The Power Of Instinct In Business And Life with Leslie Zane | 214

THE Alison Armstrong returns to our show to continue what was a wildly popular discussion earlier in the year where we talked about men, because when we stopped recording I had more questions than I had even started with. This time around we are talking all about women, and how our needs and behaviors affect those around us.  Alison Armstrong’s exploration of human behavior began in 1991, with her decision to study men. She says she thought it would take her a few months to learn everything worth knowing about them, and ended up being surprised by many of her findings. Over the years, her success in understanding men naturally led to studying women’s behavior and making vital connections between the two, which we’re going to dive into today. As a sought-after speaker and thought-leader, Alison has been giving millions of people access to more fulfilling lives, loving relationships, stronger families and productive organizations and her philosophy and approach are referenced and taught by other well known authors, speakers, business consultants and therapists. Here’s what I know for sure: The only place I’m interested in leading anyone is back to themselves. To the part that lives inside you and me, and every one of us – the part that knows who you are and gets to decide who gets your best. Instinct, inner knowing, gut feeling – I don’t care what you call it, but I do care that you listen to it. As Alison says, honor yourself first, or all else is lost. Connect with Alison: Website: www.alisonarmstrong.com  IG: @thealisonarmstrong FB: https://www.facebook.com/understandmen  Like what you heard? Please rate and review  Thanks to our This Is Woman’s Work Sponsor: Book your in depth virtual visit with the menopause and perimenopause medical experts at Midi Health by going to joinmidi.com - they accept most major health insurance plans! 

On this episode of TIWW I share (ok rant) some of the things we still find ourselves saying in the year 2024. These are things we’re all hearing and probably saying – mostly out of habit or because we can’t think of what else to say – but regardless of the reason we should absolutely stop saying. Immediately. Like right fucking now. We make an agreement with each other that these phrases and questions will no longer fly out of our mouths, and maybe that we’ll even encourage others to stop when they fly out of theirs. In preparation, I polled a bunch of women, and here are the things that make it into the top of our “Stop Saying That” list. Feel free to forward this episode to your moms, aunts, cousins, coworkers, friends – all the people who are still saying these things.  You don’t owe anyone explanations about your life and choices. And we can’t prevent people from saying stupid shit, as much as I wish we could. So make kindness your go-to and fuck off your sidekick. Like what you heard? Please rate and review  Thanks to our This Is Woman’s Work Sponsor: Email [email protected] to learn more advertising on the This Is Woman’s Work podcast and to schedule your spot today. Want hundreds of thousands of people to learn about your offering? Let us help you take it to the next level!

A fair warning before we dive into this conversation – once you see it, you won’t be able to unsee it. Our guest is Jessica Calarco, a Sociologist and Associate Professor at the University of Wisconsin-Madison. She’s an award winning teacher, a leading expert on inequalities in family life and education, and the author of Holding it Together: How Women Became America’s Social Safety Net. Jessica has written several books, as well as for the New York Times, the Washington Post, the Atlantic, and CNN and she’s here today to talk about the downsides of women “holding it together” The time has come for us to value the essential care work that’s being done by women – not just by saying nice things or thanking moms in awards speeches, but in ways that really matter. Let’s be a country that takes care of the people who care for its people. I won’t say that being a caregiver is woman’s work, but I will say that making sure our caregivers are being taken care of absolutely is. Let’s lighten the load for them, for us, for women. Connect with Jessica: Book: Holding It Together: How Women Became America’s Safety Net Website: https://www.jessicacalarco.com/  Like what you heard? Please rate and review  Thanks to our This Is Woman’s Work Sponsor: Book your in depth virtual visit with the menopause and perimenopause medical experts at Midi Health by going to joinmidi.com - they accept most major health insurance plans! 

