Trend Talks by Stendahls - Accessible Design

Are we finally building cars for real life?In Episode 5 of Trend Talks by Stendahls, our hosts – Kaj Leissner, Agency Director, and Karin Engdahl, Group Brand Director at iO – sit down with David Green, Vice President of Strategy, Products & Offer at Lynk & Co, to talk about the everyday realities behind ‘reinventing mobility’: the tech that helps, the features people actually use, and the adoption cycles that shape what reaches the road.In this episode, we dig into:AI in the car: why voice assistants still need workCross-platform experiences (car, phone, office) and why they still breakCustomer feedback in the car: embedded apps, rapid fixes, and over the air updatesCar sharing done for real life: digital keys, access, and the surprising origin of the first digital key“Hey Honk”: a friendlier horn for electric vehiclesBrand trust, design decisions, and what “smart value” really means todayReady to rethink how we move? Watch the episode now, share your thoughts in the comments, and subscribe for more Trend Talks.

What happens when a car brand stops talking about performance—and starts focusing on people? In Episode 4 of Trend Talks, Gustaf Gunér, Head of Brand Design at Zeekr, joins this episode’s hosts: Kaj Leissner, Agency Director, and Karin Engdahl, Group Brand Director at iO, to discuss how the automotive world is being reshaped by branding, design, and rapid innovation.From Zeekr’s debut at CES 2025 in Las Vegas earlier this year to the return of physical buttons, we discuss:Why design must start with emotion and end with experienceThe rising power of Gen Z and experience - driven consumersHow Zeekr bridges East and West to build a global brand- The comeback of tactile designWhether you're in automotive, branding, or digital product development—this episode gives you a fresh take on what’s next.

"If you don’t use it, you’ll be out of business in 10 years." In this episode of Trend Talks, hosts Kaj Leissner and Kim Niklasson sit down with Fredrik Magnusson, Product Owner at Epicz lab, to discuss the industrial metaverse and its potential to revolutionize industries. 🎧 Key discussion points: Why even small businesses can’t afford to ignore it How digital twins are driving innovation Why even small businesses can’t afford to ignore it

"What’s the biggest barrier to accessibility? (Hint: it’s not the cost)"   In this episode of Trend Talks by Stendahls, our hosts Kaj Leissner and Sara Lerén sit down with Anette Andersson from the Swedish Accessibility Association to explore the surprising truths about accessibility.   We tackle questions like: What’s Sweden’s accessibility score on a scale of 1–10? Are we doing enough? Is universal design realistic—or is “one design to rule them all” a flawed idea? Why are robot pets becoming part of the conversation? This talk is about more than compliance — it’s about creating a better, more inclusive world for everyone.

"Will people who don’t work for AI-powered companies lose their jobs?" Introducing Trend Talks by Stendahls, a podcast made for people like you, who want straightforward insights into the latest tech and marketing trends. Each episode brings you real-world examples and expert opinions, without the jargon. In our first episode "AI is Everywhere" we kick off with a bold question: Is the AI honeymoon over, or are we just getting started? Drawing on insights from industry leaders, we discuss everything from AI’s role in Europe to the importance of trust and transparency, especially as European legislation tries to keep up the pace. And let’s not forget the question on everyone’s mind: with AI’s rising energy costs, who’s going to pay for it? Join AI Strategy Lead Christofer Falkman together with Kim Niklasson and Kaj Leissner for an honest talk about AI’s impact on work, privacy, and daily life.