How to Turn Events Into Revenue Machines

In this empowering solo episode, Transform My Dance Studio host and DSOA CEO Olivia Mode-Cater flips the script on recital season. What if your recital wasn't just a show—but your studio's biggest retention and revenue driver? Olivia dives into how to make your recitals a celebration that's as profitable as it is meaningful. You'll learn exactly how to turn your biggest event into a loyalty-building, memory-making machine that keeps families coming back year after year. From tiered ticket pricing to program shout-outs and backstage busy bags, Olivia shares five simple yet powerful strategies to boost your bottom line and create a more joyful, stress-free experience for families. If you've ever said, "My recital just breaks even," this episode is your permission slip to think—and charge—like a CEO. You'll learn: Why "break-even" recitals are costing you money and momentum The psychology behind premium seating and tiered ticket pricing How to use your recital program as prime real estate for new revenue The genius of "on-stage shoutouts" and why families love them Creative ways to involve teens while adding value for parents How to design "Backstage Busy Bags" that delight dancers and drive profit The mindset shift that transforms your recital from event to experience How every upsell can also increase loyalty and reduce family stress Why the small details are what keep families coming back year after year Olivia's one action step to make this your most profitable recital yet If you have been just breaking even or losing money on your recitals, this one is for you! Join our growing community of people just like you inside our free Facebook group. Click here to join!  

In this empowering and refreshingly honest episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor Nadine Selinger to talk about a topic many studio owners would rather avoid: their numbers.  Nadine shares her journey from "QuickBooks was like poking me in the eyeballs" to celebrating her Financial Fridays, proving that mastering your finances isn't about being a math person. It's actually about about confidence, systems, and clarity.  Together, Olivia and Nadine unpack how studio owners can move from financial avoidance to financial control, and why profitability doesn't make you less passionate, it makes your purpose sustainable.  Whether you're terrified to open QuickBooks or already tracking every dollar, this conversation will help you face your numbers, strengthen your team, and build a studio that serves you, not the other way around.  You will learn:  Why most studio owners avoid their finances — and how to break the cycle  The four financial habits that shift you from chaos to control  How to make budgeting as creative as choreography  The mindset shift that turns "bad news" into better decisions  How to calculate your profit margins — and what 20% really looks like  Why "it's not personal, it's business" is a form of leadership, not coldness  Practical ideas for getting your team invested in revenue goals  How to gamify finances to motivate staff and celebrate wins  The ultimate reason to get your money right: freedom for your family and your future Whether you're terrified to open QuickBooks or already tracking every dollar, this conversation will help you face your numbers, strengthen your team, and build a studio that serves you, not the other way around.  Join our growing community of people just like you inside our free Facebook group. Click here to join!  

In this game-changing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor Nadine Selinger, owner of Dance City in Regina, Saskatchewan. Nadine opens up about her wake-up call moment, when running on exhaustion and relying only on tuition was no longer sustainable. She shares the practical (and profitable) revenue streams that transformed her studio, her team, and her financial future. Whether you're stuck at "tuition covers the bills" or ready to stack new streams of income, this episode will show you that profitability doesn't mean nickel-and-diming—it means adding real value for your families. What you'll learn: Nadine's turning point from burnout to growth Why tuition should never be your only reliable source of income The first additional revenue streams Nadine added—and why they worked How events, summer camps, and merch became huge profit drivers Why private lessons and daytime programs can unlock hidden revenue How to avoid burning out your staff with too many new ideas The difference between "charging more" vs. "adding more value" Transparent pricing strategies that stop families from feeling nickeled-and-dimed Why investing in team is the real key to scalability How to systemize new streams so they become rinse-and-repeat If you're ready to stop hustling harder and start getting smarter with your revenue, this conversation is a must-listen. Join our growing community of people just like you inside our free Facebook group. Click here to join!