When we market our business we know the outcome we want, but how many of us truly understand what our potential clients or customers want? Do we understand how they make decisions? On this episode our guest talks about the Age of Instinct and how we can and should adapt our marketing efforts in a way that actually influences people. Joining us is Leslie Zane, award-winning marketer, TEDx speaker and recognized authority in harnessing the instinctive mind to accelerate brand and business growth. Founder and CEO of Triggers, the first brand consulting firm rooted in behavioral science, Leslie champions the primacy of the instinctive mind in brand decisions. She is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life and her groundbreaking contributions have deepened our understanding of human decision-making and unlocked the elusive formula for accelerating brand and business growth. How can you leverage Growth Triggers in your business, in your communities and in your life? Because let’s face it, it’s not just business owners that are trying to get other people to do what we want. Every single one of us has a brand – and we’re all out there marketing it. We’re living billboards for our values, our beliefs, and our choices. Connect with Leslie: Book: https://thepowerofinstinctbook.com/ Website: https://lesliezane.com/  TedX: https://www.ted.com/talks/leslie_zane_the_hidden_link_between_success_and_the_subconscious/up-next  Like what you heard? Please rate and review  Thanks to our This Is Woman’s Work Sponsor: Breathe better with AirDoctor, the air purifier that filters out 99.99% of dangerous contaminants (allergens, pollen, pet dander, dust mites, mold spores and even bacteria and viruses) so your lungs don’t have to. Visit airdoctorpro.com and use my promo code: TIWW to get up to $300 OFF air purifiers and a free 3 year warranty (and additional $84 value).

Ozempic is a hot topic these days. So many podcasts are bringing medical experts on their shows, but on this episode of This Is Woman’s Work I share my very own internal debate about trying Ozempic.  I have never taken any weight loss medication before, but I am considering it. There are many reasons why I want to, and many reasons why I don’t.  You’ll have to listen in to hear me share my thought process, the internal dilemma, and some considerations as I make this personal decision for myself. Because that’s ultimately what this is; a personal decision of what I feel is best for my own body. I’m not taking it lightly and no matter what I decide, it’s time we stop obsessing about the choices people make with their own bodies.  Like what you heard? Please rate and review  Thanks to our This Is Woman’s Work Sponsor: Book your in depth virtual visit with the menopause and perimenopause medical experts at Midi Health by going to joinmidi.com - they accept most major health insurance plans! 

Do you feel good… naked? Serious question. When you’re in the shower, getting ready, standing in front of a mirror, laying in front of, or on top of someone – do you feel good? Our guest is Chardét Ryel, a wellness entrepreneur and behavior change specialist who helps women celebrate their bodies, magnify their voices and live life boldly. After 10 years as a certified Personal Trainer and nutritionist, Chardét is now the host of The Feel Good Nakd podcast, where she shares a path to well-being that goes well beyond the scale. It has been reported that over 90% of women feel dissatisfied with their bodies so I think it’s pretty clear it’s time for a revolution that ends with us feeling good naked. And even more importantly, this revolution will require risk, courage, vision, integrity, a willingness to do hard things, and strong relationships – how do I know that? Well, because it’s what all revolutions require.  Connect with Chardét: Website: www.feelgoodnakd.com  For women leaders and entrepreneurs looking for support and unfiltered information, visit: https://herfirst3years.com/  Like what you heard? Please rate and review  Thanks to our This Is Woman’s Work Sponsor: Breathe better with AirDoctor, the air purifier that filters out 99.99% of dangerous contaminants (allergens, pollen, pet dander, dust mites, mold spores and even bacteria and viruses) so your lungs don’t have to. Visit airdoctorpro.com and use my promo code: TIWW to get up to $300 OFF air purifiers and a free 3 year warranty (and additional $84 value).

If you’re looking for some encouragement to chase your dreams, if it’s time for you to take that shot, or if you’re just looking for some energy to make it through your day, this is the episode for you! Judi Holler is a fire starter, an energy shifter, the ultimate hype woman, one of my favorite people to follow on IG, and she’s moving audiences worldwide to take massive action in their lives and businesses. For the last decade, Judi has built an enterprise that includes a robust keynote speaking business, a top podcast, Speaker Training, and a best-selling book. Each year, Judi shifts energy in convention centers and ballrooms worldwide with audiences of 50 - 50,000 with her motivational, inspiring, and transformational keynote experiences.  If speaking is the dream you want to holler at, there isn’t anything out there that I’d recommend more than Judi’s Speaker School - you get lifetime access to hours of training, 6 live calls with Judi and top industry experts, 50+ pages of printable worksheets, legal documents, and the speech writing framework you need to knock people’s socks off! You can pay in full or over three months, and you get $450 off when you use promo code TIWW. Don’t waste another minute worrying and overthinking… it’s time to HOLLER AT YOUR DREAMS! Connect with Judi: Website: https://judiholler.com/  IG: https://www.instagram.com/judiholler/  Like what you heard? Please rate and review  Thanks to our This Is Woman’s Work Sponsor: Whether you’re ready to build your speaking business or step on more stages to grow your existing business, Speaker School is for you! Click this link to find out more and use code TIWW for $450 off! 

