking to close bigger deals, this episode is for you.About Anthony Ng Monica:Anthony is an exited tech entrepreneur and co-host of True Wealth. He founded B2B SaaS company Swogo at 21, scaling it across 40+ countries and working with brands including Walmart and Sephora before exiting for eight figures to 1WorldSync.Today, he is Founder & CEO of Daily Body Coach and advises high-growth technology companies.Follow True Wealth:Instagram: @truewealthshowTikTok: @truewealthshowAnthony on LinkedIn: /anthonyngmonicaFintan on LinkedIn: /fintancostelloTrue Wealth website: https://truewealthshow.com/Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/00:00 I sell to billionaires – my 5-step sales strategy01:12 Why mastering sales can change your life02:38 How to earn the right to be in the room06:59 Why cold outreach can beat warm introductions09:01 The follow-up strategy that closes more deals13:40 How top salespeople control the buying process19:41 Ask the uncomfortable question23:25 The meeting before the meeting27:53 The psychology of selling to powerful people29:24 727 emails to close one Walmart deal34:07 Why “no” doesn’t mean the deal is dead37:03 What people really mean when they say they want something38:08 How to break into enterprise companies41:16 The pricing strategy that gives you more leverage44:05 How to hire exceptional salespeople50:44 Anthony’s 5-step sales strategy#truewealth #sales #entrepreneurship

Get our complete jet-buying guide for free here: https://truewealthshow.com/download-guide/Why are so many wealthy founders suddenly building personal brands?In this episode, True Wealth hosts Anthony Ng Monica and Fintan Costello sit down with Sam Parr, founder of Hampton and co-host of My First Million.After selling The Hustle for tens of millions, Sam realised something surprising: his audience and personal brand became even more valuable than the business itself. This conversation is a masterclass in leverage, influence, media and long-term opportunity.Sam breaks down the exact systems he used to build one of the most recognisable founder brands on the internet, why consistency beats talent, and how becoming known creates compounding advantages in business, investing and life.You’ll learn:- Why personal brands become more valuable post-exit- The 3 fundamentals behind a strong personal brand- Sam’s framework for turning attention into opportunity- The hidden ROI of becoming known online- How to master new skills faster- The biggest investing mistakes wealthy founders make- Why consistency matters more than talentAbout Sam Parr:Sam Parr is the founder of Hampton, a private network for high-growth founders, and co-host of My First Million. He previously founded The Hustle, which was acquired by HubSpot, and has built one of the most influential founder-led media brands on the internet.Follow Sam:- X: https://x.com/theSamParr- Hampton: https://joinhampton.com- My First Million: https://www.youtube.com/@MyFirstMillionPodFollow True Wealth:- Instagram: @truewealthshow- TikTok: @truewealthshow- Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica- Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello- True Wealth website: https://truewealthshow.com/Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/00:00 — Sam Parr’s personal brand playbook02:01 — The surprising value of a personal brand06:48 — How to build a successful podcast10:37 — How to grow on social media11:40 — The fastest way to get good at content18:01 — The biggest personal branding mistake20:43 — Why podcasts are more powerful than social media25:16 — How The Hustle grew to 2 million subscribers27:04 — Why Sam didn’t use his personal brand to launch Hampton30:26 — Sam’s framework for a successful life34:56 — What 1,000 podcast interviews taught Sam about success39:14 — The biggest money mistake successful founders make43:12 — What Sam stopped doing after getting rich47:36 — How Sam defines success after selling his company55:15 — How Sam Parr invests his money59:43 — How multi-millionaire founders go broke1:01:35 — Why Sam started another company after his exit1:04:51 — The best investment Sam Parr ever made#samparr #myfirstmillion #truewealth

What can one of the world's most competitive industries teach you about business?After more than 20 years in the gambling industry, Fintan Costello has worked at Paddy Power, PokerStars and Google, before building and selling a gambling business for over $50 million.In this episode, he shares the 7 biggest business lessons that changed how he thinks about marketing, customer acquisition, competition and long-term growth.Whether you're building a startup, leading a team or scaling an established business, these are practical lessons you can apply immediately.You'll learn:• Why great brands don't win — the basics do• How PokerStars became more trusted than people's banks• Why companies were paying $160 per click• The one metric every founder needs to understand• Why owning your audience is a competitive advantage• How to stay ahead when competitors copy everything you do• Why the best businesses zig when everyone else zagsAbout Fintan Costello:Fintan Costello is an entrepreneur, investor and exited founder. Over the past two decades, he's built, scaled and sold businesses across online gambling, fintech and digital media, including the $50m sale of BonusFinder. He is also an Independent Director at Gambling.com Group (NASDAQ: GAMB). His career includes senior roles at Paddy Power, PokerStars, Google and Saxo Bank, giving him a unique perspective on growth, marketing and business strategy.Follow True WealthInstagram: @truewealthshowTikTok: @truewealthshowAnthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonicaFintan on LinkedIn: https://nl.linkedin.com/in/fintancostelloTrue Wealth website: https://truewealthshow.com/Book a direct call with Anthony at Daily Body Coach: https://www.dailybodycoach.com/00:00 — 7 lessons from 20 years in gambling01:55 — How Fintan built and sold a $50M business03:04 — Why the basics beat great branding06:46 — Why PokerStars was more trusted than banks09:59 — The $160-per-click marketing lesson18:48 — Why you need to own your audience26:21 — Why aggression is a business strategy29:33 — Why you should let competitors copy you34:56 — Zig when everyone else zags39:13 — Why regulation can be your biggest advantage43:04 — Knowing when to sell your business48:50 — Why you need to be willing to walk away52:22 — Fintan’s 7 business lessons#business #entrepreneurship #marketing #truewealth