In this insight-packed episode, Olivia Mode-Cater sits down with Andy Seely, CEO of Creatively Disruptive, to reveal how dance studios can grow profits without piling on the stress. If you've ever felt trapped in the cycle of "doing it all" and still hitting a revenue ceiling, this conversation is your wake-up call. Andy shares how the most successful studio owners stop thinking like technicians and start thinking like CEOs — building teams, pricing for value, and embracing technology that keeps them ahead of the curve. You'll hear: Why staying the "hub of the wheel" in your studio guarantees burnout The pricing strategy that actually attracts more students when you charge more How to stop chasing shiny new revenue streams and maximize what's already working Why "marketing" is really just "communicating with your community" How AI tools are changing the game for lead conversion and parent communication The single mindset shift that unlocks hundreds of thousands in revenue growth Why you don't need more students — you need more profit per student How to build a team that carries your culture, values, and mission with you What to do when it's 3am and you feel like you're carrying the studio alone One bold step you can take today to transform from stressed teacher to confident CEO If you're ready to step off the hamster wheel and build a studio that thrives without draining you, this episode is your roadmap. Join our growing community of people just like you inside our free Facebook group. Click here to join!  

In this solo episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater reveals why most studios lose nearly half of their students every year—and how the top-performing studios break the cycle with retention strategies that actually work. Drawing lessons from gyms, preschools, and Inner Circle members, Olivia shares practical, real-world tactics that you can apply immediately to stop "leaky bucket syndrome" and grow with confidence. Whether you've been stuck on the enrollment hamster wheel or scrambling to re-recruit at recital time, this episode will challenge you to rethink your retention and give you simple, doable steps to keep more students for the long haul. What You'll Learn: Why focusing only on new enrollments creates "leaky bucket syndrome" Retention secrets borrowed from gyms and fitness studios The surprising role preschools and childcare centers can play in your retention strategy How to use newsletters, milestone celebrations, and theme months to boost loyalty Why your onboarding system matters more than your trial week The "plus-one / minus-one" scorecard every parent keeps in their head How to track retention month-to-month to spot patterns before it's too late Examples of Inner Circle studios crushing retention with creative ideas Why small, doable actions matter more than grand plans The one next step you should take today to strengthen your studio's future Join our growing community of people just like you inside our free Facebook group. Click here to join!  

In this insightful deep dive episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater is joined by Inner Circle mentor and powerhouse studio owner, Kelli Leighton, to unpack the strategies that keep dancers and their families coming back year after year. From rec students to competitive teams, Kelli reveals the systems and mindset shifts that have helped her studio create a fiercely loyal community. Forget scrambling for last-minute re-enrollments, this episode shows you how to weave engagement and retention into every part of your season. You'll hear: Why re-enrollment is never a one-day event (and what to do instead) How to run an "Epic Week" that celebrates progress and builds confidence The one-on-one goal setting strategy that keeps competitive dancers engaged Why welcome bags aren't just fun—they're a retention powerhouse How to turn your End-of-Season Bash into your biggest re-enrollment driver The simple language shift that reframes "retention" into "engagement" Data-driven insights to help you plan smarter and market better Mindset shifts that make retention feel like offense, not defense Whether you're just starting out or scaling a multi-program studio, you'll walk away with practical tools and fresh inspiration to keep your families committed for the long haul. If you're ready to transform your feed into a retention powerhouse, this episode is your invitation to take the leap.  Join our growing community of people just like you inside our free Facebook group. Click here to join!  

In this short and powerful episode of the Transform My Dance Studio In this candid and empowering episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater is joined by Inner Circle mentor Kelli Leighton for a real talk on student retention, re-enrollment strategies, and building a culture families can't imagine leaving.  Kelli opens up about her early years as a studio owner—when she didn't even know the word "retention"—and the wake-up call that forced her to rethink everything. From creating inclusive pathways for beginners to structuring engaging programs for teens, Kelli shares how she built a thriving studio community where every dancer feels they belong.  Whether you're struggling to keep recreational dancers, facing parental pressure about level placements, or wondering how to engage senior students, this conversation will give you the clarity and confidence to build loyalty season after season.  What You'll Learn In This Episode:  Why focusing on why kids stay matters more than why they leave  How to design programs that serve both recreational and competitive dancers  The secret to building belonging: "It's brave to be a beginner"  Why letting some families go is essential for protecting your community  Practical strategies to boost re-enrollment before recital  How to handle parent expectations about leveling up each year  Engagement tips that actually work for teens (and why music & trends matter)  The role of brand identity in building loyalty and confidence  Why clear communication beats assumptions with parents every time  How retention transforms not just your business, but your culture   If you're ready to stop the enrollment hamster wheel and finally build a studio families stay with year after year, this episode is for you.  Kelli Leighton is the owner and artistic director of Leighton Dance Project in Folsom, California. A mom of four and an Inner Circle mentor, Kelli is known for building a studio culture rooted in connection, community, and belonging. She's passionate about creating pathways for every dancer—whether recreational or competitive—and helping studio owners strengthen retention through systems, engagement, and heart-led leadership. Join our growing community of people just like you inside our free Facebook group. Click here to join!