We say kindness doesn’t cost a thing, but the reality is it must cost something or we’d be choosing it more. Today we talk about giving a FECK (forgiveness, empathy, compassion, kindness) and how we move from pithy statements to meaningful action. Here to help us do that is Chaz Ebert, CEO of Ebert Digital, the publisher of the preeminent movie review site RogerEbert.com, a legal adviser, TV and movie producer at Ebert Productions. For twenty-four years, she shared a life with Pulitzer Prize-winner Roger Ebert, and Chaz has passionately continued their work, leading numerous events while nurturing film critics, filmmakers, and technologists through the Roger Ebert Fellowship. Chaz has just released her book: It’s Time to Give a FECK - Elevating Humanity through Forgiveness, Empathy, Compassion, and Kindness. It's time for us to start GIVING a FECK! And yes, I wish Empathy started with a U.  Connect with Chaz: Website: https://giveafeck.com/  IG: https://www.instagram.com/chazebert/  LI: https://www.linkedin.com/in/chaz-ebert-b3822545/  X: https://twitter.com/ChazEbert/  Like what you heard? Please rate and review  Thanks to our This Is Woman’s Work Sponsor: Visit  https://www.heyfreya.co/ and use promo code TIWW for 25% off Quench to keep yourself hydrated!

What we need to know about raising our children to have a HEALTHY body image – because the more women who are out there with body confidence, the better.  Our guest, Lauren Magers, is a 5-foot-tall firecracker, who believes a life of happiness starts with mastery of yourself and having a system in place that guides you every day with the skills, habits, and responsibilities to be a successful human. A mother of 4 and a leader of a blended family by the age of 27, she went on a quest to uncover the wisdom to raise extraordinary humans who can thrive and be happy adults in today’s world. Creator of The Happy LifeSystem; the world’s first comprehensive parenting system built on the fundamentals of empowerment and self-mastery in a gamified way, Lauren teaches parents and children how to find joy in all they do, and love the bodies they do it in. Here’s what I know for sure: The answer does not lie in focusing on how our body looks to others.  What if we taught our kids (and also ourselves) to focus on how our body feels, what it allows and affords us to do, its health, strength and longevity. What if we practiced treating our bodies the way we want to be treated – prioritized, accepted, listened to, appreciated, and valued at the highest level. Change always begins with us. It can be no other way. Connect with Lauren: Website: www.LaurenMagers.com IG: https://www.instagram.com/thelaurenmagers/  To get 20% off Lauren’s Crack The Parenting Code Course use the promo code: TIWW  Free ebook: 8 secrets to being a happy parent Like what you heard? Please rate and review  Thanks to our This Is Woman’s Work Sponsor: Go to AquaTru.com and enter code TIWW at checkout for 20% off any AquaTru purifier to get yourself, and someone you love, purified water!

Codependency is not just happening at home. It’s happening in our professional lives, our work environments and relationships too. But I’m not so sure we’re hearing much about that, so we’re going to dive into the topic of codependency at work on this episode of This Is Woman’s Work. Amina AlTai is a holistic business and career coach, proud immigrant and chronic illness advocate and our guest on today’s episode. In addition to her one-on-one work with forward thinking and notable leaders, executives and founders, Amina was also a founding coach for Chief (the women’s leadership organization) and led the coaching division for Inspire Justice (which trains entertainment organizations and celebrities). She is an Entrepreneur Magazine expert-in-residence, a Forbes contributor and was named one of Success Magazine’s Women of Influence. Her debut book, The Ambition Trap: A Blueprint for Releasing Hustle, Finding Purpose and Driving Change will launch in Spring 2025.  Here are a few things to keep in mind so we don’t create codependency in our work lives: Our strengths taken too far can easily become our greatest weakness There is a difference between empowering people and enabling them Being needed is not the same as being valued Connect with Amina: Website: https://aminaaltai.com/  IG: https://www.instagram.com/aminaaltai  FB: https://www.facebook.com/aminaaltai  Change Your Life Podcast: https://podcasts.apple.com/us/podcast/amina-change-your-life/id1669584137  Like what you heard? Please rate and review  Thanks to our This Is Woman’s Work Sponsor: Breathe better with AirDoctor, the air purifier that filters out 99.99% of dangerous contaminants (allergens, pollen, pet dander, dust mites, mold spores and even bacteria and viruses) so your lungs don’t have to. Visit airdoctorpro.com and use my promo code: TIWW to get up to $300 OFF air purifiers and a free 3 year warranty (and additional $84 value).