Part 2: Bringing on IC's with Michele Schwartz

Do you hear the words SEO and think "NOPE - that doesn't apply to me!" or "That sounds like it's way to complicated to worry about." Think again! Krystal Eicher visits with Michele Schwartz regarding SEO - search engine optimization - and why it is so important to the success of your business and building your client base. Basically, if you have a website and you want to drive organic traffic to it - listen up! For more on this episode visit https://blog.kinshiptravelacademy.com/travel-biz-ceo-seo-what-it-is-and-why-you-should-care/ (https://blog.kinshiptravelacademy.com/travel-biz-ceo-s…-you-should-care/)

On this week's episode Krystal Eicher has a conversation with Dana Zificsak. They talk about the 3 steps it an agent needs to focus on to take their client from Quote to Close. In her 8 years as a travel agent, Dana has booked thousands of vacations for clients and developed and delivered training programs for travel professionals. A teacher at heart, prior to joining the travel industry, she taught Spanish for 10 years. Just like how she used to break down the Spanish language for her students, she breaks down the language of sales and marketing so agents can close more bookings.  She teaches a step-by-step quoting and closing process to help you close more sales.  Every Monday, she sends out 3 post ideas to get your social media content going for the week. Sign up here: https://bit.ly/3b83MCz (https://bit.ly/3b83MCz)  To learn more about what Dana and Krystal have been collaborating on visit https://travelagentbusinessbundle.com (https://travelagentbusinessbundle.com) For show notes and transcripts visit https://blog.kinshiptravelacademy.com (https://blog.kinshiptravelacademy.com)

Welcome to Season 3 of Travel Biz CEO. Starting this season off with Wendy Guth's talk on how to cultivate and develop Grit and employing that in managing your business. As a travel advisor, you have to be tough. It's important to develop grit in your personality so that when things get tough, you can handle them with ease. In this episode Wendy shares some tips on how to cultivate grit as a travel advisor and how it will make your life easier in the long run! This talk originally aired as the opening for our Grow Your Travel Business Summit. You can register for this free online event and catch the replays at https://kinshiptravelacademy.com/grow-your-travel-business

On this weeks episode Krystal, Wendy and Ashley conduct a round table conversation focused on discussing and presenting the various aspects of your business and your business plan with those people in your life who make an investment in your company; whether that be yourself, family members or outside investors. You can learn more about KTA and this episode by visiting our https://wp.me/pcWNB2-7o (blog).

In this episode Krystal Eicher encourages agents to really assess and understand who their clients are and how doing that will help you serve them better. For more on this episode visit https://blog.kinshiptravelacademy.com/?p=452&preview=true (https://blog.kinshiptravelacademy.com/who-is-your-person/)

In this episode Krytsal Eicher and Wendy Livingston-Guth discuss a purpose driven life and how that can help you with purpose driven profits in your travel business. For more on this episode and to learn more about Kinship Travel Academy visit https://blog.kinshiptravelacademy.com/?p=448&preview=true (https://blog.kinshiptravelacademy.com/travel-biz-ceo-purpose-driven-profits/)

In this episode Krystal Eicher talks through the thought process agents should consider before they decide to place a Facebook Ad. For more information on this episode and more visit https://blog.kinshiptravelacademy.com Meet your podcast hosts: Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage entrepreneurs to embrace the role of CEO in their business by learning to balance their marketing, business systems, and mindset. You can learn more about them and their program at http://www.kinshiptravelacademy.com (www.kinshiptravelacademy.com). As always you can continue the conversation at www.facebook.com/groups/TATMwKinship

Join us today as Krystal talks about what Travel Advisors can learn and incorporate into your business from the beloved Fred Rogers. This Podcast was inspired by the podcast, Finding Fred, released last year. For more about this podcast including show notes and transcript visit: https://blog.kinshiptravelacademy.com

In 2019 Ashley Metesh-McCoy submitted her application for ASTA (American Society of Travel Entrepreneurs) Entrepreneur of the Year. The application was submitted on behalf of the program that she developed for her new independent contractors at her host agency Kinship Vacations. We hope you enjoy this episode. For more on Ashley visit https://blog.kinshiptravelacademy.com/part-3-bringing-on-ics/ To learn more about the Travel Joy Templates she created for Kinship Vacations visit https://kinshiptravelacademy.com/traveljoytemplates To learn more about Kinship Travel Academy and its membership program visit https://kinshiptravelacademy.com/ktamembership

This week is Part 2 of our 3 part series on bringing on IC’s into your travel business.  Last week we were joined by Denise Lorentzen of Dreams Consulting, where we dug into the the path that led Denise to bringing on IC’s. We got into who this is a good business model for, who it isn’t for and what makes people like Denise thrive in this role.  Same questions, same topic, but very different business model and approach, this week we are joined by Michele Schwartz of Making Memories Travel. Also a KTA member, Michele has a unique style of bringing on IC’s to her team. So enjoy this part 2 episode of bringing on IC’s to your travel business.  For more information about Michele check out the blog post for this episode here: https://blog.kinshiptravelacademy.com/?p=407&preview=true (https://blog.kinshiptravelacademy.com/travel-biz-ceo-p…michele-schwartz/)