In this short and powerful 10 Minute Marketing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater drops a marketing truth bomb that could transform the way you approach your social media.  If your posts only speak to strangers, your current families will start to feel like strangers too. Olivia shares her own lessons learned about balancing recruitment with retention, and how showcasing community, student wins, and behind-the-scenes stories builds trust, belonging, and loyalty.  Through practical examples and easy-to-implement strategies, you'll discover how to stop chasing new enrollments with every post and instead nurture the thriving community that fuels long-term growth.  What You'll Learn in This Episode:  The critical 80/20 social media balance every studio owner should follow  Why "nurture content" (not constant selling) actually drives more enrollments  The difference between transactional posts and transformational storytelling  How to capture and share student wins that boost belonging and retention  The power of micro-influencers in your own community—and how to leverage them  Simple recurring post ideas ("Family Friday," "Why We Dance Wednesday") to build consistency and connection  Why belonging content creates ripple effects of trust, shares, and referrals  The marketing audit every studio owner needs to do on their feed—today   If you're ready to transform your feed into a retention powerhouse, this episode is your invitation to take the leap.  Join our growing community of people just like you inside our free Facebook group. Click here to join!

  In this high-impact episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle coach and veteran studio owner Paige Sayegh, who has mastered the art of student retention at scale. With 715 students and a thriving culture built over 31 years, Paige reveals the exact systems, touchpoints, and community-building strategies that keep families coming back year after year.  From surveys that actually get answered to the small details that make every child feel seen, Paige proves that retention isn't luck—it's intentional. If you've ever blamed drop-offs on cost or scheduling, this episode will challenge you to look deeper and rethink how you connect with students, parents, and staff.  You'll hear:  The surprising (and subtle) reasons students really leave dance studios  Why belonging and transformation matter more than pricing or scheduling  How to design a customer journey that keeps families engaged for years  Paige's "breadcrumb strategy" that ensures students always have a next step  Real examples of community events that build loyalty outside the studio walls  How to engage your staff so retention becomes everyone's responsibility  The bold program shifts that stopped enrollment drop-offs in their tracks  Why today's families crave "quick wins" and how to deliver them without sacrificing quality  Paige's #1 bold move every studio owner should take if retention is struggling   If you're ready to stop crossing your fingers at re-enrollment time and start building a culture of loyalty, this episode is your playbook for retention that lasts.  Join our growing community of people just like you inside our free Facebook group. Click here to join!

Behind every great studio is a story of transformation and this podcast is here to help you write yours.  But The Transform My Dance Studio Podcast is also stepping into its own transformation. In this new chapter, we're thrilled to officially welcome Olivia Mode-Cater as your host. Olivia goes beyond business tips to bring you the tools, stories, and inspiration that help studio owners not only grow their businesses, but also experience more joy, freedom, and fulfillment in their studio lives. This is your invitation to want more, to do more, and to become more, in and out of the studio. Join host Olivia Mode-Cater, CEO of the Dance Studio Owners Association, as she shares unfiltered conversations, expert insights, and powerful strategies to help you grow your studio without losing the magic. Whether you're dreaming of opening your first studio or scaling an empire, this podcast is your lifeline for leadership, clarity, and community. Ready to transform? Tune in every Monday! We have also saved you a seat in our growing community of people just like you inside our free Facebook group. Click here to join!